# Pibit.ai Brand Identity

A complete profile of **Pibit.ai**'s visual system — colors, typography, components, and personality — extracted from https://pibit.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pibit-ai
- Machine-readable JSON: https://characterquilt.com/branding/pibit-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/pibit-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5563 |
| Accent | #3B82F6 |
| Body Font | Basisgrotesquepro |
| Heading Font | Basisgrotesquepro |

## Color Palette

- primary: #4B5563
- secondary: #0090FF
- accent: #3B82F6
- background: #FAFDFF
- textPrimary: #02080C
- link: #3B82F6

## Typography

- primary: Basisgrotesquepro — https://fonts.google.com/specimen/Basisgrotesquepro
- heading: Basisgrotesquepro — https://fonts.google.com/specimen/Basisgrotesquepro

## Visual Assets

- Logo: https://cdn.prod.website-files.com/690b3316f357155705562e68/690b3e842adbd88dbbd1190e_pibit-ai-logo.avif
- Favicon: https://cdn.prod.website-files.com/690b3316f357155705562e68/690c81f34aee5a4c4368f350_pibit%2032%20x%2032.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0684F0, borderRadius=16px, shadow=rgba(0, 0, 0, 0.05) 0px 4px 6px -2px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px

## Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals and underwriters

## Pibit.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Unlock powerful insights: loss run analytics for commercial insurance**
  - Image: https://cdn.prod.website-files.com/690b6848856677cecef17943/690ba0645b5348cc210e812a_accident_categorization.png
  - Source: https://pibit.ai/loss-run-analytics
- **Careers at Pibit.ai | Build Modern Insurance**
  - Image: https://cdn.prod.website-files.com/690b3316f357155705562e68/69147b44d1e0df552e527a14_job-openngs-thumb-min.webp
  - Source: https://www.pibit.ai/careers/
- **Careers at Pibit.ai | Build Modern Insurance**
  - Image: https://cdn.prod.website-files.com/690b3316f357155705562e68/691613b2bfa4713b0d75357a_jpeg-optimizer_DSC02060.webp
  - Source: https://www.pibit.ai/careers/
- **Blog | Pibit.AI**
  - Image: https://cdn.prod.website-files.com/690b6848856677cecef17943/690ba1d4c5e98a83444ad205_690ba0645b5348cc210e8111_Blog24.png
  - Source: https://www.pibit.ai/blogs/
- **Unlock powerful insights: loss run analytics for commercial insurance**
  - Image: https://cdn.prod.website-files.com/690b6848856677cecef17943/690ba0655b5348cc210e8164_standardized_coverages_loss_types.png
  - Source: https://pibit.ai/loss-run-analytics

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Basisgrotesquepro",
      "role": "body"
    },
    {
      "family": "Basisgrotesquearabicpro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#0090FF",
    "accent": "#3B82F6",
    "background": "#FAFDFF",
    "textPrimary": "#02080C",
    "link": "#3B82F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Basisgrotesquepro",
      "heading": "Basisgrotesquepro"
    },
    "fontStacks": {
      "heading": [
        "Basisgrotesquearabicpro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Basisgrotesquepro",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Basisgrotesquepro",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0684F0",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 4px 6px -2px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/690b3316f357155705562e68/690b3e842adbd88dbbd1190e_pibit-ai-logo.avif",
    "favicon": "https://cdn.prod.website-files.com/690b3316f357155705562e68/690c81f34aee5a4c4368f350_pibit%2032%20x%2032.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pibit.AI Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Pibit.AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0, 'Request a Demo', is likely the primary CTA due to its action-oriented text and the use of a distinct text color (#0684F0) that stands out against the white background."
    },
    "secondary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "Button #2, 'Learn more', serves as a secondary action with a more subdued text color (#1B2024) and a border, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "insurance professionals and underwriters"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Pibit.AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```