{
  "name": "Planned",
  "slug": "planned",
  "domain": "https://planned.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Aeonik",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#1F8FFF",
      "secondary": "#9CA3AF",
      "accent": "#F04646",
      "background": "#FFFFFF",
      "textPrimary": "#131313",
      "link": "#F04646"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Aeonik",
        "heading": "Aeonik"
      },
      "fontStacks": {
        "heading": [
          "Aeonik",
          "sans-serif"
        ],
        "body": [
          "Aeonik",
          "sans-serif"
        ],
        "paragraph": [
          "Aeonik",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "12px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#FFFFFF",
        "borderColor": null,
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#0A1013",
        "textColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px, rgba(10, 57, 128, 0.06) 0px 6px 8px -6px, rgba(10, 57, 128, 0.05) 0px 2px 4px -4px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#131313",
        "borderRadius": "20px",
        "borderRadiusCorners": {
          "topLeft": "20px",
          "topRight": "20px",
          "bottomRight": "20px",
          "bottomLeft": "20px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(18, 18, 18, 0.1) 0px 8px 24px 0px"
      }
    },
    "images": {
      "logo": "https://planned.com/img/logo.svg",
      "favicon": "https://planned.com/favicon.ico?v=1",
      "ogImage": "https://planned-cms.imgix.net/features/_AUTOxAUTO_crop_center-center_80_none_ns/Planned_Event-sourcing_suppliers.webp",
      "logoHref": "/",
      "logoAlt": "logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Planned'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Book a demo",
        "reasoning": "Button #1 'Book a demo' uses the primary brand color #0A1013 and is action-oriented, making it the main call-to-action."
      },
      "secondary": {
        "index": 4,
        "text": "Book a demo See the magic of Planned firsthand  Book a demo",
        "reasoning": "Button #4 'Book a demo See the magic of Planned firsthand' has a different background color (#FFFFFF) and serves as a secondary action with supportive text."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Planned'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/267911f8b8.webp",
      "alt": "Sign and pay through Planned | Planned",
      "source_url": "https://planned.com/contracting-and-payment",
      "image_url": "https://planned-cms.imgix.net/features/_AUTOxAUTO_crop_center-center_80_none_ns/contract_pay_1_3x.webp",
      "width": 4320,
      "height": 2892,
      "bytes": 243597,
      "query": "site:planned.com",
      "query_suffix": "site:planned.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/dce4006587.webp",
      "alt": "Blog | Planned",
      "source_url": "https://planned.com/blog",
      "image_url": "https://planned-cms.imgix.net/_2000xAUTO_crop_center-center_none_ns/Event-Portal-thumbnail.webp",
      "width": 1560,
      "height": 1080,
      "bytes": 85400,
      "query": "site:planned.com blog",
      "query_suffix": "site:planned.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/e96d7d9f74.webp",
      "alt": "Planned vs Cvent | Planned",
      "source_url": "https://planned.com/planned-vs-cvent",
      "image_url": "https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/big-four-quote.webp",
      "width": 6702,
      "height": 4468,
      "bytes": 1273654,
      "query": "site:planned.com",
      "query_suffix": "site:planned.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/ff16ad3173.webp",
      "alt": "Blog | Planned",
      "source_url": "https://planned.com/blog",
      "image_url": "https://planned-cms.imgix.net/_2000xAUTO_crop_center-center_none_ns/thumbnail.webp",
      "width": 2000,
      "height": 1385,
      "bytes": 163142,
      "query": "site:planned.com blog",
      "query_suffix": "site:planned.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/94f7e67ff8.webp",
      "alt": "Planned for Procurement Teams | Planned",
      "source_url": "https://planned.com/procurement",
      "image_url": "https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/Visibility-Contol-page.webp",
      "width": 5792,
      "height": 3632,
      "bytes": 529236,
      "query": "site:planned.com",
      "query_suffix": "site:planned.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/planned/064663182c.webp",
      "alt": "Blog | Planned",
      "source_url": "https://planned.com/blog",
      "image_url": "https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/OG-image-EN.jpg",
      "width": 1201,
      "height": 630,
      "bytes": 74312,
      "query": "site:planned.com blog",
      "query_suffix": "site:planned.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Aeonik",
      "google_fonts_url": "https://fonts.google.com/specimen/Aeonik"
    },
    {
      "family": "Aeonik",
      "google_fonts_url": "https://fonts.google.com/specimen/Aeonik"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Aeonik&family=Aeonik&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/planned",
