# Platus Brand Identity

A complete profile of **Platus**'s visual system — colors, typography, components, and personality — extracted from https://www.platus.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/platus
- Machine-readable JSON: https://characterquilt.com/branding/platus.json
- Per-page llms.txt: https://characterquilt.com/branding/platus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #364153 |
| Accent | #3C54FA |
| Body Font | Selecta |
| Heading Font | Selecta Medium |

## Color Palette

- primary: #364153
- secondary: #3B52F8
- accent: #3C54FA
- background: #F0EDEB
- textPrimary: #3C54FA
- link: #3C54FA

## Typography

- primary: Selecta — https://fonts.google.com/specimen/Selecta
- heading: Selecta Medium — https://fonts.google.com/specimen/Selecta+Medium

## Visual Assets

- Logo: https://www.platus.com/logos/platus-logo.svg
- Favicon: https://www.platus.com/favicon.ico
- Social card (og:image): https://platus.com/images/meta-platus.jpg

## UI Components

- buttonPrimary: background=#080808, textColor=#FFFFFF, borderColor=#F1EEEC, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px
- buttonSecondary: background=#FFFFFF, textColor=#080808, borderColor=#F1EEEC, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

## Platus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **platus.com - Instant Legal**
  - Image: https://app.platus.com/images/meta-image-platus.png
  - Source: https://app.platus.com/apps/f5c97edd-20fe-4c4c-99d9-657ebe3d3a6b
- **Platus - Instant Legal Infrastructure**
  - Image: https://www.platus.com/images/client-001.jpg
  - Source: https://www.platus.com/
- **Platus - Instant Legal Infrastructure**
  - Image: https://platus.com/images/meta-platus.jpg
  - Source: https://www.platus.com/agents
- **Platus - Instant Legal Infrastructure**
  - Image: https://www.platus.com/images/sign-document-example.png
  - Source: https://www.platus.com/
- **Platus - Instant Legal Infrastructure**
  - Image: https://www.platus.com/images/announcements-001.jpg
  - Source: https://www.platus.com/team
- **Platus - Instant Legal Infrastructure**
  - Image: https://www.platus.com/images/announcement-002.jpg
  - Source: https://www.platus.com/team

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Selecta",
      "role": "body"
    },
    {
      "family": "Selecta Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#364153",
    "secondary": "#3B52F8",
    "accent": "#3C54FA",
    "background": "#F0EDEB",
    "textPrimary": "#3C54FA",
    "link": "#3C54FA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Selecta",
      "heading": "Selecta Medium"
    },
    "fontStacks": {
      "heading": [
        "Selecta"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Selecta"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#080808",
      "textColor": "#FFFFFF",
      "borderColor": "#F1EEEC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#080808",
      "borderColor": "#F1EEEC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px"
    }
  },
  "images": {
    "logo": "https://www.platus.com/logos/platus-logo.svg",
    "favicon": "https://www.platus.com/favicon.ico",
    "ogImage": "https://platus.com/images/meta-platus.jpg",
    "logoHref": "/",
    "logoAlt": "Platus"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Platus', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See Productk",
      "reasoning": "Button #1 ('See Productk') has a dark background (#080808) with white text, making it stand out as a primary CTA. It is more visually prominent compared to the others due to its size and contrast."
    },
    "secondary": {
      "index": 0,
      "text": "Book Demok",
      "reasoning": "Button #0 ('Book Demok') has a light background (#FFFFFF) with dark text, making it a suitable secondary CTA. It contrasts with the primary button's dark background."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Platus', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```