# Poko Brand Identity

A complete profile of **Poko**'s visual system — colors, typography, components, and personality — extracted from http://www.pokoapp.xyz. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/poko
- Machine-readable JSON: https://characterquilt.com/branding/poko.json
- Per-page llms.txt: https://characterquilt.com/branding/poko/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00112C |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00112C
- secondary: #D8EFEF
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #00A4A6

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Poko Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Poko (Western Animation) - TV Tropes**
  - Image: https://mediaproxy.tvtropes.org/width/1200/https://static.tvtropes.org/pmwiki/pub/images/poko_poster.png
  - Source: https://tvtropes.org/pmwiki/pmwiki.php/WesternAnimation/Poko
- **Mamy Poko TV Commercial 2006**
  - Image: https://i.ytimg.com/vi/GyE_VbgDopQ/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AH-BIAC4AOKAgwIABABGDwgVyhlMA8=&rs=AOn4CLDi4O3wUCCsfqk4RU7YTBhhOPfthQ
  - Source: https://www.youtube.com/watch?v=GyE_VbgDopQ
- **Koolau Poko | Department of Planning and Permitting**
  - Image: https://www.honolulu.gov/dpp/wp-content/uploads/sites/56/2024/07/Koolau_Poko_Cover.jpg
  - Source: https://www.honolulu.gov/dpp/planning/applying-for-changes/dp-scp/koolau-poko/
- **GitHub - gridtemplate/Poko-App-Saas-Landing-Page-HTML-Template: Poko –  Digital Marketing App Template is a powerful Responsive App Landing HTML5  template for digital app landing,digital app showcase template. Poko is an  awesome Responsive Landing page for**
  - Image: https://user-images.githubusercontent.com/82708956/128346119-f941e578-e9c2-4016-9eb8-114f5b67e1fc.jpg
  - Source: https://github.com/gridtemplate/Poko-App-Saas-Landing-Page-HTML-Template

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112C",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided logo candidate does not clearly represent the brand 'pokoapp.xyz' as inferred from the URL and page title. It lacks strong brand indicators such as visibility in the header or a matching alt text.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Next",
      "reasoning": "The button labeled 'Next' with a dark background (#111111) is the only button available, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided logo candidate does not clearly represent the brand 'pokoapp.xyz' as inferred from the URL and page title. It lacks strong brand indicators such as visibility in the header or a matching alt text.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```