# Pinecone Brand Identity

A complete profile of **Pinecone**'s visual system — colors, typography, components, and personality — extracted from https://www.pinecone.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pinecone
- Machine-readable JSON: https://characterquilt.com/branding/pinecone.json
- Per-page llms.txt: https://characterquilt.com/branding/pinecone/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #002BFF |
| Accent | #002BFF |
| Body Font | GT Planar |
| Heading Font | GT Planar |

## Color Palette

- primary: #002BFF
- accent: #002BFF
- background: #FBFBFC
- textPrimary: #1C1917
- link: #FF0000

## Typography

- primary: GT Planar — https://fonts.google.com/specimen/GT+Planar
- heading: GT Planar — https://fonts.google.com/specimen/GT+Planar

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20enable-background%3D%22new%200%200%201077%20220%22%20class%3D%22w-full%20-translate-y-%5B4px%5D%22%20viewBox%3D%220%200%201077%20220%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%3E%3Cpath%20d%3D%22m246.4%2051.4h55.2c39.9%200%2050.1%2023.5%2050.1%2042.6s-10.3%2042.6-50.1%2042.6h-34.1v67.2h-21.1zm21.2%2067.2h27.9c16.8%200%2033.5-3.8%2033.5-24.5s-16.8-24.5-33.5-24.5h-27.9z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m379.4%2050.7c8%200%2014.5%206.3%2014.6%2014%20.1%207.8-6.2%2014.2-14.2%2014.4s-14.6-5.9-14.9-13.7c-.1-3.9%201.4-7.6%204.1-10.4%202.6-2.7%206.4-4.3%2010.4-4.3zm-9.8%2051.1h19.6v102.1h-19.6z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m412%20101.8h19.9v15.8h.5c6.9-12%2020.3-19.2%2034.4-18.3%2020.3%200%2037.8%2011.9%2037.8%2039v65.7h-19.6v-60.2c0-19.2-11.3-26.3-23.9-26.3-16.5%200-29.1%2010.3-29.1%2034v52.5h-20z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m540.9%20160c0%2017.8%2017%2029.5%2035.3%2029.5%2011.5-.3%2022.2-6%2028.7-15.2l15.1%2011.2c-11%2014.1-28.4%2022-46.5%2021.1-33.2%200-53.8-23.2-53.8-53.6-.6-14.2%204.9-28%2015.1-38.1s24.2-15.7%2038.8-15.5c36.9%200%2051%2027.5%2051%2053.8v6.9h-83.7zm62.8-15.5c-.5-17-10.2-29.5-30.2-29.5-17.1-.1-31.4%2012.8-32.5%2029.5z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m714.6%20129c-6.5-7.5-16-11.7-26.1-11.4-21.6%200-32.7%2017-32.7%2036.2-.5%209.1%202.8%2017.9%209.2%2024.5s15.3%2010.3%2024.6%2010.2c9.8.3%2019.2-3.9%2025.4-11.4l14.1%2013.6c-10.3%2010.6-24.8%2016.3-39.7%2015.7-14.7.7-29-4.6-39.4-14.8-10.4-10.1-16-24.1-15.3-38.4-.7-14.4%204.9-28.4%2015.3-38.6s24.7-15.7%2039.5-15.2c15.1-.4%2029.7%205.5%2040.2%2016.1z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m787.9%2099.2c30.2.5%2054.4%2024.7%2054.1%2054.2s-25%2053.2-55.3%2053c-30.2-.2-54.7-24.1-54.7-53.6%200-14.4%205.9-28.1%2016.4-38.2%2010.6-10.1%2024.8-15.6%2039.5-15.4zm0%2089.2c21.1%200%2034.4-14.7%2034.4-35.6%200-20.8-13.3-35.5-34.4-35.5s-34.5%2014.7-34.5%2035.5%2013.3%2035.6%2034.5%2035.6z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m859.7%20101.8h19.9v15.8c6.9-12.1%2020.4-19.2%2034.5-18.3%2020.3%200%2037.8%2011.9%2037.8%2039v65.7h-19.9v-60.2c0-19.2-11.3-26.3-23.8-26.3-16.6%200-29.1%2010.3-29.1%2034v52.5h-19.3v-102.2z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m988.8%20160c0%2017.8%2017%2029.5%2035.3%2029.5%2011.5-.4%2022.2-6%2028.7-15.2l15.1%2011.2c-11%2014-28.3%2021.8-46.4%2020.8-33.1%200-53.8-23.2-53.8-53.6-.6-14.2%204.9-28.1%2015.1-38.2%2010.2-10.2%2024.3-15.7%2038.9-15.4%2036.9%200%2051%2027.5%2051%2053.8v6.9zm62.7-15.6c-.5-17-10.1-29.5-30.2-29.5-17.1-.1-31.4%2012.8-32.5%2029.5z%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m127%206.4c-2.1-2.5-5.6-3.1-8.4-1.5l-2.6%201.4-28.3%2016.1%206.6%2011.6%2018.4-10.5-4.5%2024.6%2013.1%202.4%204.6-24.7%2013.6%2016.2%2010.2-8.6-20.6-24.6h-.1zm-39.7%20207.5c6.8%200%2012.3-5.4%2012.3-12s-5.5-12-12.3-12-12.3%205.4-12.3%2012c-.1%206.6%205.5%2012%2012.3%2012zm16.5-65.9-4.4%2024.7-13.2-2.4%204.4-24.6-18.4%2010.6-6.7-11.6%2028.1-16.1%202.6-1.5c2.8-1.6%206.3-1%208.4%201.5l2%202.4%2020.9%2024.5-10.2%208.7zm10.7-59-4.4%2024.7-13.2-2.4%204.4-24.5-18.3%2010.5-6.6-11.6%2028-16v-.2h.2l2.6-1.5c2.8-1.6%206.3-1%208.4%201.5l2%202.3%2020.8%2024.6-10.2%208.7zm-86.3%2097.6h-.1l-2.7-.8c-2.9-.8-4.8-3.6-4.6-6.6l2.4-33.4%2012.7.9-1.5%2020.3%2019.7-13.4%207.1%2010.5-19.3%2013.1%2019.7%205.7-3.5%2012.2zm130.7%2013.8-.9%202.9c-.9%202.8-3.5%204.7-6.5%204.5l-2.8-.2-.2.1-.1-.1-31-2.1.8-12.7%2020.6%201.4-13.5-18.9%2010.3-7.4%2013.8%2019.4%206-19.6%2012.1%203.7zm36.4-68.8%201.5%202.7c1.5%202.7.9%206.1-1.5%208.1l-2.2%201.9v.1h-.1l-24.1%2020.4-8.4-9.9%2015.8-13.4-23.7-4.2%202.3-12.8%2023.9%204.2-10-18%2011.3-6.3zm-24.5-55.8-21.4%2011.5-6.2-11.4%2021.1-11.3-19.3-7.9%204.9-12%2029.4%2011.9.1-.1.1.2%202.7%201.1c2.9%201.2%204.5%204.2%204%207.2l-.5%203-5.5%2030.5-12.8-2.3zm-143.6%2026.8%2023.8%204-2.2%2012.8-24-4.1%2010.2%2018-11.3%206.4-15.4-27.1-1.5-2.6c-1.5-2.7-.9-6.1%201.4-8.1l2.2-1.9v-.1h.1l23.8-20.5%208.5%209.9zm35.9-55.4%2015.8%2017.6-9.7%208.7-16.2-18-3.7%2020.5-12.8-2.3%205.6-30.4.6-3.1c.5-3%203.1-5.2%206.1-5.3l2.8-.1.1-.1.1.1%2031.8-1.3.5%2013z%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://www.pinecone.io/favicon.ico
- Social card (og:image): https://www.pinecone.io/api/og/?title=The+vector+database+for&highlight=scale+in+production&alignment=center

