{
  "name": "Plutto",
  "slug": "plutto",
  "domain": "https://getplutto.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Geist",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#3D3BF3",
      "secondary": "#5050DA",
      "accent": "#3D3BF3",
      "background": "#FFFFFF",
      "textPrimary": "#6E6E70",
      "link": "#5756FB"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Geist",
        "heading": "Geist"
      },
      "fontStacks": {
        "heading": [
          "Geist",
          "sans-serif"
        ],
        "body": [
          "Geist",
          "sans-serif"
        ],
        "paragraph": [
          "Geist",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "50px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#3D3BF3",
        "textColor": "#FFFFFF",
        "borderRadius": "50px",
        "borderRadiusCorners": {
          "topLeft": "50px",
          "topRight": "50px",
          "bottomRight": "50px",
          "bottomLeft": "50px"
        },
        "shadow": "rgb(227, 227, 255) 0px 0px 0px 2px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#111114",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg",
      "favicon": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png",
      "ogImage": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 2,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Agenda una demo",
        "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #3D3BF3, which is consistent with the primary brand color, and has action-oriented text 'Agenda una demo'."
      },
      "secondary": {
        "index": 2,
        "text": "Agenda una demo",
        "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button and serves as an alternative option with the same text."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals seeking risk management solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/77f421520e.webp",
      "alt": "Plutto - Evaluación y gestión de riesgo de terceros",
      "source_url": "https://getplutto.com/",
      "image_url": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/67f02cff8b2a7c48236aaa2b_mockup.png",
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      "height": 1839,
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      "query": "site:getplutto.com",
      "query_suffix": "site:getplutto.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/63c3e04d90.webp",
      "alt": "Plutto - Evaluación y gestión de riesgo de terceros",
      "source_url": "https://getplutto.com/",
      "image_url": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f52acc33ed06419e0d_Portal.png",
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      "height": 1621,
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      "query": "site:getplutto.com",
      "query_suffix": "site:getplutto.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/190260c88c.webp",
      "alt": "Plutto | Blog de Due Diligence, Compliance y Evaluación de Terceros",
      "source_url": "https://blog.getplutto.com/",
      "image_url": "https://cdn.hashnode.com/res/hashnode/image/upload/v1712779331471/pdAgCvsjy.png",
      "width": 2061,
      "height": 698,
      "bytes": 24604,
      "query": "site:getplutto.com blog",
      "query_suffix": "site:getplutto.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/7014be60f0.webp",
      "alt": "Plutto - Evaluación y gestión de riesgo de terceros",
      "source_url": "https://getplutto.com/",
      "image_url": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f5cd220e0aa8b33e8d_Intake.png",
      "width": 2955,
      "height": 1506,
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      "query": "site:getplutto.com",
      "query_suffix": "site:getplutto.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/0eaac3952a.webp",
      "alt": "Plutto y Soprole: Simplicidad optimizada",
      "source_url": "https://blog.getplutto.com/caso-de-exito-plutto-soprole",
      "image_url": "https://cdn.hashnode.com/res/hashnode/image/upload/v1753892778160/3f7849ea-90df-4847-b5c6-77b2bc4afbbe.png",
      "width": 1920,
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      "bytes": 1304677,
      "query": "site:getplutto.com",
      "query_suffix": "site:getplutto.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/plutto/465e218cc4.webp",
      "alt": "compliance - Plutto",
      "source_url": "https://blog.getplutto.com/tag/compliance",
      "image_url": "https://cdn.hashnode.com/res/hashnode/image/stock/unsplash/npxXWgQ33ZQ/upload/d66732de51b45cb0ad75c0f0858fc903.jpeg",
      "width": 1600,
      "height": 1065,
      "bytes": 66331,
      "query": "site:getplutto.com",
      "query_suffix": "site:getplutto.com"
    }
  ],
  "font_resources": [
    {
      "family": "Geist",
      "google_fonts_url": "https://fonts.google.com/specimen/Geist"
    },
    {
      "family": "Geist",
      "google_fonts_url": "https://fonts.google.com/specimen/Geist"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Geist&family=Geist&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/plutto",
