# Phoenix Brand Identity A complete profile of **Phoenix**'s visual system — colors, typography, components, and personality — extracted from https://phoenix.ca. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/phoenix - Machine-readable JSON: https://characterquilt.com/branding/phoenix.json - Per-page llms.txt: https://characterquilt.com/branding/phoenix/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F8991D | | Accent | #F8991D | | Body Font | Ftpolar | | Heading Font | Marche | ## Color Palette - primary: #F8991D - secondary: #1C2349 - accent: #F8991D - background: #FFFFFF - textPrimary: #0B1238 - link: #0B1238 ## Typography - primary: Ftpolar — https://fonts.google.com/specimen/Ftpolar - heading: Marche — https://fonts.google.com/specimen/Marche ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22112%22%20height%3D%2220%22%20viewBox%3D%220%200%20112%2020%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M9.02604%201.47342C8.00151%200.988619%206.8435%200.738984%205.5917%200.738984H0.166016L0.295886%201.28529C0.487083%202.08122%200.602524%202.9061%200.638599%203.73098C0.674674%204.5848%200.696319%205.44586%200.696319%206.28883V13.9045C0.696319%2014.7475%200.678281%2015.6085%200.638599%2016.4623C0.602524%2017.2872%200.487083%2018.1121%200.295886%2018.908L0.166016%2019.4543H4.40844L4.27857%2018.908C4.08737%2018.1085%203.97193%2017.2872%203.93586%2016.4623C3.89978%2015.6157%203.87814%2014.7547%203.87814%2013.9045V12.6925H5.5917C6.84711%2012.6925%208.00151%2012.4429%209.02965%2011.9472C10.0686%2011.4479%2010.9056%2010.7388%2011.5188%209.84521C12.1429%208.93712%2012.4568%207.8807%2012.4568%206.7085C12.4568%205.53631%2012.1393%204.45817%2011.5188%203.55732C10.9019%202.66732%2010.065%201.96907%209.02604%201.47703V1.47342ZM3.87453%203.46326H4.90267C6.34928%203.46326%207.42792%203.74907%208.10613%204.31708C8.76991%204.87061%209.09459%205.65208%209.09459%206.70127C9.09459%207.75045%208.76991%208.53915%208.10613%209.09993C7.42792%209.67155%206.34928%209.96098%204.90267%209.96098H3.87453V3.46326Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M29.5094%203.73098C29.5455%202.9061%2029.661%202.08122%2029.8522%201.28529L29.982%200.738984H25.7432L25.8731%201.28529C26.0643%202.08484%2026.1797%202.9061%2026.2158%203.73098C26.2519%204.5848%2026.2735%205.44586%2026.2735%206.28883V8.65131H17.9582V6.28883C17.9582%205.43862%2017.9763%204.57756%2018.0159%203.73098C18.052%202.9061%2018.1675%202.08122%2018.3587%201.28529L18.4885%200.738984H14.2461L14.376%201.28529C14.5672%202.08122%2014.6826%202.9061%2014.7187%203.73098C14.7548%204.5848%2014.7764%205.44586%2014.7764%206.28883V13.9045C14.7764%2014.7475%2014.7584%2015.6085%2014.7187%2016.4623C14.6826%2017.2908%2014.5672%2018.1121%2014.376%2018.908L14.2461%2019.4543H18.4885L18.3587%2018.908C18.1675%2018.1085%2018.052%2017.2872%2018.0159%2016.4623C17.9799%2015.6157%2017.9582%2014.7547%2017.9582%2013.9045V11.3792H26.2735V13.9045C26.2735%2014.7475%2026.2555%2015.6085%2026.2158%2016.4623C26.1797%2017.2872%2026.0643%2018.1121%2025.8731%2018.908L25.7432%2019.4543H29.982L29.8522%2018.908C29.661%2018.1121%2029.5455%2017.2872%2029.5094%2016