# Phases Brand Identity A complete profile of **Phases**'s visual system — colors, typography, components, and personality — extracted from https://phases.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/phases - Machine-readable JSON: https://characterquilt.com/branding/phases.json - Per-page llms.txt: https://characterquilt.com/branding/phases/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #9F69E0 | | Body Font | PP Neue Montreal Book | | Heading Font | PP Neue Montreal Medium | ## Color Palette - primary: #0000EE - secondary: #DFD0EE - accent: #9F69E0 - background: #FFFFFF - textPrimary: #000000 - link: #9F69E0 ## Typography - primary: PP Neue Montreal Book — https://fonts.google.com/specimen/PP+Neue+Montreal+Book - heading: PP Neue Montreal Medium — https://fonts.google.com/specimen/PP+Neue+Montreal+Medium ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22framer-HfmfX%20framer-acthea%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20data-fc-idx%3D%220%22%3E%3Csvg%20display%3D%22block%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%221475982494%22%3E%3Cpath%20d%3D%22M%200%200%20L%2010%200%20L%2010%2010%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22eMA3WLRa2%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3Cpath%20d%3D%22M%200%2010%20L%2010%200%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22GBl_xBBAR%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/QnHnAukdJSYqnR7S6aojFSITLH0.svg - Social card (og:image): https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png ## UI Components - buttonPrimary: background=#9F69E0, textColor=#0000EE, borderRadius=7px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Phases Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Phases | Faster, Cheaper Trials with AI Agents** - Image: https://framerusercontent.com/images/025QCTfel0VJ3fGxA48K793f3s.png?width=3840&height=1935 - Source: https://www.phases.ai/ - **Phases | Faster, Cheaper Trials with AI Agents** - Image: https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png - Source: https://www.phases.ai/privacy-policy - **Phases | Faster, Cheaper Trials with AI Agents** - Image: https://framerusercontent.com/images/Sdziry49SscSvxX22xxpVffnH4.png?width=5000&height=1300 - Source: https://www.phases.ai/ - **Phases | Faster, Cheaper Trials with AI Agents** - Image: https://framerusercontent.com/images/8FjN1azhxQshh3oaWIwzFJ0K5aM.png?width=1699&height=397 - Source: https://www.phases.ai/ - **The 3 Phases of Advertising You May Be Missing** - Image: https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/3162/images/PsUmRFMTxmk2r63lyxOU_sally_hendrick_3_phases_of_marketing_and_advertising.png - Source: https://www.socialmediatrafficschool.com/blog/the-3-phases-of-advertising ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "PP Neue Montreal Medium", "role": "heading" }, { "family": "PP Neue Montreal Book", "role": "body" }, { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#0000EE", "secondary": "#DFD0EE", "accent": "#9F69E0", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#9F69E0" }, "typography": { "fontFamilies": { "primary": "PP Neue Montreal Book", "heading": "PP Neue Montreal Medium" }, "fontStacks": { "heading": [ "PP Neue Montreal Medium", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "27.2px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#9F69E0", "textColor": "#0000EE", "borderRadius": "7px", "borderRadiusCorners": { "topLeft": "7px", "topRight": "7px", "bottomRight": "7px", "bottomLeft": "7px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22framer-HfmfX%20framer-acthea%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20data-fc-idx%3D%220%22%3E%3Csvg%20display%3D%22block%22%20role%3D%22presentation%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%221475982494%22%3E%3Cpath%20d%3D%22M%200%200%20L%2010%200%20L%2010%2010%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22eMA3WLRa2%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3Cpath%20d%3D%22M%200%2010%20L%2010%200%22%20fill%3D%22transparent%22%20height%3D%2210px%22%20id%3D%22GBl_xBBAR%22%20stroke-dasharray%3D%22%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%22var(--js9iwy%2C%202)%22%20stroke%3D%22var(--1m973uw%2C%20rgb(0%2C0%2C0))%22%20transform%3D%22translate(7%207)%22%20width%3D%2210px%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/QnHnAukdJSYqnR7S6aojFSITLH0.svg", "ogImage": "https://framerusercontent.com/images/IC4TNccA7Uf2tnb7TqO2m2AW6Ls.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 uses a vibrant brand color (#9F69E0) which is typically used for primary CTAs. The color is eye-catching and aligns with the accent color, making it the primary call-to-action." }, "secondary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 has a white background, making it less prominent than Button #0. It serves as a secondary option due to its subtle appearance." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the favicon style, indicating it is the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```