# Plurchase Brand Identity

A complete profile of **Plurchase**'s visual system — colors, typography, components, and personality — extracted from http://plurchase.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/plurchase
- Machine-readable JSON: https://characterquilt.com/branding/plurchase.json
- Per-page llms.txt: https://characterquilt.com/branding/plurchase/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Plurchase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Poof-Slinky | Forensic Science for Spies Kit**
  - Image: https://i.ebayimg.com/images/g/xDgAAOSwn2tis2Xy/s-l400.jpg
  - Source: https://www.ebay.com/itm/165544468957
- **SHANTOK MOTORS II LLC - Updated April 2026 - 19 Reviews - 345 Gold Star  Hwy, Groton, Connecticut - Car Dealers - Phone Number - Yelp**
  - Image: https://s3-media0.fl.yelpcdn.com/bphoto/AKzFfUP6-aTsDT8eIRjL4w/348s.jpg
  - Source: https://m.yelp.com/biz/shantok-motors-ii-llc-groton
- **New & Used Chevy Dealer in Sparta, WI | Morrie's Sparta Chevrolet**
  - Image: https://gtmassets.dealerinspire.com/7218-32_2026_APR_2026-CHEVROLET-SILVERADO-1500-CC-RST-53L_LE_AO_1800x760.jpg
  - Source: https://www.morriesspartachevrolet.com/
- **How Social Commerce Works: The Social Psychology of Social Shopping –  digitalwellbeing.org**
  - Image: https://i0.wp.com/digitalwellbeing.org/wp-content/uploads/2009/12/social_commerce_social_psychology.jpg?fit=840%2C672&ssl=1
  - Source: https://digitalwellbeing.org/how-social-commerce-works-the-social-psychology-of-social-shopping/
- **New & Used Chevy Dealer in Sparta, WI | Morrie's Sparta Chevrolet**
  - Image: https://di-uploads-pod42.dealerinspire.com/brenengenspartachevroletbuick/uploads/2026/04/MorriesOnalaskaChevrolet_Banner_1800x760_Tires_26-03-43221-1800x760.png
  - Source: https://www.morriesspartachevrolet.com/
- **1952 Dan Morgan THE COMPLETE BARTENDER'S JOKE BOOK Hardback 1st Ed Free  Shipping**
  - Image: https://i.ebayimg.com/images/g/xHwAAOSwUhtjRFCU/s-l1200.jpg
  - Source: https://www.ebay.com/itm/364024502596

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```