# PolicyFly Brand Identity

A complete profile of **PolicyFly**'s visual system — colors, typography, components, and personality — extracted from https://www.policyfly.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/policyfly
- Machine-readable JSON: https://characterquilt.com/branding/policyfly.json
- Per-page llms.txt: https://characterquilt.com/branding/policyfly/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #059AE5 |
| Accent | #059AE5 |
| Body Font | Inter |
| Heading Font | Archivo |

## Color Palette

- primary: #059AE5
- accent: #059AE5
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Archivo — https://fonts.google.com/specimen/Archivo

## Visual Assets

- Logo: https://framerusercontent.com/images/FKcHk32f4VqIkyHNs32INpRCyzU.svg?scale-down-to=512
- Favicon: https://framerusercontent.com/images/yx9SiNUwNzRX6pM2mbtre0cEPEA.png
- Social card (og:image): https://framerusercontent.com/images/8Khfr8tBMRBPdg8wT7OeYzjbzM.png

## UI Components

- input: background=transparent, textColor=#0D1014, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#059AE5, textColor=#0000EE, borderRadius=40px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: specialty insurers

## PolicyFly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/AZUXMlnHo5PszDyuvSbQAQrfA.png
  - Source: https://www.policyfly.com/product/capture
- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/CLIm8XN2ie6ScARteHjjHdfww.png
  - Source: https://www.policyfly.com/about
- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/7kvfh8KtljQWLJuuoulIONghGU.png
  - Source: https://www.policyfly.com/product/automate
- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/MPS7k2fd4WC7I434nFD0w2A70w.png
  - Source: https://www.policyfly.com/product/manage
- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/MDg7f5yoSShcpYyf5wdMWe61jws.png
  - Source: https://www.policyfly.com/product/manage
- **PolicyFly — Growth Platform for Specialty Insurers**
  - Image: https://framerusercontent.com/images/5TOqLHfIaEzroiQ0u3aqtA0JJE.png
  - Source: https://www.policyfly.com/product/manage

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Archivo",
      "role": "heading"
    },
    {
      "family": "Nexa-XBold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#059AE5",
    "accent": "#059AE5",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Archivo"
    },
    "fontStacks": {
      "heading": [
        "Nexa-XBold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0D1014",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#059AE5",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/FKcHk32f4VqIkyHNs32INpRCyzU.svg?scale-down-to=512",
    "favicon": "https://framerusercontent.com/images/yx9SiNUwNzRX6pM2mbtre0cEPEA.png",
    "ogImage": "https://framerusercontent.com/images/8Khfr8tBMRBPdg8wT7OeYzjbzM.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which aligns with the brand 'PolicyFly'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Setup a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #059AE5, which is consistent with the site's primary color scheme. The text 'Setup a demo' is action-oriented, making it a strong candidate for the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color #059AE5, which is the brand color. Since no button with a different background color is available, a secondary button cannot be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "specialty insurers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which aligns with the brand 'PolicyFly'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```