# Persana AI Brand Identity A complete profile of **Persana AI**'s visual system — colors, typography, components, and personality — extracted from https://www.persana.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/persana-ai - Machine-readable JSON: https://characterquilt.com/branding/persana-ai.json - Per-page llms.txt: https://characterquilt.com/branding/persana-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #C03EDC | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #0000EE - secondary: #EDE0FA - accent: #C03EDC - background: #FFFFFF - textPrimary: #C03EDC - link: #C03EDC ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/T5s8qrteJM9K2e7yEia7nvzHk.png - Social card (og:image): https://framerusercontent.com/assets/zczJkijF48UwDlktZFbUw0Yfd0I.png ## UI Components - buttonPrimary: background=#C03EDC, textColor=#0000EE, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: sales professionals and businesses looking to enhance prospecting with AI ## Persana AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Exciting News: Our Next Chapter - Persana AI** - Image: https://framerusercontent.com/images/NM9clq21yTC1Y1b1Gk7ybye6B8c.png - Source: https://persana.ai/blogs/exciting-news-our-next-chapter - **Persana Blog** - Image: https://framerusercontent.com/images/P1prbfUsBbbXpAEehJY0jXOJc.jpg?width=2560&height=1440 - Source: https://persana.ai/blogs - **Persana | Best & Cheaper Clay Alternative** - Image: https://framerusercontent.com/assets/PXqzZHmWMNVGDdnxTL2nOz0NCo.png - Source: https://persana.ai/switch-it - **Persana Blog** - Image: https://framerusercontent.com/images/QbcqsMf8NOPF08I1NYdLHpqPVzU.jpg?width=2560&height=1440 - Source: https://persana.ai/blogs - **Persana AI - Find, Enrich, Personalize Outbound with AI Sales Agents** - Image: https://framerusercontent.com/images/sUesn6tsUgXkj4hUHAh7OdY6g.png - Source: https://persana.ai/archive/first-case-study - **Persana Blog** - Image: https://framerusercontent.com/images/7J1uYFLZhiMsW4AB1VVwB6N3VEo.jpg?width=2560&height=1440 - Source: https://persana.ai/blogs ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#0000EE", "secondary": "#EDE0FA", "accent": "#C03EDC", "background": "#FFFFFF", "textPrimary": "#C03EDC", "link": "#C03EDC" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "14px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#C03EDC", "textColor": "#0000EE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/T5s8qrteJM9K2e7yEia7nvzHk.png", "ogImage": "https://framerusercontent.com/assets/zczJkijF48UwDlktZFbUw0Yfd0I.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 7, "reasoning": "Selected #7 because it is a medium-sized, visible logo in the body area linking to the homepage, matching the brand 'Persana AI'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started with a Demo", "reasoning": "Button #0 'Get Started with a Demo' uses the vibrant brand color #C03EDC, making it the most prominent CTA, aligning with action-oriented text." }, "secondary": { "index": 2, "text": "Request a demo", "reasoning": "Button #2 'Request a demo' has a different background color (#FFFFFF) and serves as a secondary action with a similar purpose but less prominence." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "sales professionals and businesses looking to enhance prospecting with AI" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 7, "selectedLogoReasoning": "Selected #7 because it is a medium-sized, visible logo in the body area linking to the homepage, matching the brand 'Persana AI'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```