# Pivot Robotics Brand Identity

A complete profile of **Pivot Robotics**'s visual system — colors, typography, components, and personality — extracted from https://pivotrobotics.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pivot-robotics
- Machine-readable JSON: https://characterquilt.com/branding/pivot-robotics.json
- Per-page llms.txt: https://characterquilt.com/branding/pivot-robotics/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C132A |
| Accent | #7FB2FF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0C132A
- secondary: #0E1630
- accent: #7FB2FF
- background: #000000
- textPrimary: #000000
- link: #7FB2FF

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://www.pivotrobotics.com/images/brand/logo.svg

## UI Components

- buttonPrimary: background=#0C132A, textColor=#F8F9FF, borderColor=#1E2640, borderRadius=12px, shadow=rgba(255, 255, 255, 0.3) 0px 1px 0px 0px inset
- buttonSecondary: background=#141414, textColor=#FFFFFF, borderColor=#404040, borderRadius=14px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking automation solutions

## Pivot Robotics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pivot Robotics**
  - Image: https://www.pivotrobotics.com/images/homepage/applications/metalcasting/hero.jpg
  - Source: https://www.pivotrobotics.com/solutions/metalcasting-foundries/
- **Pivot Robotics**
  - Image: https://www.pivotrobotics.com/_next/image/?url=%2Fimages%2Fhomepage%2Fapplications%2Fmetalcasting%2Fhero.jpg&w=3840&q=75
  - Source: https://www.pivotrobotics.com/solutions/metalcasting-foundries/
- **Pivot Robotics**
  - Image: https://www.pivotrobotics.com/_next/image/?url=%2Fimages%2Fsolutions%2Faerospace-defense%2Faerospace.jpg&w=3840&q=75
  - Source: https://www.pivotrobotics.com/
- **Pivot Robotics**
  - Image: https://www.pivotrobotics.com/images/about/team_at_osco.jpg
  - Source: https://www.pivotrobotics.com/company/about/
- **Pivot Robots Secures Funding from NuVentures Following YC Backing. - Indian  Startup Times**
  - Image: https://i0.wp.com/www.indianstartuptimes.com/wp-content/uploads/2024/07/Pivot-Robot.jpg
  - Source: https://www.indianstartuptimes.com/investment/pivot-robots-secures-funding-from-nuventures-following-yc-backing/
- **Excited to share that I've joined Pivot Robotics as a Go-To-Market Advisor.  Pivot is helping manufacturers automate the “boring” stuff so humans can  focus on the high-value work. I'll be supporting… |**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFQG4Vj3a5lAQ/feedshare-shrink_800/B4EZnKx0aQGoAo-/0/1760043682819?e=2147483647&v=beta&t=p0j0gNtZEdhBi_8CtRUnpQH6sfVzrjtkG9e_kFhSCAQ
  - Source: https://www.linkedin.com/posts/anthonytrinh_excited-to-share-that-ive-joined-pivot-robotics-activity-7382158262688829440-5B_q

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C132A",
    "secondary": "#0E1630",
    "accent": "#7FB2FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#7FB2FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C132A",
      "textColor": "#F8F9FF",
      "borderColor": "#1E2640",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.3) 0px 1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#141414",
      "textColor": "#FFFFFF",
      "borderColor": "#404040",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.pivotrobotics.com/images/brand/logo.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pivot Robotics"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Pivot Robotics'. It is also linked to the homepage, indicating it is the primary logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #0 'Schedule a Demo' is likely the primary CTA due to its action-oriented text and placement in the navigation, suggesting a key action for users."
    },
    "secondary": {
      "index": 1,
      "text": "See How It Works",
      "reasoning": "Button #1 'See How It Works' serves as a secondary action with a different background color, offering additional information to users."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking automation solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Pivot Robotics'. It is also linked to the homepage, indicating it is the primary logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```