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"https://fonts.google.com/specimen/Ftpolar" }, { "family": "Marche", "google_fonts_url": "https://fonts.google.com/specimen/Marche" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Ftpolar&family=Marche&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/phoenix", "agent_instructions": "You are designing or implementing in Phoenix's brand identity.\n\n# Brand profile\n- Company: Phoenix\n- Source: https://phoenix.ca\n- Color scheme: light\n\n# Colors\n- primary: #F8991D\n- secondary: #1C2349\n- accent: #F8991D\n- background: #FFFFFF\n- textPrimary: #0B1238\n- link: #0B1238\n\n# Typography\n- primary: Ftpolar — https://fonts.google.com/specimen/Ftpolar\n- heading: Marche — https://fonts.google.com/specimen/Marche\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#0B1238, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F8991D, textColor=#0B1238, borderRadius=1.2px, shadow=none\n- buttonSecondary: background=#1C2349, textColor=#0B1238, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: men seeking health services in Canada\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/phoenix.json", "page_markdown": "# Phoenix Brand Identity\n\nA complete profile of **Phoenix**'s visual system — colors, typography, components, and personality — extracted from https://phoenix.ca. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/phoenix\n- Machine-readable JSON: https://characterquilt.com/branding/phoenix.json\n- Per-page llms.txt: https://characterquilt.com/branding/phoenix/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #F8991D |\n| Accent | #F8991D |\n| Body Font | Ftpolar |\n| Heading Font | Marche |\n\n## Color Palette\n\n- primary: #F8991D\n- secondary: #1C2349\n- accent: #F8991D\n- background: #FFFFFF\n- textPrimary: #0B1238\n- link: #0B1238\n\n## Typography\n\n- primary: Ftpolar — https://fonts.google.com/specimen/Ftpolar\n- heading: Marche — https://fonts.google.com/specimen/Marche\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22112%22%20height%3D%2220%22%20viewBox%3D%220%200%20112%2020%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M9.02604%201.47342C8.00151%200.988619%206.8435%200.738984%205.5917%200.738984H0.166016L0.295886%201.28529C0.487083%202.08122%200.602524%202.9061%200.638599%203.73098C0.674674%204.5848%200.696319%205.44586%200.696319%206.28883V13.9045C0.696319%2014.7475%200.678281%2015.6085%200.638599%2016.4623C0.602524%2017.2872%200.487083%2018.1121%200.295886%2018.908L0.166016%2019.4543H4.40844L4.27857%2018.908C4.08737%2018.1085%203.97193%2017.2872%203.93586%2016.4623C3.89978%2015.6157%203.87814%2014.7547%203.87814%2013.9045V12.6925H5.5917C6.84711%2012.6925%208.00151%2012.4429%209.02965%2011.9472C10.0686%2011.4479%2010.9056%2010.7388%2011.5188%209.84521C12.1429%208.93712%2012.4568%207.8807%2012.4568%206.7085C12.4568%205.53631%2012.1393%204.45817%2011.5188%203.55732C10.9019%202.66732%2010.065%201.96907%209.02604%201.47703V1.47342ZM3.87453%203.46326H4.90267C6.34928%203.46326%207.42792%203.74907%208.10613%204.31708C8.76991%204.87061%209.09459%205.65208%209.09459%206.70127C9.09459%207.75045%208.76991%208.53915%208.10613%209.09993C7.42792%209.67155%206.34928%209.96098%204.90267%209.96098H3.87453V3.46326Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M29.5094%203.73098C29.5455%202.9061%2029.661%202.08122%2029.8522%201.28529L29.982%200.738984H25.7432L25.8731%201.28529C26.0643%202.08484%2026.1797%202.9061%2026.2158%203.73098C26.2519%204.5848%2026.2735%205.44586%2026.2735%206.28883V8.65131H17.9582V6.28883C17.9582%205.43862%2017.9763%204.57756%2018.0159%203.73098C18.052%202.9061%2018.1675%202.08122%2018.3587%201.28529L18.4885%200.738984H14.2461L14.376%201.28529C14.5672%202.08122%2014.6826%202.9061%2014.7187%203.73098C14