# phospho Brand Identity

A complete profile of **phospho**'s visual system — colors, typography, components, and personality — extracted from https://phospho.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/phospho
- Machine-readable JSON: https://characterquilt.com/branding/phospho.json
- Per-page llms.txt: https://characterquilt.com/branding/phospho/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #0000EE
- secondary: #0F1728
- accent: #0000EE
- background: #1F1F1F
- textPrimary: #1F1F1F
- link: #4B5563

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: https://framerusercontent.com/images/aKnUoZXhma0GNCcjC300Tr2u8.png?width=1200&height=304
- Favicon: https://framerusercontent.com/images/LRNDwyx1zQMFNPoJH5CuX79U0.png
- Social card (og:image): https://framerusercontent.com/images/ZazfrT4SgzmnM7vYHVhDx4mCs.png

## UI Components

- buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=100px, shadow=none
- buttonSecondary: background=#EEEEEE, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## phospho Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **phospho starter pack: the robot arms you control with AI**
  - Image: https://framerusercontent.com/images/KaDAvVckV7EXeBJma0SjiNhqsA.jpg?width=3746&height=5245
  - Source: https://robots.phospho.ai/starter-pack
- **5 Key Activities to validate PMF during MVP for AI SaaS**
  - Image: https://blog.phospho.ai/content/images/size/w600/2024/09/key-activities-in-validating-product-market-fit-during-mvp.png
  - Source: https://blog.phospho.ai/5-key-activities-in-validating-product-market-fit-during-mvp-for-ai-saas/
- **How to scrape a Discord channel**
  - Image: https://storage.ghost.io/c/63/27/6327d5ed-dfca-4203-b423-b515432f24c0/content/images/2024/09/blog-1.png
  - Source: https://blog.phospho.ai/how-to-scrape-a-discord-channel/
- **phospho starter pack: the robot arms you control with AI**
  - Image: https://framerusercontent.com/images/SbVfT5NtxIzKmOFhhJVgs74iYMg.jpg?width=4000&height=5600
  - Source: https://robots.phospho.ai/starter-pack
- **What can you do?**
  - Image: https://www.slideteam.net/media/catalog/product/cache/1280x720/d/i/digital_health_apps_in_healthcare_industry_training_ppt_slide01.jpg
  - Source: https://tak.phospho.ai/search/loFt803np2PTPpov
- **Is Italy always aligned with NATO?**
  - Image: https://i.redd.it/k7lkml8bn1az.png
  - Source: https://tak.phospho.ai/search/WnwN0EI/is-italy-always-aligned-with-nato

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0F1728",
    "accent": "#0000EE",
    "background": "#1F1F1F",
    "textPrimary": "#1F1F1F",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/aKnUoZXhma0GNCcjC300Tr2u8.png?width=1200&height=304",
    "favicon": "https://framerusercontent.com/images/LRNDwyx1zQMFNPoJH5CuX79U0.png",
    "ogImage": "https://framerusercontent.com/images/ZazfrT4SgzmnM7vYHVhDx4mCs.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start building",
      "reasoning": "Button #1 'Start building' is likely the primary CTA due to its action-oriented text and prominent placement. It shares the same color group as other buttons but stands out due to its direct call to action."
    },
    "secondary": {
      "index": 8,
      "text": "Reach out",
      "reasoning": "Button #8 'Reach out' is selected as secondary because it has a different background color (#EEEEEE) and serves a supportive role, encouraging user interaction."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```