## UI Components

- input: background=#FBFBFC, textColor=#1C1917, borderColor=#E7E5E4, borderRadius=0px, shadow=none
- buttonPrimary: background=#002BFF, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#1C1917, textColor=#FBFBFC, borderColor=#E7E5E4, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Pinecone Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **From Idea to Action: How Pinecone Assistant Meaningfully Accelerates AI  Business | Pinecone**
  - Image: https://cdn.sanity.io/images/vr8gru94/production/c0fae794cb5f8641ca72541bf7b02d9cfa2cd06e-2820x4027.jpg
  - Source: https://www.pinecone.io/blog/pinecone-assistant-accelerates-business/
- **Blog | Pinecone**
  - Image: https://www.pinecone.io/api/og/?title=Blog&alignment=center
  - Source: https://www.pinecone.io/blog/
- **Fast, accurate retrieval for creators at scale: Delphi's path toward a  million conversational agents with Pinecone | Pinecone**
  - Image: https://cdn.sanity.io/images/vr8gru94/production/915ad70f27cca74ee5c5e00d4d3a01fcc42b53e6-3792x3180.png
  - Source: https://www.pinecone.io/customers/delphi/
- **Blog | Pinecone**
  - Image: https://www.pinecone.io/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvr8gru94%2Fproduction%2F1e1664d1139051ae47239a6f0027dd8249531a7b-1155x1155.png&w=3840&q=75
  - Source: https://www.pinecone.io/blog/
- **LangGraph and Research Agents | Pinecone**
  - Image: https://www.pinecone.io/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvr8gru94%2Fproduction%2Fc938bab8bc051cf2bf62eb3a411c60065544f082-3360x3036.png&w=3840&q=75
  - Source: https://www.pinecone.io/learn/langgraph-research-agent/
- **Moving Pinecone forward with Ash Ashutosh as CEO and Edo spearheading our  growing AI ambitions as Chief Scientist | Pinecone**
  - Image: https://www.pinecone.io/api/og/?title=Moving%20Pinecone%20forward%20with%20Ash%20Ashutosh%20as%20CEO%20and%20Edo%20spearheading%20our%20growing%20AI%20ambitions%20as%20Chief%20Scientist&category=Blog
  - Source: https://www.pinecone.io/blog/growing-ai-ambitions/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Planar",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#002BFF",
    "accent": "#002BFF",
    "background": "#FBFBFC",
    "textPrimary": "#1C1917",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Planar",
      "heading": "GT Planar"
    },
    "fontStacks": {
      "heading": [
        "__gtPlanar_9a6492",
        "__gtPlanar_Fallback_9a6492"
      ],
      "body": [
        "__gtPlanar_9a6492",
        "__gtPlanar_Fallback_9a6492"
      ],
      "paragraph": [
        "__gtPlanar_9a6492",
        "__gtPlanar_Fallback_9a6492"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FBFBFC",
      "textColor": "#1C1917",
      "borderColor": "#E7E5E4",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#002BFF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1917",
      "textColor": "#FBFBFC",
      "borderColor": "#E7E5E4",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
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