.4623C29.4734%2015.623%2029.4517%2014.7619%2029.4517%2013.9045V6.28883C29.4517%205.43139%2029.4698%204.57395%2029.5094%203.73098Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M48.4452%203.18468C47.5975%202.30915%2046.5802%201.62175%2045.4294%201.14057C44.2786%200.659391%2043.0015%200.416992%2041.6343%200.416992C40.267%200.416992%2038.99%200.663009%2037.8356%201.15504C36.6848%201.64346%2035.6747%202.33447%2034.8341%203.21C33.9936%204.08191%2033.3334%205.12025%2032.8716%206.28521C32.4099%207.45017%2032.1754%208.7309%2032.1754%2010.084C32.1754%2011.4371%2032.4099%2012.7178%2032.8716%2013.8828C33.3334%2015.0514%2033.9936%2016.0897%2034.8305%2016.9688C35.6711%2017.8516%2036.6812%2018.5499%2037.8356%2019.0383C38.9864%2019.5267%2040.2634%2019.7763%2041.6307%2019.7763C42.9979%2019.7763%2044.275%2019.5303%2045.4258%2019.0383C46.5765%2018.5499%2047.5903%2017.8552%2048.438%2016.9725C49.2858%2016.0933%2049.9496%2015.0514%2050.4113%2013.8828C50.8731%2012.7142%2051.1076%2011.4371%2051.1076%2010.084C51.1076%208.7309%2050.8731%207.42846%2050.4113%206.2635C49.946%205.09492%2049.2822%204.06021%2048.438%203.18468H48.4452ZM41.6162%203.14126C42.5398%203.14126%2043.3839%203.32216%2044.1307%203.68395C44.881%204.04573%2045.534%204.55224%2046.0751%205.18175C46.6162%205.8185%2047.0383%206.56379%2047.3233%207.3959C47.6119%208.23525%2047.7598%209.13972%2047.7598%2010.0804C47.7598%2011.021%2047.6119%2011.9074%2047.3233%2012.754C47.0383%2013.597%2046.6162%2014.3422%2046.0751%2014.979C45.5376%2015.6121%2044.881%2016.1222%2044.1307%2016.4913C43.3839%2016.8567%2042.5397%2017.0448%2041.6198%2017.0448C40.6999%2017.0448%2039.8558%2016.8603%2039.1198%2016.4913C38.3767%2016.1222%2037.7346%2015.6157%2037.2115%2014.9826C36.6848%2014.3459%2036.2699%2013.597%2035.9813%2012.754C35.6927%2011.9074%2035.5448%2011.0102%2035.5448%2010.0804C35.5448%209.15058%2035.6927%208.23887%2035.9777%207.40675C36.2663%206.57826%2036.6776%205.82935%2037.2079%205.18537C37.7309%204.54862%2038.3695%204.04212%2039.1126%203.68033C39.8522%203.32216%2040.6927%203.13765%2041.6162%203.13765V3.14126Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M63.2107%2016.5383C62.2944%2016.6649%2061.205%2016.7301%2059.9784%2016.7301H57.0239V11.267H58.5318C59.3724%2011.267%2060.2309%2011.2851%2061.0823%2011.3249C61.9048%2011.3611%2062.7273%2011.4769%2063.521%2011.6686L64.0657%2011.7989V8.00732L63.521%208.13757C62.7237%208.32932%2061.9048%208.44509%2061.0823%208.48127C60.2382%208.51745%2059.3796%208.53916%2058.5318%208.53916H57.0239V3.46687H59.7944C60.6169%203.46687%2061.3204%203.4922%2061.8868%203.54647C62.4387%203.59712%2062.9294%203.68395%2063.355%203.80695C63.7771%203.92996%2064.1848%204.09277%2064.5708%204.29175L65.3897%204.71866L64.5816%200.742602H53.3154L53.4452%201.2889C53.6364%202.08484%2053.7519%202.90972%2053.7879%203.7346C53.824%204.58842%2053.8457%205.44948%2053.8457%206.29245V13.9081C53.8457%2014.7511%2053.8276%2015.6121%2053.7879%2016.466C53.7519%2017.2908%2053.6364%2018.1157%2053.4452%2018.9116L53.3154%2019.4579H65.4077L66.2158%2015.4746L65.3933%2015.9088C64.8305%2016.2055%2064.0946%2016.4189%2063.2107%2016.5419V16.5383Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M84.0477%203.70927C84.0838%202.88439%2084.1992%202.05951%2084.3904%201.26358L84.5203%200.717277H80.3933L80.5232%201.26358C80.7144%202.05951%2080.8298%202.88439%2080.8659%203.70927C80.9019%204.55948%2080.9236%205.41691%2080.9236%206.26712V14.5195L72.0672%200.738984H68.0304L68.1602%201.28529C68.3514%202.08122%2068.4669%202.9061%2068.503%203.73098C68.539%204.58842%2068.5607%205.44948%2068.5607%206.28883V13.9045C68.5607%2014.7438%2068.5426%2015.6049%2068.503%2016.4623C68.4669%2017.2872%2068.3514%2018.1121%2068.1602%2018.908L68.0304%2019.4543H72.1573L72.0275%2018.908C71.8363%2018.1121%2071.7208%2017.2872%2071.6848%2016.4623C71.6487%2015.6157%2071.6271%2014.7547%2071.6271%2013.9045V5.78956L80.4185%2019.4543H84.5239L84.394%2018.908C84.2028%2018.1121%2084.0874%2017.2836%2084.0513%2016.4515C84.0152%2015.594%2083.9936%2014.7294%2083.9936%2013.8828V6.26712C83.9936%205.42053%2084.0116%204.55948%2084.0513%203.70927H84.0477Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M91.1942%203.73098C91.2302%202.9061%2091.3457%202.08122%2091.5369%201.28529L91.6667%200.738984H87.4243L87.5542%201.28529C87.7454%202.08122%2087.8608%202.9061%2087.8969%203.73098C87.933%204.58118%2087.9546%205.43862%2087.9546%206.28883V13.9045C87.9546%2014.7511%2087.9366%2015.6121%2087.8969%2016.4623C87.8608%2017.2872%2087.7454%2018.1121%2087.5542%2018.908L87.4243%2019.4543H91.6667L91.5369%2018.908C91.3457%2018.1085%2091.2302%2017.2872%2091.1942%2016.4623C91.1581%2015.6157%2091.1364%2014.7547%2091.1364%2013.9045V6.28883C91.1364%205.43862%2091.1545%204.57756%2091.1942%203.73098Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M111.082%2018.6982C110.664%2018.2785%20110.267%2017.8697%20109.899%2017.4753C109.535%2017.0882%20109.206%2016.6722%20108.911%2016.2272L104.495%209.75838L107.879%204.83082C108.297%204.21939%20108.737%203.64053%20109.192%203.1087C109.65%202.57325%20110.155%202.03057%20110.696%201.48789L111.45%200.731749H106.54L106.425%200.995854C106.219%201.4698%20105.927%202.02695%20105.556%202.64923C105.184%203.27874%20104.639%204.12895%20103.943%205.17452L102.605%207.09923L100.033%203.4922C99.6646%202.97484%2099.3724%202.50813%2099.1703%202.11016C98.9611%201.69411%2098.7771%201.31785%2098.6292%200.988619L98.5102%200.728131H93.604L94.3579%201.48427C94.881%202.00886%2095.3716%202.55155%2095.819%203.09785C96.2663%203.64415%2096.71%204.21578%2097.1285%204.78378L100.667%209.91395L96.8146%2015.3589C96.3781%2015.945%2095.9236%2016.5202%2095.4582%2017.0593C94.9892%2017.6056%2094.4878%2018.1555%2093.9611%2018.6946L93.2324%2019.4471H98.1206L98.236%2019.1866C98.4272%2018.7633%2098.6797%2018.2821%2098.99%2017.7612C99.3038%2017.2366%2099.7403%2016.5528%20100.281%2015.7424L102.514%2012.5695L104.812%2015.7894C105.368%2016.5709%20105.794%2017.2329%20106.082%2017.7503C106.375%2018.2749%20106.62%2018.7561%20106.811%2019.1902L106.926%2019.4507H111.833L111.079%2018.6946L111.082%2018.6982Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/69519d6bcc042324a97d590b_phx-favicon.png - Social card (og:image): https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/692c82c4042f850b65c55827_ef04cfb5b114bd36b4da9600fcc3e108_phx-og-img.webp ## UI Components - input: background=#FFFFFF, textColor=#0B1238, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#F8991D, textColor=#0B1238, borderRadius=1.2px, shadow=none - buttonSecondary: background=#1C2349, textColor=#0B1238, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: men seeking health services in Canada ## Phoenix Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Halifax's Best Online Men's Health Clinic | Phoenix** - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/69309e3c4e884ea8ee61751f_jan-walter-luigi-Y30n1Ba-8oY-unsplash.jpg - Source: https://www.phoenix.ca/locations/halifax?srsltid=AfmBOoq8gCS36uVGU3diMLrYoSk4mmOFWJY9qzAGaWI63sAlgwbGZuY2 - **Understanding Abdominal Fat: Causes, Health Risks, and Lifestyle Management Strategies** - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/6967d3cf868ba95baf48becc_phoenix-health-Understanding-Abdominal-Fat-Causes-Health-Risks.jpg - Source: https://www.phoenix.ca/blog/understanding-beer-bellies-causes-health?srsltid=AfmBOop0KN7KZrqR__zbvdrUwEnwclF-YqyVsWXc7kivvIxr0nJMgU_d - **Contact Us | Phoenix Canada's Men's Health Clinic** - Image: https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/68fd1733c9aef78944ad91a9_phx-contact-hero.webp - Source: https://www.phoenix.ca/contact-us?srsltid=AfmBOook3U6plnWAUV85BMYhryvLay-hre2FQD9Uo_UHehqMf_Gz01gB - **The Essential Role of Exercise and Lifestyle Changes for Overall Health** - Image: https://cdn.prod.website-files.com/6279483c9fbc838c54c7d7b0/6967e0d030d52cc636e1bc08_phoenix-health-Exercise-%26-Lifestyle-Changes-for-Long-Term-Health-sm.jpg - Source: https://www.phoenix.ca/blog/maximizing-weight-loss-with-glp-1?srsltid=AfmBOor7aF35QZAnoWuyauQoTBLQQAObVp4tMdD255AMErCG90EB7ZZW - **Dr Mark Intro Phoenix** - Image: https://embed-ssl.wistia.com/deliveries/92bc97fdf3e1dcf7e9842d71e74f8df7.webp?image_crop_resized=1280x720 - Source: https://www.phoenix.ca/?srsltid=AfmBOoofwWXE4Yyh6nRZ8sazTqM3uaizG4KqZ7js7JAvN3tA7sJOGqrE - **Weight Loss Treatment Online in Canada | Phoenix** - Image: https://i.ytimg.com/vi/gmXEspQ7GEI/maxresdefault.jpg - Source: https://www.phoenix.ca/treatments/weight-loss?srsltid=AfmBOorjcHTV4XxKVLYeWmH0xQUSZOBBzNIla8tXy0E2rJXqi2IwQoS1 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Ftpolar", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Marche", "role": "heading" }, { "family": "Impact", "role": "display" } ], "colors": { "primary": "#F8991D", "secondary": "#1C2349", "accent": "#F8991D", "background": "#FFFFFF", "textPrimary": "#0B1238", "link": "#0B1238" }, "typography": { "fontFamilies": { "primary": "Ftpolar", "heading": "Marche" }, "fontStacks": { "heading": [ "Marche", "Impact", "sans-serif" ], "body": [ "Ftpolar", "Arial", "sans-serif" ], "paragraph": [ "Ftpolar", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0B1238", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F8991D", "textColor": "#0B1238", "borderRadius": "1.2px", "borderRadiusCorners": { "topLeft": "1.2px", "topRight": "1.2px", "bottomRight": "1.2px", "bottomLeft": "1.2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1C2349", "textColor": "#0B1238", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22112%22%20height%3D%2220%22%20viewBox%3D%220%200%20112%2020%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M9.02604%201.47342C8.00151%200.988619%206.8435%200.738984%205.5917%200.738984H0.166016L0.295886%201.28529C0.487083%202.08122%200.602524%202.9061%200.638599%203.73098C0.674674%204.5848%200.696319%205.44586%200.696319%206.28883V13.9045C0.696319%2014.7475%200.678281%2015.6085%200.638599%2016.4623C0.602524%2017.2872%200.487083%2018.1121%200.295886%2018.908L0.166016%2019.4543H4.40844L4.27857%2018.908C4.08737%2018.1085%203.97193%2017.2872%203.93586%2016.4623C3.89978%2015.6157%203.87814%2014.7547%203.87814%2013.9045V12.6925H5.5917C6.84711%2012.6925%208.00151%2012.4429%209.02965%2011.9472C10.0686%2011.4479%2010.9056%2010.7388%2011.5188%209.84521C12.1429%208.93712%2012.4568%207.8807%2012.4568%206.7085C12.4568%205.53631%2012.1393%204.45817%2011.5188%203.55732C10.9019%202.66732%2010.065%201.96907%209.02604%201.47703V1.47342ZM3.87453%203.46326H4.90267C6.34928%203.46326%207.42792%203.74907%208.10613%204.31708C8.76991%204.87061%209.09459%205.65208%209.09459%206.70127C9.09459%207.75045%208.76991%208.53915%208.10613%209.09993C7.42792%209.67155%206.34928%209.96098%204.90267%209.96098H3.87453V3.46326Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M29.5094%203.73098C29.5455%202.9061%2029.661%202.08122%2029.8522%201.28529L29.982%200.738984H25.7432L25.8731%201.28529C26.0643%202.08484%2026.1797%202.9061%2026.2158%203.73098C26.2519%204.5848%2026.2735%205.44586%2026.2735%206.28883V8.65131H17.9582V6.28883C17.9582%205.43862%2017.9763%204.57756%2018.0159%203.73098C18.052%202.9061%2018.1675%202.08122%2018.3587%201.28529L18.4885%200.738984H14.2461L14.376%201.28529C14.5672%202.08122%2014.6826%202.9061%2014.7187%203.73098C14.7548%204.5848%2014.7764%205.44586%2014.7764%206.28883V13.9045C14.7764%2014.7475%2014.7584%2015.6085%2014.7187%2016.4623C14.6826%2017.2908%2014.5672%2018.1121%2014.376%2018.908L14.2461%2019.4543H18.4885L18.3587%2018.908C18.1675%2018.1085%2018.052%2017.2872%2018.0159%2016.4623C17.9799%2015.6157%2017.9582%2014.7547%2017.9582%2013.9045V11.3792H26.2735V13.9045C26.2735%2014.7475%2026.2555%2015.6085%2026.2158%2016.4623C26.1797%2017.2872%2026.0643%2018.1121%2025.8731%2018.908L25.7432%2019.4543H29.982L29.8522%2018.908C29.661%2018.1121%2029.5455%2017.2872%2029.5094%2016.4623C29.4734%2015.623%2029.4517%2014.7619%2029.4517%2013.9045V6.28883C29.4517%205.43139%2029.4698%204.57395%2029.5094%203.73098Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M48.4452%203.18468C47.5975%202.30915%2046.5802%201.62175%2045.4294%201.14057C44.2786%200.659391%2043.0015%200.416992%2041.6343%200.416992C40.267%200.416992%2038.99%200.663009%2037.8356%201.15504C36.6848%201.64346%2035.6747%202.33447%2034.8341%203.21C33.9936%204.08191%2033.3334%205.12025%2032.8716%206.28521C32.4099%207.45017%2032.1754%208.7309%2032.1754%2010.084C32.1754%2011.4371%2032.4099%2012.7178%2032.8716%2013.8828C33.3334%2015.0514%2033.9936%2016.0897%2034.8305%2016.9688C35.6711%2017.8516%2036.6812%2018.5499%2037.8356%2019.