# PointOne Brand Identity A complete profile of **PointOne**'s visual system — colors, typography, components, and personality — extracted from https://pointone.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pointone - Machine-readable JSON: https://characterquilt.com/branding/pointone.json - Per-page llms.txt: https://characterquilt.com/branding/pointone/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #0269F4 | | Body Font | Suisse Intl Book | | Heading Font | Teodor Medium | ## Color Palette - primary: #0000EE - secondary: #182230 - accent: #0269F4 - background: #F5F5F7 - textPrimary: #181A1C - link: #0269F4 ## Typography - primary: Suisse Intl Book — https://fonts.google.com/specimen/Suisse+Intl+Book - heading: Teodor Medium — https://fonts.google.com/specimen/Teodor+Medium ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/m6WEwaapu4rMOHrVTGgWGxJQegA.svg - Social card (og:image): https://framerusercontent.com/images/MCBb3FV7gXXrCaRq81UYG9l2KyU.png ## UI Components - buttonPrimary: background=#181A1C, textColor=#0000EE, borderRadius=63px, shadow=none - buttonSecondary: background=#F0F0F1, textColor=#444444, borderRadius=48px, shadow=rgba(0, 0, 0, 0.25) 0px 0px 0px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: technology professionals ## PointOne Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **PointOne** - Image: https://framerusercontent.com/images/BKK4qSGUAqjYOChFNCBUdJ1kw.jpg?width=3854&height=2797 - Source: https://pointone.com/about - **PointOne** - Image: https://framerusercontent.com/images/iYyJ7twUKh4gn8CV3KAQWJU78.png?width=1024&height=1024 - Source: https://pointone.com/blog - **PointOne** - Image: https://framerusercontent.com/images/88w9ehdJT4u0ha3d2Y1dGTaXZQ.png?width=4296&height=2361 - Source: https://pointone.com/ - **PointOne** - Image: https://framerusercontent.com/images/wraEDqBizrdzLngqt2s9XqNrR8.png?width=1024&height=1024 - Source: https://pointone.com/blog - **PointOne** - Image: https://framerusercontent.com/images/Q2yYE60XNawiK6alwkqqECkKJR0.jpg?width=4352&height=2853 - Source: https://pointone.com/contact - **PointOne** - Image: https://framerusercontent.com/images/rHDAqU4Bs1RJMDBnDknHVir4vxU.png?width=1456&height=816 - Source: https://pointone.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Suisse Intl Book", "role": "body" }, { "family": "Inter", "role": "body" }, { "family": "Teodor Medium", "role": "heading" } ], "colors": { "primary": "#0000EE", "secondary": "#182230", "accent": "#0269F4", "background": "#F5F5F7", "textPrimary": "#181A1C", "link": "#0269F4" }, "typography": { "fontFamilies": { "primary": "Suisse Intl Book", "heading": "Teodor Medium" }, "fontStacks": { "heading": [ "Teodor Medium", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Suisse Intl Book", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "56px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#181A1C", "textColor": "#0000EE", "borderRadius": "63px", "borderRadiusCorners": { "topLeft": "63px", 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"favicon": "https://framerusercontent.com/images/m6WEwaapu4rMOHrVTGgWGxJQegA.svg", "ogImage": "https://framerusercontent.com/images/MCBb3FV7gXXrCaRq81UYG9l2KyU.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'PointOne'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#181A1C) which contrasts well with the text color, making it stand out." }, "secondary": { "index": 2, "text": "Reject all", "reasoning": "Button #2 ('Reject all') is chosen as secondary due to its different color group (#F0F0F1) and less prominent action, fitting the role of a secondary action." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "technology professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'PointOne'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```