# PgDog Brand Identity

A complete profile of **PgDog**'s visual system — colors, typography, components, and personality — extracted from https://pgdog.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pgdog
- Machine-readable JSON: https://characterquilt.com/branding/pgdog.json
- Per-page llms.txt: https://characterquilt.com/branding/pgdog/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0751CF |
| Accent | #3D62B0 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0751CF
- secondary: #4B5563
- accent: #3D62B0
- background: #FFFFFF
- textPrimary: #3D62B0
- link: #3D62B0

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://pgdog.dev/assets/images/logo2.png
- Favicon: https://pgdog.dev/assets/images/favicon2.png
- Social card (og:image): https://pgdog.dev/assets/images/logo2_wide.png

## UI Components

- buttonPrimary: background=#3D62B0, textColor=#FFFFFF, borderColor=#3D62B0, borderRadius=1px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#355BA9, borderColor=#FFFFFF, borderRadius=1px, shadow=rgba(7, 77, 207, 0.06) 6px 6px 0px 0px, rgba(7, 77, 207, 0.06) -6px -6px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## PgDog Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Direct-to-shard queries - PgDog**
  - Image: https://docs.pgdog.dev/images/fk.png
  - Source: https://docs.pgdog.dev/features/sharding/query-routing/
- **Replacing Protobuf with Rust to go 5 times faster | PgDog**
  - Image: https://pgdog.dev/assets/images/pg_query_parse_protobuf.png
  - Source: https://pgdog.dev/blog/replace-protobuf-with-rust
- **Sharding a real Rails app | PgDog**
  - Image: https://pgdog.dev/assets/images/sharding-mastodon-schema.png
  - Source: https://pgdog.dev/blog/sharding-a-real-rails-app
- **Sharding a real Rails app | PgDog**
  - Image: https://pgdog.dev/assets/images/sharding-mastodon-52.png
  - Source: https://pgdog.dev/blog/sharding-a-real-rails-app
- **PgDog**
  - Image: https://docs.pgdog.dev/images/intro.png
  - Source: https://docs.pgdog.dev/
- **Scale PostgreSQL horizontally | PgDog**
  - Image: https://pgdog.dev/assets/images/logo2.png
  - Source: https://pgdog.dev/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0751CF",
    "secondary": "#4B5563",
    "accent": "#3D62B0",
    "background": "#FFFFFF",
    "textPrimary": "#3D62B0",
    "link": "#3D62B0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3D62B0",
      "textColor": "#FFFFFF",
      "borderColor": "#3D62B0",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#355BA9",
      "borderColor": "#FFFFFF",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "rgba(7, 77, 207, 0.06) 6px 6px 0px 0px, rgba(7, 77, 207, 0.06) -6px -6px 0px 0px"
    }
  },
  "images": {
    "logo": "https://pgdog.dev/assets/images/logo2.png",
    "favicon": "https://pgdog.dev/assets/images/favicon2.png",
    "ogImage": "https://pgdog.dev/assets/images/logo2_wide.png",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'PgDog'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "Button #0 uses a vibrant brand color (#3D62B0) and has action-oriented text ('Get in touch'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Install PgDog",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves a secondary action ('Install PgDog'), making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'PgDog'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```