{ "name": "Positive", "slug": "positive", "domain": "https://www.positive.co", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "SF Mono", "role": "monospace" }, { "family": "Fira Code", "role": "monospace" } ], "colors": { "primary": "#00263E", "secondary": "#E53E3E", "accent": "#00263E", "background": "#F7F2EA", "textPrimary": "#2D2A26", "link": "#9B9389" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ], "body": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ] }, "fontSizes": { "h1": "69px", "h2": "69px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#00263E", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F7F2EA", "textColor": "#2D2A26", "borderColor": "#E5DFD4", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://www.positive.co/_next/image?url=%2Flogo-dark.png&w=256&q=75&dpl=dpl_Agx2Yak8uwunf7DGkRDENoosQ96a", "favicon": "data:image/svg+xml,%F0%9F%A5%97", "ogImage": null, "logoHref": "/", "logoAlt": "Positive Food Co" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Positive Food Co.' with a source URL indicating it's the main logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Get started", "reasoning": "Button #2 has a vibrant background color (#00263E) which aligns with the brand's primary color and features action-oriented text 'Get started', making it the primary CTA." }, "secondary": { "index": 1, "text": "Contact Sales", "reasoning": "Button #1 has a different background color (#F7F2EA) and serves as a secondary action with the text 'Contact Sales'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "health-conscious consumers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Positive Food Co.' with a source URL indicating it's the main logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/3fa2ca7207.webp", "alt": "Positive Food Co.", "source_url": "https://www.positive.co/", "image_url": "https://www.positive.co/img/hero-shelf-dark.png", "width": 1024, "height": 1024, "bytes": 2096464, "query": "site:positive.co", "query_suffix": "site:positive.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/69ed013e4b.webp", "alt": "Positive Food Co.", "source_url": "https://www.positive.co/", "image_url": "https://www.positive.co/img/hero-shelf.png", "width": 1024, "height": 1024, "bytes": 2482096, "query": "site:positive.co", "query_suffix": "site:positive.co" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/133ed88ada.webp", "alt": "16 Section A: Positive Ads ideas | real beauty campaign, dove real beauty, body image", "source_url": "https://www.pinterest.com/ubjuniorenglish/section-a-positive-ads/", "image_url": "https://i.pinimg.com/474x/7e/b8/8a/7eb88af44a7326b69e0c95d2f1f59ef6.jpg", "width": 396, "height": 512, "bytes": 36685, "query": "\"Positive\" ad", "query_suffix": "\"Positive\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/e3c9853cce.webp", "alt": "23 Positive Report Card Comments - Learn Grow Blossom", "source_url": "https://learngrowblossom.co/positive-report-card-comments/", "image_url": "https://learngrowblossom.co/wp-content/uploads/2024/06/positive-report-card-comments-1.png", "width": 1000, "height": 1500, "bytes": 69635, "query": "\"Positive\" report", "query_suffix": "\"Positive\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/fa1a842967.webp", "alt": "Body positive landing page template | Free PSD", "source_url": "https://www.freepik.com/free-psd/body-positive-landing-page-template_14491231.htm", "image_url": "https://img.freepik.com/free-psd/body-positive-landing-page-template_23-2148974256.jpg", "width": 626, "height": 352, "bytes": 30748, "query": "\"Positive\" landing page", "query_suffix": "\"Positive\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/positive/c50d876b25.webp", "alt": "16 Section A: Positive Ads ideas | real beauty campaign, dove real beauty, body image", "source_url": "https://www.pinterest.com/ubjuniorenglish/section-a-positive-ads/", "image_url": "https://i.pinimg.com/originals/b4/c0/ee/b4c0eeccdde9ab27146e2b7fd4219863.jpg", "width": 900, "height": 465, "bytes": 50197, "query": "\"Positive\" ad", "query_suffix": "\"Positive\" ad" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/positive", "agent_instructions": "You are designing or implementing in Positive's brand identity.