# Playment Brand Identity A complete profile of **Playment**'s visual system — colors, typography, components, and personality — extracted from https://playment.io/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/playment - Machine-readable JSON: https://characterquilt.com/branding/playment.json - Per-page llms.txt: https://characterquilt.com/branding/playment/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #248700 | | Accent | #007F4A | | Body Font | Helvetica Neue | | Heading Font | TELUS-Web | ## Color Palette - primary: #248700 - secondary: #F7ECFF - accent: #007F4A - background: #FCFDFB - textPrimary: #222220 - link: #007F4A ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: TELUS-Web — https://fonts.google.com/specimen/TELUS-Web ## Visual Assets - Logo: https://www.telusdigital.com/_next/static/media/telus-digital-header-logo-en.3de0e2d7.svg - Favicon: https://images.ctfassets.net/3viuren4us1n/6MrFnWNg3CCQNtDUdYJwJ6/b9f8b1701d1ee91cb4b4fcc10458583e/favicon.svg - Social card (og:image): https://images.ctfassets.net/3viuren4us1n/5J8YDaodyP2aZu2eLHkKEk/cfb9c01ed23206bca194018e817c7767/Category_-_SEO_Image_-_Data_for_AI_Training.png ## UI Components - buttonPrimary: background=#007F4A, textColor=#FCFDFB, borderRadius=9999px, shadow=none - buttonSecondary: background=#F2F3ED, textColor=#007F4A, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking AI solutions ## Playment Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **GT Studio** - Image: https://playment-assets.s3.ap-south-1.amazonaws.com/gt_studio/GT-Manage.png - Source: https://jarvis.playment.io/?trk=products_details_guest_secondary_call_to_action - **Playment: One-stop Data Labeling Platform | Product Hunt** - Image: https://ph-files.imgix.net/986dd964-56df-451b-bad0-4a622f068aa7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=280&h=210&fit=max&frame=1 - Source: https://www.producthunt.com/products/playment - **Playment Reviews 2026: Details, Pricing, & Features | G2** - Image: https://images.g2crowd.com/uploads/attachment/file/139479/GT-Manage-1.png - Source: https://www.g2.com/products/playment/reviews - **Playment - Features, Reviews & Pricing (April 2026)** - Image: https://images.saasworthy.com/playment_13078_screenshot_1612855279_iywpl.jpg - Source: https://www.saasworthy.com/product/playment-io - **TELUS International Acquires Playment, Firmly Staking Its Leadership in the Global Data Annotation Market** - Image: https://mms.businesswire.com/media/20210706005219/en/889498/5/Playment_by_TI_Black.jpg?download=1 - Source: https://www.businesswire.com/news/home/20210706005219/en/TELUS-International-Acquires-Playment-Firmly-Staking-Its-Leadership-in-the-Global-Data-Annotation-Market - **Playment: One-stop Data Labeling Platform | Product Hunt** - Image: https://ph-files.imgix.net/ebc62315-8d87-4026-b2a1-83db7a80aba5.jpeg?auto=format&fit=crop - Source: https://www.producthunt.com/products/playment ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "TELUS-Web", "role": "heading" } ], "colors": { "primary": "#248700", "secondary": "#F7ECFF", "accent": "#007F4A", "background": "#FCFDFB", "textPrimary": "#222220", "link": "#007F4A" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "TELUS-Web" }, "fontStacks": { "heading": [ "HelveticaFont", "HelveticaFont Fallback", "helvetica", "arial", "sans-serif" ], "body": [ "Times New Roman" ], "paragraph": [ "HelveticaFont", "HelveticaFont Fallback", "helvetica", "arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#007F4A", "textColor": "#FCFDFB", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F2F3ED", "textColor": "#007F4A", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://www.telusdigital.com/_next/static/media/telus-digital-header-logo-en.3de0e2d7.svg", "favicon": "https://images.ctfassets.net/3viuren4us1n/6MrFnWNg3CCQNtDUdYJwJ6/b9f8b1701d1ee91cb4b4fcc10458583e/favicon.svg", "ogImage": "https://images.ctfassets.net/3viuren4us1n/5J8YDaodyP2aZu2eLHkKEk/cfb9c01ed23206bca194018e817c7767/Category_-_SEO_Image_-_Data_for_AI_Training.png", "logoHref": "/?linkname=logo&linktype=supernav", "logoAlt": "TELUS Digital logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'TELUS Digital' with an appropriate alt text. It is the most prominent logo on the page.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact us", "reasoning": "Button #0 has a vibrant green background (#007F4A), which is a strong brand color and typically used for primary CTAs. The text 'Contact us' is action-oriented, making it suitable as the primary call-to-action." }, "secondary": { "index": 4, "text": "See all", "reasoning": "Button #4 has a different background color (#F2F3ED) and serves as a secondary action with the text 'See all', which is less prominent than 'Contact us'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking AI solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'TELUS Digital' with an appropriate alt text. It is the most prominent logo on the page.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```