{
  "name": "Posh",
  "slug": "posh",
  "domain": "https://posh.vip/",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Neue Haas",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#3898EC",
      "secondary": "#FFFF00",
      "accent": "#0082F3",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#0082F3"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Neue Haas",
        "heading": "Neue Haas"
      },
      "fontStacks": {
        "heading": [
          "Neue Haas",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Neue Haas",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Neue Haas",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "128px",
        "h2": "40px",
        "body": "21px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#000000",
        "textColor": "#FFFFFF",
        "borderRadius": "56px",
        "borderRadiusCorners": {
          "topLeft": "56px",
          "topRight": "56px",
          "bottomRight": "56px",
          "bottomLeft": "56px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F5F5F5",
        "textColor": "#000000",
        "borderRadius": "56px",
        "borderRadiusCorners": {
          "topLeft": "56px",
          "topRight": "56px",
          "bottomRight": "56px",
          "bottomLeft": "56px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/698e400c32d7f7b7ee7cff4a_logo%20black.svg",
      "favicon": "https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/69b482c853dc669fc09198ff_favicon.png",
      "ogImage": "https://posh-b2.s3.us-east-2.amazonaws.com/092724_Posh_Metal_3D_Logo_1920x1080-ezgif.com-crop.gif",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Posh'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Posh for Organizers",
        "reasoning": "Button #2 has a dark background with the text 'Posh for Organizers', indicating a strong call-to-action for a specific user group. It uses the class 'primary-button', suggesting it's intended as a primary CTA."
      },
      "secondary": {
        "index": 5,
        "text": "View organizer",
        "reasoning": "Button #5 has a light background and serves as a secondary action with the text 'View organizer'. It is distinct from the primary button's color group and uses the class 'secondary-button'."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "event organizers and attendees"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Posh'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/162207efbf.webp",
      "alt": "Cybertruck Rodeo - Worlds Largest Cybertruck Meet Up | Tesla Owners Club of  Austin | Sun, Jun 2, 2024 | DOMO Dove Nest Motorsports Club",
      "source_url": "https://posh.vip/e/cybertruck-rodeo-the-worlds-biggest-cybertruck-meet",
      "image_url": "https://posh-images-originals-production.s3.amazonaws.com/664197e56beb18559fa885b5",
      "width": 3000,
      "height": 3000,
      "bytes": 236566,
      "query": "site:posh.vip",
      "query_suffix": "site:posh.vip"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/8c4d0f823c.webp",
      "alt": "Who is David Davidov?. Introducing David, an extremely… | by Owen Colwell |  Posh",
      "source_url": "https://blog.posh.vip/who-is-posh-bc550fd95621",
      "image_url": "https://miro.medium.com/v2/resize:fit:1200/1*-bHDGJgOLhSbh3NGwOzJKA.jpeg",
      "width": 1200,
      "height": 800,
      "bytes": 92041,
      "query": "site:posh.vip blog",
      "query_suffix": "site:posh.vip blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/3dadba931e.webp",
      "alt": "The Brave New Earth | Official Art Basel Event | PARTNYC | Tue, Dec 2, 2025  | The Ritz-Carlton, South Beach",
      "source_url": "https://posh.vip/e/the-brave-new-earth-ritzcarlton-south-beachofficial-art-basel-2025",
      "image_url": "https://posh-images-originals-production.s3.amazonaws.com/6926e72760b04610738160cc",
      "width": 5464,
      "height": 8192,
      "bytes": 1042096,
      "query": "site:posh.vip",
      "query_suffix": "site:posh.vip"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/85a3322f35.webp",
      "alt": "Who is Ethan Harsh?. Introducing Ethan, a talented Software… | by Owen  Colwell | Posh",
      "source_url": "https://blog.posh.vip/who-is-ethan-harsh-1f47a86d38a4",
      "image_url": "https://miro.medium.com/1*a01xIGGpNL9SCQUSZIRCyg.jpeg",
      "width": 4032,
      "height": 3024,
      "bytes": 967361,
      "query": "site:posh.vip blog",
      "query_suffix": "site:posh.vip blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/3ef7bf2f8d.webp",
      "alt": "Death By Disco: A Halloween Pop-Up at Timeout Market with Solstice Presents  | Thank You For Dancing | Sat, Nov 1, 2025 | Time Out Market Chicago",
      "source_url": "https://posh.vip/e/death-by-disco-a-halloween-popup-2025-11-8-8-0",
      "image_url": "https://posh.vip/cdn-cgi/image/width=3840,quality=75,fit=scale-down,format=auto/https://posh-images-originals-production.s3.amazonaws.com/68a5fc192cee2aa3148096bd",
      "width": 3840,
      "height": 5760,
      "bytes": 4111663,
      "query": "site:posh.vip",
      "query_suffix": "site:posh.vip"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/posh/3d1ec4d209.webp",
      "alt": "Cracking The Lens: An Exclusive Q+A With Relly, NYC's Up-and-Coming Event  Photographer",
      "source_url": "https://hosted.posh.vip/blog-posts/cracking-the-lens-an-exclusive-q-a-with-relly-nycs-up-and-coming-event-photographer",
      "image_url": "https://cdn.prod.website-files.com/641c7c32007e2e12b6f1a4ad/64f8d57cd5e21d3daa0ff0cc_Screenshot%202023-08-29%20at%2010.43.43%20AM.png",
      "width": 483,
      "height": 544,
      "bytes": 528253,
      "query": "site:posh.vip blog",
      "query_suffix": "site:posh.vip blog"
    }
  ],
  "font_resources": [
    {
      "family": "Neue Haas",
      "google_fonts_url": "https://fonts.google.com/specimen/Neue+Haas"
    },
    {
      "family": "Neue Haas",
      "google_fonts_url": "https://fonts.google.com/specimen/Neue+Haas"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Neue+Haas&family=Neue+Haas&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/posh",
  "agent_instructions": "You are designing or implementing in Posh's brand identity.\n\n# Brand profile\n- Company: Posh\n- Source: https://posh.vip/\n- Color scheme: light\n\n# Colors\n- primary: #3898EC\n- secondary: #FFFF00\n- accent: #0082F3\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0082F3\n\n# Typography\n- primary: Neue Haas — https://fonts.google.com/specimen/Neue+Haas\n- heading: Neue Haas — https://fonts.google.com/specimen/Neue+Haas\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Neue+Haas&family=Neue+Haas&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=56px, shadow=none\n- buttonSecondary: background=#F5F5F5, textColor=#000000, borderRadius=56px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: event organizers and attendees\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/posh.json",
  "page_markdown": "# Posh Brand Identity\n\nA complete profile of **Posh**'s visual system — colors, typography, components, and personality — extracted from https://posh.vip/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/posh\n- Machine-readable JSON: https://characterquilt.com/branding/posh.json\n- Per-page llms.txt: https://characterquilt.com/branding/posh/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3898EC |\n| Accent | #0082F3 |\n| Body Font | Neue Haas |\n| Heading Font | Neue Haas |\n\n## Color Palette\n\n- primary: #3898EC\n- secondary: #FFFF00\n- accent: #0082F3\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0082F3\n\n## Typography\n\n- primary: Neue Haas — https://fonts.google.com/specimen/Neue+Haas\n- heading: Neue Haas — https://fonts.google.com/specimen/Neue+Haas\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/698e400c32d7f7b7ee7cff4a_logo%20black.svg\n- Favicon: https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/69b482c853dc669fc09198ff_favicon.png\n- Social card (og:image): https://posh-b2.s3.us-east-2.amazonaws.com/092724_Posh_Metal_3D_Logo_1920x1080-ezgif.com-crop.gif\n\n## UI Components\n\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=56px, shadow=none\n- buttonSecondary: background=#F5F5F5, textColor=#000000, borderRadius=56px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: event organizers and attendees\n\n## Posh Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Cybertruck Rodeo - Worlds Largest Cybertruck Meet Up | Tesla Owners Club of  Austin | Sun, Jun 2, 2024 | DOMO Dove Nest Motorsports Club**\n  - Image: https://posh-images-originals-production.s3.amazonaws.com/664197e56beb18559fa885b5\n  - Source: https://posh.vip/e/cybertruck-rodeo-the-worlds-biggest-cybertruck-meet\n- **Who is David Davidov?. Introducing David, an extremely… | by Owen Colwell |  Posh**\n  - Image: https://miro.medium.com/v2/resize:fit:1200/1*-bHDGJgOLhSbh3NGwOzJKA.jpeg\n  - Source: https://blog.posh.vip/who-is-posh-bc550fd95621\n- **The Brave New Earth | Official Art Basel Event | PARTNYC | Tue, Dec 2, 2025  | The Ritz-Carlton, South Beach**\n  - Image: https://posh-images-originals-production.s3.amazonaws.com/6926e72760b04610738160cc\n  - Source: https://posh.vip/e/the-brave-new-earth-ritzcarlton-south-beachofficial-art-basel-2025\n- **Who is Ethan Harsh?. Introducing Ethan, a talented Software… | by Owen  Colwell | Posh**\n  - Image: https://miro.medium.com/1*a01xIGGpNL9SCQUSZIRCyg.jpeg\n  - Source: https://blog.posh.vip/who-is-ethan-harsh-1f47a86d38a4\n- **Death By Disco: A Halloween Pop-Up at Timeout Market with Solstice Presents  | Thank You For Dancing | Sat, Nov 1, 2025 | Time Out Market Chicago**\n  - Image: https://posh.vip/cdn-cgi/image/width=3840,quality=75,fit=scale-down,format=auto/https://posh-images-originals-production.s3.amazonaws.com/68a5fc192cee2aa3148096bd\n  - Source: https://posh.vip/e/death-by-disco-a-halloween-popup-2025-11-8-8-0\n- **Cracking The Lens: An Exclusive Q+A With Relly, NYC's Up-and-Coming Event  Photographer**\n  - Image: https://cdn.prod.website-files.com/641c7c32007e2e12b6f1a4ad/64f8d57cd5e21d3daa0ff0cc_Screenshot%202023-08-29%20at%2010.43.43%20AM.png\n  - Source: https://hosted.posh.vip/blog-posts/cracking-the-lens-an-exclusive-q-a-with-relly-nycs-up-and-coming-event-photographer\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Neue Haas\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3898EC\",\n    \"secondary\": \"#FFFF00\",\n    \"accent\": \"#0082F3\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#0082F3\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Neue Haas\",\n      \"heading\": \"Neue Haas\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Neue Haas\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Neue Haas\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Neue Haas\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"128px\",\n      \"h2\": \"40px\",\n      \"body\": \"21px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"56px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"56px\",\n        \"topRight\": \"56px\",\n        \"bottomRight\": \"56px\",\n        \"bottomLeft\": \"56px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F5F5F5\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"56px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"56px\",\n        \"topRight\": \"56px\",\n        \"bottomRight\": \"56px\",\n        \"bottomLeft\": \"56px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/698e400c32d7f7b7ee7cff4a_logo%20black.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6979568d54b5ed70e010e8dc/69b482c853dc669fc09198ff_favicon.png\",\n    \"ogImage\": \"https://posh-b2.s3.us-east-2.amazonaws.com/092724_Posh_Metal_3D_Logo_1920x1080-ezgif.com-crop.gif\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Posh'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Posh for Organizers\",\n      \"reasoning\": \"Button #2 has a dark background with the text 'Posh for Organizers', indicating a strong call-to-action for a specific user group. It uses the class 'primary-button', suggesting it's intended as a primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 5,\n      \"text\": \"View organizer\",\n      \"reasoning\": \"Button #5 has a light background and serves as a secondary action with the text 'View organizer'. It is distinct from the primary button's color group and uses the class 'secondary-button'.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"event organizers and attendees\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Posh'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}