\n\n# Brand profile\n- Company: Positive\n- Source: https://www.positive.co\n- Color scheme: light\n\n# Colors\n- primary: #00263E\n- secondary: #E53E3E\n- accent: #00263E\n- background: #F7F2EA\n- textPrimary: #2D2A26\n- link: #9B9389\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#00263E, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F7F2EA, textColor=#2D2A26, borderColor=#E5DFD4, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: health-conscious consumers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/positive.json", "page_markdown": "# Positive Brand Identity\n\nA complete profile of **Positive**'s visual system — colors, typography, components, and personality — extracted from https://www.positive.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/positive\n- Machine-readable JSON: https://characterquilt.com/branding/positive.json\n- Per-page llms.txt: https://characterquilt.com/branding/positive/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #00263E |\n| Accent | #00263E |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #00263E\n- secondary: #E53E3E\n- accent: #00263E\n- background: #F7F2EA\n- textPrimary: #2D2A26\n- link: #9B9389\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://www.positive.co/_next/image?url=%2Flogo-dark.png&w=256&q=75&dpl=dpl_Agx2Yak8uwunf7DGkRDENoosQ96a\n- Favicon: data:image/svg+xml,%F0%9F%A5%97\n\n## UI Components\n\n- buttonPrimary: background=#00263E, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F7F2EA, textColor=#2D2A26, borderColor=#E5DFD4, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: health-conscious consumers\n\n## Positive Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Positive Food Co.**\n - Image: https://www.positive.co/img/hero-shelf-dark.png\n - Source: https://www.positive.co/\n- **Positive Food Co.**\n - Image: https://www.positive.co/img/hero-shelf.png\n - Source: https://www.positive.co/\n- **16 Section A: Positive Ads ideas | real beauty campaign, dove real beauty, body image**\n - Image: https://i.pinimg.com/474x/7e/b8/8a/7eb88af44a7326b69e0c95d2f1f59ef6.jpg\n - Source: https://www.pinterest.com/ubjuniorenglish/section-a-positive-ads/\n- **23 Positive Report Card Comments - Learn Grow Blossom**\n - Image: https://learngrowblossom.co/wp-content/uploads/2024/06/positive-report-card-comments-1.png\n - Source: https://learngrowblossom.co/positive-report-card-comments/\n- **Body positive landing page template | Free PSD**\n - Image: https://img.freepik.com/free-psd/body-positive-landing-page-template_23-2148974256.jpg\n - Source: https://www.freepik.com/free-psd/body-positive-landing-page-template_14491231.htm\n- **16 Section A: Positive Ads ideas | real beauty campaign, dove real beauty, body image**\n - Image: https://i.pinimg.com/originals/b4/c0/ee/b4c0eeccdde9ab27146e2b7fd4219863.jpg\n - Source: https://www.pinterest.com/ubjuniorenglish/section-a-positive-ads/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"SF Mono\",\n \"role\": \"monospace\"\n },\n {\n \"family\": \"Fira Code\",\n \"role\": \"monospace\"\n }\n ],\n \"colors\": {\n \"primary\": \"#00263E\",\n \"secondary\": \"#E53E3E\",\n \"accent\": \"#00263E\",\n \"background\": \"#F7F2EA\",\n \"textPrimary\": \"#2D2A26\",\n \"link\": \"#9B9389\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"69px\",\n \"h2\": \"69px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#00263E\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F7F2EA\",\n \"textColor\": \"#2D2A26\",\n \"borderColor\": \"#E5DFD4\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.positive.co/_next/image?url=%2Flogo-dark.png&w=256&q=75&dpl=dpl_Agx2Yak8uwunf7DGkRDENoosQ96a\",\n \"favicon\": \"data:image/svg+xml,%F0%9F%A5%97\",\n \"ogImage\": null,\n \"logoHref\": \"/\",\n \"logoAlt\": \"Positive Food Co\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Positive Food Co.' with a source URL indicating it's the main logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Get started\",\n \"reasoning\": \"Button #2 has a vibrant background color (#00263E) which aligns with the brand's primary color and features action-oriented text 'Get started', making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Contact Sales\",\n \"reasoning\": \"Button #1 has a different background color (#F7F2EA) and serves as a secondary action with the text 'Contact Sales'.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"health-conscious consumers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Positive Food Co.' with a source URL indicating it's the main logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }