# Plutto Brand Identity

A complete profile of **Plutto**'s visual system — colors, typography, components, and personality — extracted from https://getplutto.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/plutto
- Machine-readable JSON: https://characterquilt.com/branding/plutto.json
- Per-page llms.txt: https://characterquilt.com/branding/plutto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3D3BF3 |
| Accent | #3D3BF3 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #3D3BF3
- secondary: #5050DA
- accent: #3D3BF3
- background: #FFFFFF
- textPrimary: #6E6E70
- link: #5756FB

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg
- Favicon: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png

## UI Components

- buttonPrimary: background=#3D3BF3, textColor=#FFFFFF, borderRadius=50px, shadow=rgb(227, 227, 255) 0px 0px 0px 2px
- buttonSecondary: background=#FFFFFF, textColor=#111114, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking risk management solutions

## Plutto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Plutto - Evaluación y gestión de riesgo de terceros**
  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/67f02cff8b2a7c48236aaa2b_mockup.png
  - Source: https://getplutto.com/
- **Plutto - Evaluación y gestión de riesgo de terceros**
  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f52acc33ed06419e0d_Portal.png
  - Source: https://getplutto.com/
- **Plutto | Blog de Due Diligence, Compliance y Evaluación de Terceros**
  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1712779331471/pdAgCvsjy.png
  - Source: https://blog.getplutto.com/
- **Plutto - Evaluación y gestión de riesgo de terceros**
  - Image: https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/681a49f5cd220e0aa8b33e8d_Intake.png
  - Source: https://getplutto.com/
- **Plutto y Soprole: Simplicidad optimizada**
  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1753892778160/3f7849ea-90df-4847-b5c6-77b2bc4afbbe.png
  - Source: https://blog.getplutto.com/caso-de-exito-plutto-soprole
- **compliance - Plutto**
  - Image: https://cdn.hashnode.com/res/hashnode/image/stock/unsplash/npxXWgQ33ZQ/upload/d66732de51b45cb0ad75c0f0858fc903.jpeg
  - Source: https://blog.getplutto.com/tag/compliance

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3D3BF3",
    "secondary": "#5050DA",
    "accent": "#3D3BF3",
    "background": "#FFFFFF",
    "textPrimary": "#6E6E70",
    "link": "#5756FB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "50px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3D3BF3",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgb(227, 227, 255) 0px 0px 0px 2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111114",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Agenda una demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #3D3BF3, which is consistent with the primary brand color, and has action-oriented text 'Agenda una demo'."
    },
    "secondary": {
      "index": 2,
      "text": "Agenda una demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button and serves as an alternative option with the same text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking risk management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```