  "agent_instructions": "You are designing or implementing in Planned's brand identity.\n\n# Brand profile\n- Company: Planned\n- Source: https://planned.com/\n- Color scheme: light\n\n# Colors\n- primary: #1F8FFF\n- secondary: #9CA3AF\n- accent: #F04646\n- background: #FFFFFF\n- textPrimary: #131313\n- link: #F04646\n\n# Typography\n- primary: Aeonik — https://fonts.google.com/specimen/Aeonik\n- heading: Aeonik — https://fonts.google.com/specimen/Aeonik\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Aeonik&family=Aeonik&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#0A1013, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px, rgba(10, 57, 128, 0.06) 0px 6px 8px -6px, rgba(10, 57, 128, 0.05) 0px 2px 4px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#131313, borderRadius=20px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(18, 18, 18, 0.1) 0px 8px 24px 0px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/planned.json",
  "page_markdown": "# Planned Brand Identity\n\nA complete profile of **Planned**'s visual system — colors, typography, components, and personality — extracted from https://planned.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/planned\n- Machine-readable JSON: https://characterquilt.com/branding/planned.json\n- Per-page llms.txt: https://characterquilt.com/branding/planned/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1F8FFF |\n| Accent | #F04646 |\n| Body Font | Aeonik |\n| Heading Font | Aeonik |\n\n## Color Palette\n\n- primary: #1F8FFF\n- secondary: #9CA3AF\n- accent: #F04646\n- background: #FFFFFF\n- textPrimary: #131313\n- link: #F04646\n\n## Typography\n\n- primary: Aeonik — https://fonts.google.com/specimen/Aeonik\n- heading: Aeonik — https://fonts.google.com/specimen/Aeonik\n\n## Visual Assets\n\n- Logo: https://planned.com/img/logo.svg\n- Favicon: https://planned.com/favicon.ico?v=1\n- Social card (og:image): https://planned-cms.imgix.net/features/_AUTOxAUTO_crop_center-center_80_none_ns/Planned_Event-sourcing_suppliers.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#0A1013, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px, rgba(10, 57, 128, 0.06) 0px 6px 8px -6px, rgba(10, 57, 128, 0.05) 0px 2px 4px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#131313, borderRadius=20px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(18, 18, 18, 0.1) 0px 8px 24px 0px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals\n\n## Planned Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Sign and pay through Planned | Planned**\n  - Image: https://planned-cms.imgix.net/features/_AUTOxAUTO_crop_center-center_80_none_ns/contract_pay_1_3x.webp\n  - Source: https://planned.com/contracting-and-payment\n- **Blog | Planned**\n  - Image: https://planned-cms.imgix.net/_2000xAUTO_crop_center-center_none_ns/Event-Portal-thumbnail.webp\n  - Source: https://planned.com/blog\n- **Planned vs Cvent | Planned**\n  - Image: https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/big-four-quote.webp\n  - Source: https://planned.com/planned-vs-cvent\n- **Blog | Planned**\n  - Image: https://planned-cms.imgix.net/_2000xAUTO_crop_center-center_none_ns/thumbnail.webp\n  - Source: https://planned.com/blog\n- **Planned for Procurement Teams | Planned**\n  - Image: https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/Visibility-Contol-page.webp\n  - Source: https://planned.com/procurement\n- **Blog | Planned**\n  - Image: https://planned-cms.imgix.net/_AUTOxAUTO_crop_center-center_80_none_ns/OG-image-EN.jpg\n  - Source: https://planned.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Aeonik\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#1F8FFF\",\n    \"secondary\": \"#9CA3AF\",\n    \"accent\": \"#F04646\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#131313\",\n    \"link\": \"#F04646\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Aeonik\",\n      \"heading\": \"Aeonik\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Aeonik\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Aeonik\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Aeonik\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"12px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": null,\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#0A1013\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px, rgba(10, 57, 128, 0.06) 0px 6px 8px -6px, rgba(10, 57, 128, 0.05) 0px 2px 4px -4px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#131313\",\n      \"borderRadius\": \"20px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"20px\",\n        \"topRight\": \"20px\",\n        \"bottomRight\": \"20px\",\n        \"bottomLeft\": \"20px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(18, 18, 18, 0.1) 0px 8px 24px 0px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://planned.com/img/logo.svg\",\n    \"favicon\": \"https://planned.com/favicon.ico?v=1\",\n    \"ogImage\": \"https://planned-cms.imgix.net/features/_AUTOxAUTO_crop_center-center_80_none_ns/Planned_Event-sourcing_suppliers.webp\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Planned'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #1 'Book a demo' uses the primary brand color #0A1013 and is action-oriented, making it the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"Book a demo See the magic of Planned firsthand  Book a demo\",\n      \"reasoning\": \"Button #4 'Book a demo See the magic of Planned firsthand' has a different background color (#FFFFFF) and serves as a secondary action with supportive text.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Planned'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}