{ "name": "Plate IQ", "slug": "plate-iq", "domain": "https://plateiq.com/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Hanken Grotesk", "role": "body" } ], "colors": { "primary": "#102B3B", "secondary": "#418ECC", "accent": "#03C9A3", "background": "#FFFFFF", "textPrimary": "#173044", "link": "#173044" }, "typography": { "fontFamilies": { "primary": "Hanken Grotesk", "heading": "Hanken Grotesk" }, "fontStacks": { "heading": [ "Hanken Grotesk", "sans-serif" ], "body": [ "Hanken Grotesk", "sans-serif" ], "paragraph": [ "Hanken Grotesk", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "16px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#03C9A3", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg", "favicon": "https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png", "ogImage": "https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png", "logoHref": "https://ottimate.com/", "logoAlt": "Ottimate logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Ditch Data Entry", "reasoning": "Button #0 'Ditch Data Entry' is selected as the primary CTA because it uses a vibrant green color (#03C9A3) which is consistent with the brand's accent color, and the text is action-oriented, encouraging users to take immediate action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same vibrant green color, making it impossible to select a secondary button with a different background color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "finance teams and professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/3ec5a1c438.webp", "alt": "Customers for Life: Proven Strategies for Repeat Business", "source_url": "https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back", "image_url": "https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-scaled.jpg", "width": 2560, "height": 1922, "bytes": 318191, "query": "site:plateiq.com", "query_suffix": "site:plateiq.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/3fe92a0c4a.webp", "alt": "Customers for Life: Proven Strategies for Repeat Business", "source_url": "https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back", "image_url": "https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-1024x769.jpg", "width": 1024, "height": 769, "bytes": 73947, "query": "site:plateiq.com blog", "query_suffix": "site:plateiq.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/79f49f6cf6.webp", "alt": "2022 Country Club and Golf Industry Report: Statistics & Trends", "source_url": "http://www.plateiq.com/blog/2022-country-club-and-golf-industry-report-statistics-trends", "image_url": "https://ottimate.com/wp-content/uploads/2021/12/ping-lee-Aq2ZfIRzSj8-unsplash-scaled.jpg", "width": 2560, "height": 1920, "bytes": 980200, "query": "site:plateiq.com", "query_suffix": "site:plateiq.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/9576eec9ff.webp", "alt": "Five Ways to Avoid Finding Accounting Errors for Restaurants", "source_url": "https://www.plateiq.com/blog/5-accounting-errors", "image_url": "https://ottimate.com/wp-content/uploads/2023/01/60833d7bfcf694e2630feb18_pexels-fauxels-3183186-scaled.jpg", "width": 2560, "height": 1707, "bytes": 378870, "query": "site:plateiq.com blog", "query_suffix": "site:plateiq.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/41270203a7.webp", "alt": "Five Ways to Avoid Finding Accounting Errors for Restaurants", "source_url": "https://www.plateiq.com/blog/5-accounting-errors", "image_url": "https://ottimate.com/wp-content/uploads/2023/01/60833d9eb321ca2bc57a19a2_pexels-fauxels-3183179-scaled.jpg", "width": 2560, "height": 1779, "bytes": 318451, "query": "site:plateiq.com", "query_suffix": "site:plateiq.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plate-iq/03367a8b53.webp", "alt": "How to Automate Your Accounts Payable Process", "source_url": "https://www.plateiq.com/blog/how-to-automate-your-accounts-payable-process/", "image_url": "https://ottimate.com/wp-content/uploads/2023/01/5f6f8ea7d347193e9788b500_carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg", "width": 1024, "height": 729, "bytes": 79963, "query": "site:plateiq.com blog", "query_suffix": "site:plateiq.com blog" } ], "font_resources": [ { "family": "Hanken Grotesk", "google_fonts_url": "https://fonts.google.com/specimen/Hanken+Grotesk" }, { "family": "Hanken Grotesk", "google_fonts_url": "https://fonts.google.com/specimen/Hanken+Grotesk" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Hanken+Grotesk&family=Hanken+Grotesk&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/plate-iq", "agent_instructions": "You are designing or implementing in Plate IQ's brand identity.\n\n# Brand profile\n- Company: Plate IQ\n- Source: https://plateiq.com/\n- Color scheme: light\n\n# Colors\n- primary: #102B3B\n- secondary: #418ECC\n- accent: #03C9A3\n- background: #FFFFFF\n- textPrimary: #173044\n- link: #173044\n\n# Typography\n- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk\n- heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#03C9A3, textColor=#FFFFFF, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: finance teams and professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/plate-iq.json", "page_markdown": "# Plate IQ Brand Identity\n\nA complete profile of **Plate IQ**'s visual system — colors, typography, components, and personality — extracted from https://plateiq.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/plate-iq\n- Machine-readable JSON: https://characterquilt.com/branding/plate-iq.json\n- Per-page llms.txt: https://characterquilt.com/branding/plate-iq/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #102B3B |\n| Accent | #03C9A3 |\n| Body Font | Hanken Grotesk |\n| Heading Font | Hanken Grotesk |\n\n## Color Palette\n\n- primary: #102B3B\n- secondary: #418ECC\n- accent: #03C9A3\n- background: #FFFFFF\n- textPrimary: #173044\n- link: #173044\n\n## Typography\n\n- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk\n- heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk\n\n## Visual Assets\n\n- Logo: https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg\n- Favicon: https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png\n- Social card (og:image): https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png\n\n## UI Components\n\n- buttonPrimary: background=#03C9A3, textColor=#FFFFFF, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: finance teams and professionals\n\n## Plate IQ Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Customers for Life: Proven Strategies for Repeat Business**\n - Image: https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-scaled.jpg\n - Source: https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back\n- **Customers for Life: Proven Strategies for Repeat Business**\n - Image: https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-1024x769.jpg\n - Source: https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back\n- **2022 Country Club and Golf Industry Report: Statistics & Trends**\n - Image: https://ottimate.com/wp-content/uploads/2021/12/ping-lee-Aq2ZfIRzSj8-unsplash-scaled.jpg\n - Source: http://www.plateiq.com/blog/2022-country-club-and-golf-industry-report-statistics-trends\n- **Five Ways to Avoid Finding Accounting Errors for Restaurants**\n - Image: https://ottimate.com/wp-content/uploads/2023/01/60833d7bfcf694e2630feb18_pexels-fauxels-3183186-scaled.jpg\n - Source: https://www.plateiq.com/blog/5-accounting-errors\n- **Five Ways to Avoid Finding Accounting Errors for Restaurants**\n - Image: https://ottimate.com/wp-content/uploads/2023/01/60833d9eb321ca2bc57a19a2_pexels-fauxels-3183179-scaled.jpg\n - Source: https://www.plateiq.com/blog/5-accounting-errors\n- **How to Automate Your Accounts Payable Process**\n - Image: https://ottimate.com/wp-content/uploads/2023/01/5f6f8ea7d347193e9788b500_carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg\n - Source: https://www.plateiq.com/blog/how-to-automate-your-accounts-payable-process/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Hanken Grotesk\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#102B3B\",\n \"secondary\": \"#418ECC\",\n \"accent\": \"#03C9A3\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#173044\",\n \"link\": \"#173044\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Hanken Grotesk\",\n \"heading\": \"Hanken Grotesk\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Hanken Grotesk\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Hanken Grotesk\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Hanken Grotesk\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"16px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#03C9A3\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"10px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"10px\",\n \"topRight\": \"10px\",\n \"bottomRight\": \"10px\",\n \"bottomLeft\": \"10px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg\",\n \"favicon\": \"https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png\",\n \"ogImage\": \"https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png\",\n \"logoHref\": \"https://ottimate.com/\",\n \"logoAlt\": \"Ottimate logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Ditch Data Entry\",\n \"reasoning\": \"Button #0 'Ditch Data Entry' is selected as the primary CTA because it uses a vibrant green color (#03C9A3) which is consistent with the brand's accent color, and the text is action-oriented, encouraging users to take immediate action.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"All buttons share the same vibrant green color, making it impossible to select a secondary button with a different background color.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"finance teams and professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.95,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }