# Plural Brand Identity A complete profile of **Plural**'s visual system — colors, typography, components, and personality — extracted from https://www.plural.sh/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/plural - Machine-readable JSON: https://characterquilt.com/branding/plural.json - Per-page llms.txt: https://characterquilt.com/branding/plural/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7B28FF | | Accent | #7B28FF | | Body Font | Articulat | | Heading Font | Articulat | ## Color Palette - primary: #7B28FF - secondary: #B70506 - accent: #7B28FF - background: #0E1015 - textPrimary: #0E1015 - link: #B485FF ## Typography - primary: Articulat — https://fonts.google.com/specimen/Articulat - heading: Articulat — https://fonts.google.com/specimen/Articulat ## Visual Assets - Logo: https://plural-repo.cdn.prismic.io/plural-repo/aFP5YGv-Iw5OKLWy_logo.svg?fit=max&w=640 - Favicon: https://www.plural.sh/favicon.ico - Social card (og:image): https://images.prismic.io/plural-repo/aJyw_6Tt2nPbaSWl_social-share-card-default.png?auto=format,compress&rect=0,60,3200,1680&w=2400&h=1260 ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#2B2D31, borderRadius=8px, shadow=none - buttonPrimary: background=#7B28FF, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(117, 47, 255, 0.1) 0px 0px 1px 0px, rgba(117, 47, 255, 0.09) 0px 2px 2px 0px, rgba(117, 47, 255, 0.05) 0px 4px 2px 0px, rgba(117, 47, 255, 0.01) 0px 7px 3px 0px, rgba(117, 47, 255, 0) 0px 11px 3px 0px - buttonSecondary: background=#2A2E37, textColor=#B7B7B9, borderColor=#454954, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(14, 16, 21, 0.18) 0px 2px 7px 0px, rgba(14, 16, 21, 0.14) 0px 2px 4px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Plural Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Kubernetes StatefulSets are Broken** - Image: https://images.unsplash.com/photo-1636110854424-294576c904f7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDd8fGJyb2tlbiUyMGdsYXNzJTIwd2luZG93fGVufDB8fHx8MTc1NTExMjM4MHww&ixlib=rb-4.1.0&q=80&w=2000 - Source: https://www.plural.sh/blog/kubernetes-statefulsets-are-broken/ - **June Product Update | New Features from Plural** - Image: https://www.plural.sh/blog/content/images/2025/06/blog-june-update.png - Source: https://www.plural.sh/blog/june-product-update/ - **Docs | Plural | Add-on compatibilities** - Image: https://docs.plural.sh/assets/deployments/addon-compatibilities.png - Source: https://docs.plural.sh/plural-features/k8s-upgrade-assistant/addon-compatibilities - **Our Experts | Plural Blog Authors** - Image: https://www.plural.sh/blog/content/images/2023/07/social-share-card-blog.png - Source: https://www.plural.sh/blog/authors/ - **Product Updates: Log Aggregation, Kubecost, & Funding Round** - Image: https://www.plural.sh/blog/content/images/2025/04/IMG_7010--1--1.jpg - Source: https://www.plural.sh/blog/product-updates-2/ - **Plural Compliance Reports: Streamlined K8s Security** - Image: https://vusvjoqqwbgktuasfkfi.supabase.co/storage/v1/object/public/Frindle%20images/Plural%20compliance%20reports/compliance_reports.png - Source: https://www.plural.sh/blog/introducing-plural-compliance-reports-kubernetes-security-made-simple/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Articulat", "role": "body" } ], "colors": { "primary": "#7B28FF", "secondary": "#B70506", "accent": "#7B28FF", "background": "#0E1015", "textPrimary": "#0E1015", "link": "#B485FF" }, "typography": { "fontFamilies": { "primary": "Articulat", "heading": "Articulat" }, "fontStacks": { "heading": [ "Articulat" ], "body": [ "Articulat" ], "paragraph": [ "Articulat" ] }, "fontSizes": { "h1": "68px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 10, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#2B2D31", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#7B28FF", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(117, 47, 255, 0.1) 0px 0px 1px 0px, rgba(117, 47, 255, 0.09) 0px 2px 2px 0px, rgba(117, 47, 255, 0.05) 0px 4px 2px 0px, rgba(117, 47, 255, 0.01) 0px 7px 3px 0px, rgba(117, 47, 255, 0) 0px 11px 3px 0px" }, "buttonSecondary": { "background": "#2A2E37", "textColor": "#B7B7B9", "borderColor": "#454954", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(14, 16, 21, 0.18) 0px 2px 7px 0px, rgba(14, 16, 21, 0.14) 0px 2px 4px 0px" } }, "images": { "logo": "https://plural-repo.cdn.prismic.io/plural-repo/aFP5YGv-Iw5OKLWy_logo.svg?fit=max&w=640", "favicon": "https://www.plural.sh/favicon.ico", "ogImage": "https://images.prismic.io/plural-repo/aJyw_6Tt2nPbaSWl_social-share-card-default.png?auto=format,compress&rect=0,60,3200,1680&w=2400&h=1260", "logoHref": "/", "logoAlt": "Plural" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plural'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 has a vibrant brand color (#7B28FF) and action-oriented text ('Book a Demo'), making it the primary CTA." }, "secondary": { "index": 2, "text": "Log in", "reasoning": "Button #2 has a neutral background color (#2A2E37) and serves a common secondary action ('Log in'), distinct from the primary button's color group." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plural'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```