# Pointwise Brand Identity

A complete profile of **Pointwise**'s visual system — colors, typography, components, and personality — extracted from http://www.getpointwise.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pointwise
- Machine-readable JSON: https://characterquilt.com/branding/pointwise.json
- Per-page llms.txt: https://characterquilt.com/branding/pointwise/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00FF52 |
| Accent | #00FF52 |
| Body Font | Euclid Circular A |
| Heading Font | Poppins |

## Color Palette

- primary: #00FF52
- accent: #00FF52
- background: #0D0D0D
- textPrimary: #0D0D0D
- link: #0000EE

## Typography

- primary: Euclid Circular A — https://fonts.google.com/specimen/Euclid+Circular+A
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://framerusercontent.com/images/qX4OWjM8FR93Cadxc7vXk2UPTyM.png
- Favicon: https://framerusercontent.com/images/9qX1rga1oeW0MKdU875gAAG7SFI.png
- Social card (og:image): https://framerusercontent.com/assets/7j1tTWUCgMbYeWfnwuyvk4T7RBI.png

## UI Components

- buttonPrimary: background=#00FF52, textColor=#0000EE, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in optimizing credit card rewards

## Pointwise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Wells Fargo's Brand New Card: The Wells Fargo Attune Card - Pointwise**
  - Image: https://framerusercontent.com/images/1eer5fcTTfu5ZpbavKhSQ0S0TD8.jpg
  - Source: https://www.getpointwise.com/blog/wells-fargo-s-brand-new-card-the-wells-fargo-attune-card
- **The Truth Behind The Most Popular “Travel Credit Cards” - Pointwise**
  - Image: https://framerusercontent.com/images/xMs2lHIxjU4M2gEfp6HDZjAlyA.webp
  - Source: https://www.getpointwise.com/blog/the-truth-behind-the-most-popular-travel-credit-cards
- **The Truth Behind The Most Popular “Travel Credit Cards” - Pointwise**
  - Image: https://framerusercontent.com/images/Epa0vfnn38RYmf0rc2upJdSSI.png
  - Source: https://www.getpointwise.com/blog/the-truth-behind-the-most-popular-travel-credit-cards
- **Pointwise - Autopilot for Credit Card Rewards**
  - Image: https://framerusercontent.com/assets/7j1tTWUCgMbYeWfnwuyvk4T7RBI.png
  - Source: https://www.getpointwise.com/
- **Pointwise - Autopilot for Credit Card Rewards**
  - Image: https://framerusercontent.com/images/vYOAvc2D4u2LcOWuTTzr3SdWobA.png
  - Source: https://www.getpointwise.com/
- **Pointwise - Autopilot for Credit Card Rewards**
  - Image: https://framerusercontent.com/images/SZA9OiXNXe74K3edLn1idlMeM.png
  - Source: https://www.getpointwise.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Euclid Circular A",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00FF52",
    "accent": "#00FF52",
    "background": "#0D0D0D",
    "textPrimary": "#0D0D0D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Euclid Circular A",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "53px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00FF52",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/qX4OWjM8FR93Cadxc7vXk2UPTyM.png",
    "favicon": "https://framerusercontent.com/images/9qX1rga1oeW0MKdU875gAAG7SFI.png",
    "ogImage": "https://framerusercontent.com/assets/7j1tTWUCgMbYeWfnwuyvk4T7RBI.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #13 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Call a Founder",
      "reasoning": "The button with text 'Call a Founder' has a vibrant green background (#00FF52), which is a strong indicator of a primary CTA due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in optimizing credit card rewards"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 13,
        "selectedLogoReasoning": "Selected #13 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```