# PocketSuite Brand Identity

A complete profile of **PocketSuite**'s visual system — colors, typography, components, and personality — extracted from https://pocketsuite.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pocketsuite
- Machine-readable JSON: https://characterquilt.com/branding/pocketsuite.json
- Per-page llms.txt: https://characterquilt.com/branding/pocketsuite/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00AEEF |
| Accent | #314A68 |
| Body Font | DM Sans |
| Heading Font | Poppins |

## Color Palette

- primary: #00AEEF
- secondary: #6B95B4
- accent: #314A68
- background: #FFFFFF
- textPrimary: #314A68
- link: #314A68

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://pocketsuite.io/wp-content/themes/pocketsuite-io/dist/images/svg/logo.svg
- Favicon: https://pocketsuite.io/wp-content/uploads/2021/01/cropped-cropped-app_logo-192x192-1-32x32.png

## UI Components

- buttonPrimary: background=#314A68, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: small business owners and freelancers

## PocketSuite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Schedule EMskillz, LLC**
  - Image: https://s3-us-west-1.amazonaws.com/cdn.pocketsuite.io/e81d0524-115a-11eb-a7a2-0401951f2a01/emskillz.png
  - Source: https://pocketsuite.io/book/emskillz-llc
- **Blog**
  - Image: https://pocketsuite.io/wp-content/uploads/2023/05/Blog-Grid-03-844x1024.png
  - Source: https://pocketsuite.io/blog/
- **Schedule Casper's Capers**
  - Image: https://s3-us-west-1.amazonaws.com/cdn.pocketsuite.io/db7da2f8-d956-11ed-a755-720c0bdae2e1/Logo-ProfilePic-Version.png
  - Source: https://pocketsuite.io/book/casperscapers
- **Blog**
  - Image: https://pocketsuite.io/wp-content/uploads/2024/10/DogT-Blog-Grid-844x1024.png
  - Source: https://pocketsuite.io/blog/
- **Schedule Natalie Jean Esthetics**
  - Image: https://s3-us-west-1.amazonaws.com/cdn.pocketsuite.io/7127bd30-ccb2-11ee-bbbf-0401951f2a01/IMG_3535.JPG
  - Source: https://pocketsuite.io/book/natalie-pritchard?channel=suitelink
- **Blog**
  - Image: https://pocketsuite.io/wp-content/uploads/2023/05/Blog-Grid-05-844x1024.png
  - Source: https://pocketsuite.io/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00AEEF",
    "secondary": "#6B95B4",
    "accent": "#314A68",
    "background": "#FFFFFF",
    "textPrimary": "#314A68",
    "link": "#314A68"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "80px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#314A68",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://pocketsuite.io/wp-content/themes/pocketsuite-io/dist/images/svg/logo.svg",
    "favicon": "https://pocketsuite.io/wp-content/uploads/2021/01/cropped-cropped-app_logo-192x192-1-32x32.png",
    "ogImage": null,
    "logoHref": "https://pocketsuite.io/",
    "logoAlt": "PocketSuite"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PocketSuite'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Find Out More",
      "reasoning": "Button #1 ('Find Out More') uses the brand color #314A68, which is vibrant and stands out as a primary call-to-action. It is more visually prominent than the white buttons."
    },
    "secondary": {
      "index": 0,
      "text": "Sign up for free",
      "reasoning": "Button #0 ('Sign up for free') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "small business owners and freelancers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PocketSuite'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```