.7548%204.5848%2014.7764%205.44586%2014.7764%206.28883V13.9045C14.7764%2014.7475%2014.7584%2015.6085%2014.7187%2016.4623C14.6826%2017.2908%2014.5672%2018.1121%2014.376%2018.908L14.2461%2019.4543H18.4885L18.3587%2018.908C18.1675%2018.1085%2018.052%2017.2872%2018.0159%2016.4623C17.9799%2015.6157%2017.9582%2014.7547%2017.9582%2013.9045V11.3792H26.2735V13.9045C26.2735%2014.7475%2026.2555%2015.6085%2026.2158%2016.4623C26.1797%2017.2872%2026.0643%2018.1121%2025.8731%2018.908L25.7432%2019.4543H29.982L29.8522%2018.908C29.661%2018.1121%2029.5455%2017.2872%2029.5094%2016.4623C29.4734%2015.623%2029.4517%2014.7619%2029.4517%2013.9045V6.28883C29.4517%205.43139%2029.4698%204.57395%2029.5094%203.73098Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M48.4452%203.18468C47.5975%202.30915%2046.5802%201.62175%2045.4294%201.14057C44.2786%200.659391%2043.0015%200.416992%2041.6343%200.416992C40.267%200.416992%2038.99%200.663009%2037.8356%201.15504C36.6848%201.64346%2035.6747%202.33447%2034.8341%203.21C33.9936%204.08191%2033.3334%205.12025%2032.8716%206.28521C32.4099%207.45017%2032.1754%208.7309%2032.1754%2010.084C32.1754%2011.4371%2032.4099%2012.7178%2032.8716%2013.8828C33.3334%2015.0514%2033.9936%2016.0897%2034.8305%2016.9688C35.6711%2017.8516%2036.6812%2018.5499%2037.8356%2019.0383C38.9864%2019.5267%2040.2634%2019.7763%2041.6307%2019.7763C42.9979%2019.7763%2044.275%2019.5303%2045.4258%2019.0383C46.5765%2018.5499%2047.5903%2017.8552%2048.438%2016.9725C49.2858%2016.0933%2049.9496%2015.0514%2050.4113%2013.8828C50.8731%2012.7142%2051.1076%2011.4371%2051.1076%2010.084C51.1076%208.7309%2050.8731%207.42846%2050.4113%206.2635C49.946%205.09492%2049.2822%204.06021%2048.438%203.18468H48.4452ZM41.6162%203.14126C42.5398%203.14126%2043.3839%203.32216%2044.1307%203.68395C44.881%204.04573%2045.534%204.55224%2046.0751%205.18175C46.6162%205.8185%2047.0383%206.56379%2047.3233%207.3959C47.6119%208.23525%2047.7598%209.13972%2047.7598%2010.0804C47.7598%2011.021%2047.6119%2011.9074%2047.3233%2012.754C47.0383%2013.597%2046.6162%2014.3422%2046.0751%2014.979C45.5376%2015.6121%2044.881%2016.1222%2044.1307%2016.4913C43.3839%2016.8567%2042.5397%2017.0448%2041.6198%2017.0448C40.6999%2017.0448%2039.8558%2016.8603%2039.1198%2016.4913C38.3767%2016.1222%2037.7346%2015.6157%2037.2115%2014.9826C36.6848%2014.3459%2036.2699%2013.597%2035.9813%2012.754C35.6927%2011.9074%2035.5448%2011.0102%2035.5448%2010.0804C35.5448%209.15058%2035.6927%208.23887%2035.9777%207.40675C36.2663%206.57826%2036.6776%205.82935%2037.2079%205.18537C37.7309%204.54862%2038.3695%204.04212%2039.1126%203.68033C39.8522%203.32216%2040.6927%203.13765%2041.6162%203.13765V3.14126Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M63.2107%2016.5383C62.2944%2016.6649%2061.205%2016.7301%2059.9784%2016.7301H57.0239V11.267H58.5318C59.3724%2011.267%2060.2309%2011.2851%2061.0823%2011.3249C61.9048%2011.3611%2062.7273%2011.4769%2063.521%2011.6686L64.0657%2011.7989V8.00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Favicon: https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/69519d6bcc042324a97d590b_phx-favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/692c82c4042f850b65c55827_ef04cfb5b114bd36b4da9600fcc3e108_phx-og-img.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#0B1238, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F8991D, textColor=#0B1238, borderRadius=1.2px, shadow=none\n- buttonSecondary: background=#1C2349, textColor=#0B1238, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: men seeking health services in Canada\n\n## Phoenix Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Halifax's Best Online Men's Health Clinic | Phoenix**\n - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/69309e3c4e884ea8ee61751f_jan-walter-luigi-Y30n1Ba-8oY-unsplash.jpg\n - Source: https://www.phoenix.ca/locations/halifax?srsltid=AfmBOoq8gCS36uVGU3diMLrYoSk4mmOFWJY9qzAGaWI63sAlgwbGZuY2\n- **Understanding Abdominal Fat: Causes, Health Risks, and Lifestyle Management Strategies**\n - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/6967d3cf868ba95baf48becc_phoenix-health-Understanding-Abdominal-Fat-Causes-Health-Risks.jpg\n - Source: https://www.phoenix.ca/blog/understanding-beer-bellies-causes-health?srsltid=AfmBOop0KN7KZrqR__zbvdrUwEnwclF-YqyVsWXc7kivvIxr0nJMgU_d\n- **Contact Us | Phoenix Canada's Men's Health Clinic**\n - Image: https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/68fd1733c9aef78944ad91a9_phx-contact-hero.webp\n - Source: https://www.phoenix.ca/contact-us?srsltid=AfmBOook3U6plnWAUV85BMYhryvLay-hre2FQD9Uo_UHehqMf_Gz01gB\n- **The Essential Role of Exercise and Lifestyle Changes for Overall Health**\n - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/6967e0d030d52cc636e1bc08_phoenix-health-Exercise-%26-Lifestyle-Changes-for-Long-Term-Health-sm.jpg\n - Source: https://www.phoenix.ca/blog/maximizing-weight-loss-with-glp-1?srsltid=AfmBOor7aF35QZAnoWuyauQoTBLQQAObVp4tMdD255AMErCG90EB7ZZW\n- **Dr Mark Intro Phoenix**\n - Image: https://embed-ssl.wistia.com/deliveries/92bc97fdf3e1dcf7e9842d71e74f8df7.webp?image_crop_resized=1280x720\n - Source: https://www.phoenix.ca/?srsltid=AfmBOoofwWXE4Yyh6nRZ8sazTqM3uaizG4KqZ7js7JAvN3tA7sJOGqrE\n- **Weight Loss Treatment Online in Canada | Phoenix**\n - Image: https://i.ytimg.com/vi/gmXEspQ7GEI/maxresdefault.jpg\n - Source: https://www.phoenix.ca/treatments/weight-loss?srsltid=AfmBOorjcHTV4XxKVLYeWmH0xQUSZOBBzNIla8tXy0E2rJXqi2IwQoS1\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Ftpolar\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Marche\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Impact\",\n \"role\": \"display\"\n }\n ],\n \"colors\": {\n \"primary\": \"#F8991D\",\n \"secondary\": \"#1C2349\",\n \"accent\": \"#F8991D\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#0B1238\",\n \"link\": \"#0B1238\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Ftpolar\",\n \"heading\": \"Marche\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Marche\",\n \"Impact\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Ftpolar\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Ftpolar\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"48px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0B1238\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#F8991D\",\n \"textColor\": \"#0B1238\",\n \"borderRadius\": \"1.2px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"1.2px\",\n \"topRight\": \"1.2px\",\n \"bottomRight\": \"1.2px\",\n \"bottomLeft\": \"1.2px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#1C2349\",\n \"textColor\": \"#0B1238\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/69519d6bcc042324a97d590b_phx-favicon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/692c82c4042f850b65c55827_ef04cfb5b114bd36b4da9600fcc3e108_phx-og-img.webp\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Phoenix'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Get Started\",\n \"reasoning\": \"Button #0 has a vibrant brand color (#F8991D) and action-oriented text ('Get Started'), making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 17,\n \"text\": \"read all articles\",\n \"reasoning\": \"Button #3 has a different background color (#1C2349) and serves as a secondary action ('read all articles'), fitting the secondary role.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"men seeking health services in Canada\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 1,\n \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Phoenix'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }