# PNOĒ Brand Identity

A complete profile of **PNOĒ**'s visual system — colors, typography, components, and personality — extracted from https://pnoe.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pno
- Machine-readable JSON: https://characterquilt.com/branding/pno.json
- Per-page llms.txt: https://characterquilt.com/branding/pno/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E3F2F9 |
| Accent | #E7000B |
| Body Font | Inter |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #E3F2F9
- secondary: #1863DC
- accent: #E7000B
- background: #FFFFFF
- textPrimary: #E7000B
- link: #E7000B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## Visual Assets

- Logo: https://pnoe.com/wp-content/uploads/2024/06/PNOE-LOGO-02-1.png
- Favicon: https://pnoe.com/wp-content/uploads/2024/06/cropped-PNOE-LOGO-02-1-32x32.png

## UI Components

- buttonPrimary: background=#E7000B, textColor=#FFFFFF, borderColor=#E7000B, borderRadius=30px, shadow=none
- buttonSecondary: background=#E3F2F9, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: clinics and health professionals

## PNOĒ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Aven Wellness**
  - Image: https://avenwellness.pnoe.com/images/Untitled_Capture64792_copy.jpg
  - Source: https://avenwellness.pnoe.com/
- **Breathing & Psychological Stress: A two-way street - Pnoe**
  - Image: https://pnoe.com/wp-content/uploads/2023/03/iStock-1270850633-scaled-1.jpg
  - Source: https://pnoe.com/blog/mental_health/breathing-psychological-stress-a-two-way-street/
- **Hill Family Chiropractic**
  - Image: https://hillfamilychiropractic.pnoe.com/images/HFC_NEW_LOGO__whtie_png_.png
  - Source: https://hillfamilychiropractic.pnoe.com/
- **Metabolic Health Insights & Research | PNOĒ Blog**
  - Image: https://pnoe.com/wp-content/uploads/2026/04/The-Complete-Guide-to-VO2-Max-Testing-1024x572.jpg
  - Source: https://pnoe.com/blog/
- **Blog | PNOĒ**
  - Image: https://images.ctfassets.net/dfzi0oxavfea/2DuXQWcsywAbQvRrPuawnW/6e5a69ab69d1429747a2fb1edb257b06/shutterstock_1523325020.jpg?w=800&q=50
  - Source: https://spartan.pnoe.com/blog/
- **Metabolic Health Insights & Research | PNOĒ Blog**
  - Image: https://pnoe.com/wp-content/uploads/2026/04/WEBSITE-BLOGPOST-PIC-2-1024x576.png
  - Source: https://pnoe.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E3F2F9",
    "secondary": "#1863DC",
    "accent": "#E7000B",
    "background": "#FFFFFF",
    "textPrimary": "#E7000B",
    "link": "#E7000B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E7000B",
      "textColor": "#FFFFFF",
      "borderColor": "#E7000B",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E3F2F9",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://pnoe.com/wp-content/uploads/2024/06/PNOE-LOGO-02-1.png",
    "favicon": "https://pnoe.com/wp-content/uploads/2024/06/cropped-PNOE-LOGO-02-1-32x32.png",
    "ogImage": null,
    "logoHref": "https://pnoe.com",
    "logoAlt": "Pnoe"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Pnoe' aligns with the brand name inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book 15-min Demo",
      "reasoning": "Button #0 ('Book 15-min Demo') uses the vibrant brand color #E7000B, making it stand out as the primary call-to-action. The text is action-oriented, encouraging users to engage with the service."
    },
    "secondary": {
      "index": 1,
      "text": "Get eBOOK",
      "reasoning": "Button #1 ('Get eBOOK') uses a different color group (#E3F2F9) and serves as a secondary action, offering additional resources without the immediate commitment of a demo."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "clinics and health professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Pnoe' aligns with the brand name inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```