0383C38.9864%2019.5267%2040.2634%2019.7763%2041.6307%2019.7763C42.9979%2019.7763%2044.275%2019.5303%2045.4258%2019.0383C46.5765%2018.5499%2047.5903%2017.8552%2048.438%2016.9725C49.2858%2016.0933%2049.9496%2015.0514%2050.4113%2013.8828C50.8731%2012.7142%2051.1076%2011.4371%2051.1076%2010.084C51.1076%208.7309%2050.8731%207.42846%2050.4113%206.2635C49.946%205.09492%2049.2822%204.06021%2048.438%203.18468H48.4452ZM41.6162%203.14126C42.5398%203.14126%2043.3839%203.32216%2044.1307%203.68395C44.881%204.04573%2045.534%204.55224%2046.0751%205.18175C46.6162%205.8185%2047.0383%206.56379%2047.3233%207.3959C47.6119%208.23525%2047.7598%209.13972%2047.7598%2010.0804C47.7598%2011.021%2047.6119%2011.9074%2047.3233%2012.754C47.0383%2013.597%2046.6162%2014.3422%2046.0751%2014.979C45.5376%2015.6121%2044.881%2016.1222%2044.1307%2016.4913C43.3839%2016.8567%2042.5397%2017.0448%2041.6198%2017.0448C40.6999%2017.0448%2039.8558%2016.8603%2039.1198%2016.4913C38.3767%2016.1222%2037.7346%2015.6157%2037.2115%2014.9826C36.6848%2014.3459%2036.2699%2013.597%2035.9813%2012.754C35.6927%2011.9074%2035.5448%2011.0102%2035.5448%2010.0804C35.5448%209.15058%2035.6927%208.23887%2035.9777%207.40675C36.2663%206.57826%2036.6776%205.82935%2037.2079%205.18537C37.7309%204.54862%2038.3695%204.04212%2039.1126%203.68033C39.8522%203.32216%2040.6927%203.13765%2041.6162%203.13765V3.14126Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M63.2107%2016.5383C62.2944%2016.6649%2061.205%2016.7301%2059.9784%2016.7301H57.0239V11.267H58.5318C59.3724%2011.267%2060.2309%2011.2851%2061.0823%2011.3249C61.9048%2011.3611%2062.7273%2011.4769%2063.521%2011.6686L64.0657%2011.7989V8.00732L63.521%208.13757C62.7237%208.32932%2061.9048%208.44509%2061.0823%208.48127C60.2382%208.51745%2059.3796%208.53916%2058.5318%208.53916H57.0239V3.46687H59.7944C60.6169%203.46687%2061.3204%203.4922%2061.8868%203.54647C62.4387%203.59712%2062.9294%203.68395%2063.355%203.80695C63.7771%203.92996%2064.1848%204.09277%2064.5708%204.29175L65.3897%204.71866L64.5816%200.742602H53.3154L53.4452%201.2889C53.6364%202.08484%2053.7519%202.90972%2053.7879%203.7346C53.824%204.58842%2053.8457%205.44948%2053.8457%206.29245V13.9081C53.8457%2014.7511%2053.8276%2015.6121%2053.7879%2016.466C53.7519%2017.2908%2053.6364%2018.1157%2053.4452%2018.9116L53.3154%2019.4579H65.4077L66.2158%2015.4746L65.3933%2015.9088C64.8305%2016.2055%2064.0946%2016.4189%2063.2107%2016.5419V16.5383Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M84.0477%203.70927C84.0838%202.88439%2084.1992%202.05951%2084.3904%201.26358L84.5203%200.717277H80.3933L80.5232%201.26358C80.7144%202.05951%2080.8298%202.88439%2080.8659%203.70927C80.9019%204.55948%2080.9236%205.41691%2080.9236%206.26712V14.5195L72.0672%200.738984H68.0304L68.1602%201.28529C68.3514%202.08122%2068.4669%202.9061%2068.503%203.73098C68.539%204.58842%2068.5607%205.44948%2068.5607%206.28883V13.9045C68.5607%2014.7438%2068.5426%2015.6049%2068.503%2016.4623C68.4669%2017.2872%2068.3514%2018.1121%2068.1602%2018.908L68.0304%2019.4543H72.1573L72.0275%2018.908C71.8363%2018.1121%2071.7208%2017.2872%2071.6848%2016.4623C71.6487%2015.6157%2071.6271%2014.7547%2071.6271