{ "name": "Phases", "slug": "phases", "domain": "https://phases.ai", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "PP Neue Montreal Medium", "role": "heading" }, { "family": "PP Neue Montreal Book", "role": "body" }, { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#0000EE", "secondary": "#DFD0EE", "accent": "#9F69E0", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#9F69E0" }, "typography": { "fontFamilies": { "primary": "PP Neue Montreal Book", "heading": "PP Neue Montreal Medium" }, "fontStacks": { "heading": [ "PP Neue Montreal Medium", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "27.2px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#9F69E0", "textColor": "#0000EE", "borderRadius": "7px", "borderRadiusCorners": { "topLeft": "7px", "topRight": "7px", "bottomRight": "7px", "bottomLeft": "7px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22framer-HfmfX%20framer-acthea%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20data-fc-idx%3D%220%22%3E%3Csvg%20display%3D%22block%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%221475982494%22%3E%3Cpath%20d%3D%22M%200%200%20L%2010%200%20L%2010%2010%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22eMA3WLRa2%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3Cpath%20d%3D%22M%200%2010%20L%2010%200%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22GBl_xBBAR%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/QnHnAukdJSYqnR7S6aojFSITLH0.svg", "ogImage": "https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 uses a vibrant brand color (#9F69E0) which is typically used for primary CTAs. The color is eye-catching and aligns with the accent color, making it the primary call-to-action." }, "secondary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 has a white background, making it less prominent than Button #0. It serves as a secondary option due to its subtle appearance." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/phases/eb36d2db44.webp", "alt": "Phases | Faster, Cheaper Trials with AI Agents", "source_url": "https://www.phases.ai/", "image_url": "https://framerusercontent.com/images/025QCTfel0VJ3fGxA48K793f3s.png?width=3840&height=1935", "width": 3840, "height": 1935, "bytes": 30888, "query": "site:phases.ai", "query_suffix": "site:phases.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/phases/b67668f111.webp", "alt": "Phases | Faster, Cheaper Trials with AI Agents", "source_url": "https://www.phases.ai/privacy-policy", "image_url": "https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png", "width": 1200, "height": 600, "bytes": 148250, "query": "site:phases.ai", "query_suffix": "site:phases.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/phases/6adf5d824e.webp", "alt": "Phases | Faster, Cheaper Trials with AI Agents", "source_url": "https://www.phases.ai/", "image_url": "https://framerusercontent.com/images/Sdziry49SscSvxX22xxpVffnH4.png?width=5000&height=1300", "width": 5000, "height": 1300, "bytes": 55902, "query": "site:phases.ai", "query_suffix": "site:phases.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/phases/462aa3c6c0.webp", "alt": "Phases | Faster, Cheaper Trials with AI Agents", "source_url": "https://www.phases.ai/", "image_url": "https://framerusercontent.com/images/8FjN1azhxQshh3oaWIwzFJ0K5aM.png?width=1699&height=397", "width": 1699, "height": 397, "bytes": 17961, "query": "site:phases.ai", "query_suffix": "site:phases.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/phases/ca1eaf1beb.webp", "alt": "The 3 Phases of Advertising You May Be Missing", "source_url": "https://www.socialmediatrafficschool.com/blog/the-3-phases-of-advertising", "image_url": "https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/3162/images/PsUmRFMTxmk2r63lyxOU_sally_hendrick_3_phases_of_marketing_and_advertising.png", "width": 1280, "height": 720, "bytes": 151929, "query": "\"Phases\" ad", "query_suffix": "\"Phases\" ad" } ], "font_resources": [ { "family": "PP Neue Montreal Book", "google_fonts_url": "https://fonts.google.com/specimen/PP+Neue+Montreal+Book" }, { "family": "PP Neue Montreal Medium", "google_fonts_url": "https://fonts.google.com/specimen/PP+Neue+Montreal+Medium" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=PP+Neue+Montreal+Book&family=PP+Neue+Montreal+Medium&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/phases", "agent_instructions": "You are designing or implementing in Phases's brand identity.\n\n# Brand profile\n- Company: Phases\n- Source: https://phases.ai\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #DFD0EE\n- accent: #9F69E0\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #9F69E0\n\n# Typography\n- primary: PP Neue Montreal Book — https://fonts.google.com/specimen/PP+Neue+Montreal+Book\n- heading: PP Neue Montreal Medium — https://fonts.google.com/specimen/PP+Neue+Montreal+Medium\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#9F69E0, textColor=#0000EE, borderRadius=7px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/phases.json", "page_markdown": "# Phases Brand Identity\n\nA complete profile of **Phases**'s visual system — colors, typography, components, and personality — extracted from https://phases.ai. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/phases\n- Machine-readable JSON: https://characterquilt.com/branding/phases.json\n- Per-page llms.txt: https://characterquilt.com/branding/phases/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #9F69E0 |\n| Body Font | PP Neue Montreal Book |\n| Heading Font | PP Neue Montreal Medium |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #DFD0EE\n- accent: #9F69E0\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #9F69E0\n\n## Typography\n\n- primary: PP Neue Montreal Book — https://fonts.google.com/specimen/PP+Neue+Montreal+Book\n- heading: PP Neue Montreal Medium — https://fonts.google.com/specimen/PP+Neue+Montreal+Medium\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22framer-HfmfX%20framer-acthea%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20data-fc-idx%3D%220%22%3E%3Csvg%20display%3D%22block%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%221475982494%22%3E%3Cpath%20d%3D%22M%200%200%20L%2010%200%20L%2010%2010%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22eMA3WLRa2%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3Cpath%20d%3D%22M%200%2010%20L%2010%200%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22GBl_xBBAR%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E\n- Favicon: https://framerusercontent.com/images/QnHnAukdJSYqnR7S6aojFSITLH0.svg\n- Social card (og:image): https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png\n\n## UI Components\n\n- buttonPrimary: background=#9F69E0, textColor=#0000EE, borderRadius=7px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Phases Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Phases | Faster, Cheaper Trials with AI Agents**\n - Image: https://framerusercontent.com/images/025QCTfel0VJ3fGxA48K793f3s.png?width=3840&height=1935\n - Source: https://www.phases.ai/\n- **Phases | Faster, Cheaper Trials with AI Agents**\n - Image: https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png\n - Source: https://www.phases.ai/privacy-policy\n- **Phases | Faster, Cheaper Trials with AI Agents**\n - Image: https://framerusercontent.com/images/Sdziry49SscSvxX22xxpVffnH4.png?width=5000&height=1300\n - Source: https://www.phases.ai/\n- **Phases | Faster, Cheaper Trials with AI Agents**\n - Image: https://framerusercontent.com/images/8FjN1azhxQshh3oaWIwzFJ0K5aM.png?width=1699&height=397\n - Source: https://www.phases.ai/\n- **The 3 Phases of Advertising You May Be Missing**\n - Image: https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/3162/images/PsUmRFMTxmk2r63lyxOU_sally_hendrick_3_phases_of_marketing_and_advertising.png\n - Source: https://www.socialmediatrafficschool.com/blog/the-3-phases-of-advertising\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"PP Neue Montreal Medium\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"PP Neue Montreal Book\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0000EE\",\n \"secondary\": \"#DFD0EE\",\n \"accent\": \"#9F69E0\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#9F69E0\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"PP Neue Montreal Book\",\n \"heading\": \"PP Neue Montreal Medium\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"PP Neue Montreal Medium\",\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"48px\",\n \"h2\": \"27.2px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#9F69E0\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"7px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"7px\",\n \"topRight\": \"7px\",\n \"bottomRight\": \"7px\",\n \"bottomLeft\": \"7px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22framer-HfmfX%20framer-acthea%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20data-fc-idx%3D%220%22%3E%3Csvg%20display%3D%22block%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%221475982494%22%3E%3Cpath%20d%3D%22M%200%200%20L%2010%200%20L%2010%2010%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22eMA3WLRa2%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3Cpath%20d%3D%22M%200%2010%20L%2010%200%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22GBl_xBBAR%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E\",\n \"favicon\": \"https://framerusercontent.com/images/QnHnAukdJSYqnR7S6aojFSITLH0.svg\",\n \"ogImage\": \"https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.\",\n \"confidence\": 0.85,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #0 uses a vibrant brand color (#9F69E0) which is typically used for primary CTAs. The color is eye-catching and aligns with the accent color, making it the primary call-to-action.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #1 has a white background, making it less prominent than Button #0. It serves as a secondary option due to its subtle appearance.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.\",\n \"confidence\": 0.85\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }