# Plate IQ Brand Identity A complete profile of **Plate IQ**'s visual system — colors, typography, components, and personality — extracted from https://plateiq.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/plate-iq - Machine-readable JSON: https://characterquilt.com/branding/plate-iq.json - Per-page llms.txt: https://characterquilt.com/branding/plate-iq/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #102B3B | | Accent | #03C9A3 | | Body Font | Hanken Grotesk | | Heading Font | Hanken Grotesk | ## Color Palette - primary: #102B3B - secondary: #418ECC - accent: #03C9A3 - background: #FFFFFF - textPrimary: #173044 - link: #173044 ## Typography - primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk - heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk ## Visual Assets - Logo: https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg - Favicon: https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png - Social card (og:image): https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png ## UI Components - buttonPrimary: background=#03C9A3, textColor=#FFFFFF, borderRadius=10px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: finance teams and professionals ## Plate IQ Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Customers for Life: Proven Strategies for Repeat Business** - Image: https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-scaled.jpg - Source: https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back - **Customers for Life: Proven Strategies for Repeat Business** - Image: https://ottimate.com/wp-content/uploads/2023/01/626af66810d6908e57f84d55_patrick-tomasso-fMntI8HAAB8-unsplash-1024x769.jpg - Source: https://www.plateiq.com/blog/customers-for-life-how-to-keep-them-coming-back - **2022 Country Club and Golf Industry Report: Statistics & Trends** - Image: https://ottimate.com/wp-content/uploads/2021/12/ping-lee-Aq2ZfIRzSj8-unsplash-scaled.jpg - Source: http://www.plateiq.com/blog/2022-country-club-and-golf-industry-report-statistics-trends - **Five Ways to Avoid Finding Accounting Errors for Restaurants** - Image: https://ottimate.com/wp-content/uploads/2023/01/60833d7bfcf694e2630feb18_pexels-fauxels-3183186-scaled.jpg - Source: https://www.plateiq.com/blog/5-accounting-errors - **Five Ways to Avoid Finding Accounting Errors for Restaurants** - Image: https://ottimate.com/wp-content/uploads/2023/01/60833d9eb321ca2bc57a19a2_pexels-fauxels-3183179-scaled.jpg - Source: https://www.plateiq.com/blog/5-accounting-errors - **How to Automate Your Accounts Payable Process** - Image: https://ottimate.com/wp-content/uploads/2023/01/5f6f8ea7d347193e9788b500_carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg - Source: https://www.plateiq.com/blog/how-to-automate-your-accounts-payable-process/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Hanken Grotesk", "role": "body" } ], "colors": { "primary": "#102B3B", "secondary": "#418ECC", "accent": "#03C9A3", "background": "#FFFFFF", "textPrimary": "#173044", "link": "#173044" }, "typography": { "fontFamilies": { "primary": "Hanken Grotesk", "heading": "Hanken Grotesk" }, "fontStacks": { "heading": [ "Hanken Grotesk", "sans-serif" ], "body": [ "Hanken Grotesk", "sans-serif" ], "paragraph": [ "Hanken Grotesk", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "16px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#03C9A3", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg", "favicon": "https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png", "ogImage": "https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png", "logoHref": "https://ottimate.com/", "logoAlt": "Ottimate logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Ditch Data Entry", "reasoning": "Button #0 'Ditch Data Entry' is selected as the primary CTA because it uses a vibrant green color (#03C9A3) which is consistent with the brand's accent color, and the text is action-oriented, encouraging users to take immediate action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same vibrant green color, making it impossible to select a secondary button with a different background color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "finance teams and professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Ottimate', and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```