# Pocket Worlds Brand Identity

A complete profile of **Pocket Worlds**'s visual system — colors, typography, components, and personality — extracted from https://pocketworlds.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pocket-worlds
- Machine-readable JSON: https://characterquilt.com/branding/pocket-worlds.json
- Per-page llms.txt: https://characterquilt.com/branding/pocket-worlds/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF006B |
| Accent | #FF006B |
| Body Font | GT America |
| Heading Font | GT America |

## Color Palette

- primary: #FF006B
- accent: #FF006B
- background: #020307
- textPrimary: #FFFFFF
- link: #FF006B

## Typography

- primary: GT America — https://fonts.google.com/specimen/GT+America
- heading: GT America — https://fonts.google.com/specimen/GT+America

## Visual Assets

- Logo: https://www.pocketworlds.com/images/icons/logo.svg
- Social card (og:image): https://cdn.highrisegame.com/web/pw/images/og-home.jpg

## UI Components

- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FF006B, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: young adults interested in virtual worlds and gaming

## Pocket Worlds Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pocket Worlds - Careers**
  - Image: https://cdn.highrisegame.com/web/pw/images/careers-slideshow-4.webp
  - Source: https://www.pocketworlds.com/careers
- **Pocket Worlds - Careers**
  - Image: https://cdn.highrisegame.com/web/pw/images/careers-slideshow-5.webp
  - Source: https://www.pocketworlds.com/careers
- **Pocket Worlds - Platform**
  - Image: https://cdn.highrisegame.com/web/pw/images/wb-2.webp
  - Source: https://www.pocketworlds.com/platform
- **Pocket Worlds - Careers**
  - Image: https://cdn.highrisegame.com/web/pw/images/careers-slideshow-6.webp
  - Source: https://www.pocketworlds.com/careers
- **Pocket Worlds**
  - Image: https://cdn.highrisegame.com/web/pw/images/og-home.jpg
  - Source: https://www.pocketworlds.com/
- **Pocket Worlds - Platform**
  - Image: https://cdn.highrisegame.com/web/pw/images/og-platform.jpg
  - Source: https://www.pocketworlds.com/platform

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "GT America",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF006B",
    "accent": "#FF006B",
    "background": "#020307",
    "textPrimary": "#FFFFFF",
    "link": "#FF006B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT America",
      "heading": "GT America"
    },
    "fontStacks": {
      "heading": [
        "__GT_America_e1a823",
        "__GT_America_Fallback_e1a823"
      ],
      "body": [
        "__GT_America_e1a823",
        "__GT_America_Fallback_e1a823"
      ],
      "paragraph": [
        "__GT_America_e1a823",
        "__GT_America_Fallback_e1a823"
      ]
    },
    "fontSizes": {
      "h1": "98px",
      "h2": "48px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FF006B",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.pocketworlds.com/images/icons/logo.svg",
    "favicon": null,
    "ogImage": "https://cdn.highrisegame.com/web/pw/images/og-home.jpg",
    "logoHref": "/",
    "logoAlt": "Pocket Worlds Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pocket Worlds'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Learn more",
      "reasoning": "The button 'Learn more' is likely the primary CTA due to its action-oriented text, suggesting further engagement with the brand."
    },
    "secondary": {
      "index": 0,
      "text": "Read more on Fast Company",
      "reasoning": "The button 'Read more on Fast Company' serves as a secondary action, directing users to an external source for additional information."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "young adults interested in virtual worlds and gaming"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pocket Worlds'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```