%2013.9045V5.78956L80.4185%2019.4543H84.5239L84.394%2018.908C84.2028%2018.1121%2084.0874%2017.2836%2084.0513%2016.4515C84.0152%2015.594%2083.9936%2014.7294%2083.9936%2013.8828V6.26712C83.9936%205.42053%2084.0116%204.55948%2084.0513%203.70927H84.0477Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M91.1942%203.73098C91.2302%202.9061%2091.3457%202.08122%2091.5369%201.28529L91.6667%200.738984H87.4243L87.5542%201.28529C87.7454%202.08122%2087.8608%202.9061%2087.8969%203.73098C87.933%204.58118%2087.9546%205.43862%2087.9546%206.28883V13.9045C87.9546%2014.7511%2087.9366%2015.6121%2087.8969%2016.4623C87.8608%2017.2872%2087.7454%2018.1121%2087.5542%2018.908L87.4243%2019.4543H91.6667L91.5369%2018.908C91.3457%2018.1085%2091.2302%2017.2872%2091.1942%2016.4623C91.1581%2015.6157%2091.1364%2014.7547%2091.1364%2013.9045V6.28883C91.1364%205.43862%2091.1545%204.57756%2091.1942%203.73098Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M111.082%2018.6982C110.664%2018.2785%20110.267%2017.8697%20109.899%2017.4753C109.535%2017.0882%20109.206%2016.6722%20108.911%2016.2272L104.495%209.75838L107.879%204.83082C108.297%204.21939%20108.737%203.64053%20109.192%203.1087C109.65%202.57325%20110.155%202.03057%20110.696%201.48789L111.45%200.731749H106.54L106.425%200.995854C106.219%201.4698%20105.927%202.02695%20105.556%202.64923C105.184%203.27874%20104.639%204.12895%20103.943%205.17452L102.605%207.09923L100.033%203.4922C99.6646%202.97484%2099.3724%202.50813%2099.1703%202.11016C98.9611%201.69411%2098.7771%201.31785%2098.6292%200.988619L98.5102%200.728131H93.604L94.3579%201.48427C94.881%202.00886%2095.3716%202.55155%2095.819%203.09785C96.2663%203.64415%2096.71%204.21578%2097.1285%204.78378L100.667%209.91395L96.8146%2015.3589C96.3781%2015.945%2095.9236%2016.5202%2095.4582%2017.0593C94.9892%2017.6056%2094.4878%2018.1555%2093.9611%2018.6946L93.2324%2019.4471H98.1206L98.236%2019.1866C98.4272%2018.7633%2098.6797%2018.2821%2098.99%2017.7612C99.3038%2017.2366%2099.7403%2016.5528%20100.281%2015.7424L102.514%2012.5695L104.812%2015.7894C105.368%2016.5709%20105.794%2017.2329%20106.082%2017.7503C106.375%2018.2749%20106.62%2018.7561%20106.811%2019.1902L106.926%2019.4507H111.833L111.079%2018.6946L111.082%2018.6982Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/69519d6bcc042324a97d590b_phx-favicon.png", "ogImage": "https://cdn.prod.website-files.com/6279483c9fbc834de3c7d7ad/692c82c4042f850b65c55827_ef04cfb5b114bd36b4da9600fcc3e108_phx-og-img.webp", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Phoenix'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Started", "reasoning": "Button #0 has a vibrant brand color (#F8991D) and action-oriented text ('Get Started'), making it the primary CTA." }, "secondary": { "index": 17, "text": "read all articles", "reasoning": "Button #3 has a different background color (#1C2349) and serves as a secondary action ('read all articles'), fitting the secondary role." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "men seeking health services in Canada" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Phoenix'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```