# Piramidal Brand Identity

A complete profile of **Piramidal**'s visual system — colors, typography, components, and personality — extracted from https://piramidal.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/piramidal
- Machine-readable JSON: https://characterquilt.com/branding/piramidal.json
- Per-page llms.txt: https://characterquilt.com/branding/piramidal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #61EBFF |
| Accent | #9FC4FC |
| Body Font | Exo |
| Heading Font | Exo |

## Color Palette

- primary: #61EBFF
- accent: #9FC4FC
- background: #FFFFFF
- textPrimary: #000000
- link: #9FC4FC

## Typography

- primary: Exo — https://fonts.google.com/specimen/Exo
- heading: Exo — https://fonts.google.com/specimen/Exo

## Visual Assets

- Favicon: https://piramidal.ai/assets/images/favicon.png?v=a8f806b5
- Social card (og:image): https://piramidal.ai/assets/images/share.jpg?v=a8f806b5

## UI Components

- buttonPrimary: background=#C9C9C9, textColor=#FFFFFF, borderColor=#FCFCFC, borderRadius=12px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals interested in AI solutions

## Piramidal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Piramidal Inc.**
  - Image: https://piramidal.ai/assets/images/gallery01/26261038.jpg?v=a8f806b5
  - Source: https://piramidal.ai/
- **Amazon.com: Póster de palmografía piramidal : Hogar y Cocina**
  - Image: https://m.media-amazon.com/images/I/711pnbDyAzL._AC_UF894,1000_QL80_.jpg
  - Source: https://www.amazon.com/-/es/Pyramid-America-PAS0312-palmograf%C3%ADa-piramidal/dp/B00AHAM3MQ
- **Piramidal's foundation model for brain waves could supercharge EEGs |  TechCrunch**
  - Image: https://techcrunch.com/wp-content/uploads/2024/08/piramidal-header.jpg?resize=1200,733
  - Source: https://techcrunch.com/2024/08/23/piramidals-foundation-model-for-brainwaves-could-supercharge-eegs/
- **Page 17 | Piramidal graphic Images - Free Download on Freepik**
  - Image: https://img.freepik.com/free-vector/crm-customer-relationship-management-infographic-concept-slide-presentation-with-triangle-cycle-circular-sharp-edge-with-3-point-list-with-flat-style_82472-3858.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/free-photos-vectors/piramidal-graphic/17
- **Piramidal - Adesivação Van | Caio Andreotti | Flickr**
  - Image: https://live.staticflickr.com/8231/8531842624_0f9f0dc280_b.jpg
  - Source: https://www.flickr.com/photos/caioandreotti/8531842624/
- **34+ Thousand Grafico Piramidal Royalty-Free Images, Stock Photos & Pictures  | Shutterstock**
  - Image: https://www.shutterstock.com/image-vector/sixtier-pyramid-infographic-template-layered-260nw-2633617339.jpg
  - Source: https://www.shutterstock.com/search/grafico-piramidal?page=2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Exo",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#61EBFF",
    "accent": "#9FC4FC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9FC4FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Exo",
      "heading": "Exo"
    },
    "fontStacks": {
      "heading": [
        "Exo",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Exo",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C9C9C9",
      "textColor": "#FFFFFF",
      "borderColor": "#FCFCFC",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://piramidal.ai/assets/images/favicon.png?v=a8f806b5",
    "ogImage": "https://piramidal.ai/assets/images/share.jpg?v=a8f806b5"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Founders",
      "reasoning": "Button #0 ('Founders') is selected as the primary CTA because it is part of the main navigation options and has a distinct background color (#C9C9C9) compared to the transparent social media buttons. It is also the first in the sequence, suggesting prominence."
    },
    "secondary": {
      "index": 3,
      "text": "TwitterTwitter",
      "reasoning": "Button #3 ('TwitterTwitter') is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's color group. It serves as a secondary action related to social media engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals interested in AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```