  "agent_instructions": "You are designing or implementing in Plutto's brand identity.\n\n# Brand profile\n- Company: Plutto\n- Source: https://getplutto.com/\n- Color scheme: light\n\n# Colors\n- primary: #3D3BF3\n- secondary: #5050DA\n- accent: #3D3BF3\n- background: #FFFFFF\n- textPrimary: #6E6E70\n- link: #5756FB\n\n# Typography\n- primary: Geist — https://fonts.google.com/specimen/Geist\n- heading: Geist — https://fonts.google.com/specimen/Geist\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Geist&family=Geist&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#3D3BF3, textColor=#FFFFFF, borderRadius=50px, shadow=rgb(227, 227, 255) 0px 0px 0px 2px\n- buttonSecondary: background=#FFFFFF, textColor=#111114, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals seeking risk management solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/plutto.json",
  "page_markdown": "# Plutto Brand Identity\n\nA complete profile of **Plutto**'s visual system — colors, typography, components, and personality — extracted from https://getplutto.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/plutto\n- Machine-readable JSON: https://characterquilt.com/branding/plutto.json\n- Per-page llms.txt: https://characterquilt.com/branding/plutto/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3D3BF3 |\n| Accent | #3D3BF3 |\n| Body Font | Geist |\n| Heading Font | Geist |\n\n## Color Palette\n\n- primary: #3D3BF3\n- secondary: #5050DA\n- accent: #3D3BF3\n- background: #FFFFFF\n- textPrimary: #6E6E70\n- link: #5756FB\n\n## Typography\n\n- primary: Geist — https://fonts.google.com/specimen/Geist\n- heading: Geist — https://fonts.google.com/specimen/Geist\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg\n- Favicon: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png\n\n## UI Components\n\n- buttonPrimary: background=#3D3BF3, textColor=#FFFFFF, borderRadius=50px, shadow=rgb(227, 227, 255) 0px 0px 0px 2px\n- buttonSecondary: background=#FFFFFF, textColor=#111114, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals seeking risk management solutions\n\n## Plutto Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Plutto - Evaluación y gestión de riesgo de terceros**\n  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/67f02cff8b2a7c48236aaa2b_mockup.png\n  - Source: https://getplutto.com/\n- **Plutto - Evaluación y gestión de riesgo de terceros**\n  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f52acc33ed06419e0d_Portal.png\n  - Source: https://getplutto.com/\n- **Plutto | Blog de Due Diligence, Compliance y Evaluación de Terceros**\n  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1712779331471/pdAgCvsjy.png\n  - Source: https://blog.getplutto.com/\n- **Plutto - Evaluación y gestión de riesgo de terceros**\n  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f5cd220e0aa8b33e8d_Intake.png\n  - Source: https://getplutto.com/\n- **Plutto y Soprole: Simplicidad optimizada**\n  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1753892778160/3f7849ea-90df-4847-b5c6-77b2bc4afbbe.png\n  - Source: https://blog.getplutto.com/caso-de-exito-plutto-soprole\n- **compliance - Plutto**\n  - Image: https://cdn.hashnode.com/res/hashnode/image/stock/unsplash/npxXWgQ33ZQ/upload/d66732de51b45cb0ad75c0f0858fc903.jpeg\n  - Source: https://blog.getplutto.com/tag/compliance\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Geist\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3D3BF3\",\n    \"secondary\": \"#5050DA\",\n    \"accent\": \"#3D3BF3\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#6E6E70\",\n    \"link\": \"#5756FB\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Geist\",\n      \"heading\": \"Geist\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Geist\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Geist\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Geist\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"50px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#3D3BF3\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"50px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"50px\",\n        \"topRight\": \"50px\",\n        \"bottomRight\": \"50px\",\n        \"bottomLeft\": \"50px\"\n      },\n      \"shadow\": \"rgb(227, 227, 255) 0px 0px 0px 2px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#111114\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 2,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Agenda una demo\",\n      \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the vibrant brand color #3D3BF3, which is consistent with the primary brand color, and has action-oriented text 'Agenda una demo'.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Agenda una demo\",\n      \"reasoning\": \"Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button and serves as an alternative option with the same text.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals seeking risk management solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}