# Positron Brand Identity

A complete profile of **Positron**'s visual system — colors, typography, components, and personality — extracted from https://www.positron.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/positron
- Machine-readable JSON: https://characterquilt.com/branding/positron.json
- Per-page llms.txt: https://characterquilt.com/branding/positron/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A363B |
| Accent | #050E15 |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #1A363B
- secondary: #E6F8F8
- accent: #050E15
- background: #050E15
- textPrimary: #050E15
- link: #050E15

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://www.positron.ai/assets/logo.svg
- Favicon: https://www.positron.ai/favicon.ico
- Social card (og:image): https://www.positron.ai/opengraph-image-pwu6ef.png?dc038bfad54e9e0b

## UI Components

- buttonPrimary: background=#050E15, textColor=#FBFEFE, borderColor=#2A3B40, borderRadius=4px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#2A3B40, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Positron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Positron | Testflight**
  - Image: https://www.positron.ai/assets/testflight/hero/background-hover.png
  - Source: https://www.positron.ai/testflight
- **Positron | Vision**
  - Image: https://www.positron.ai/_next/image?url=%2Fassets%2Fvision%2Fpositronic-brain.png&w=3840&q=75
  - Source: https://www.positron.ai/vision
- **Positron | Titan**
  - Image: https://www.positron.ai/_next/image?url=%2Fassets%2Fatlas%2Frenders%2Frender-1-upscale-text-shapes-2x.png&w=3840&q=75
  - Source: https://www.positron.ai/titan
- **Positron | Asimov**
  - Image: https://www.positron.ai/assets/asimov/AsimovBoard.png
  - Source: https://www.positron.ai/asimov
- **Positron | Generative AI Acceleration**
  - Image: https://www.positron.ai/_next/image?url=%2Fassets%2Fatlas%2Fatlas_glow.png&w=1920&q=75
  - Source: https://www.positron.ai/
- **Positron | Generative AI Acceleration**
  - Image: https://www.positron.ai/opengraph-image-pwu6ef.png?dc038bfad54e9e0b
  - Source: https://www.positron.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1A363B",
    "secondary": "#E6F8F8",
    "accent": "#050E15",
    "background": "#050E15",
    "textPrimary": "#050E15",
    "link": "#050E15"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ],
      "body": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ],
      "paragraph": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "28px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#050E15",
      "textColor": "#FBFEFE",
      "borderColor": "#2A3B40",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#2A3B40",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.positron.ai/assets/logo.svg",
    "favicon": "https://www.positron.ai/favicon.ico",
    "ogImage": "https://www.positron.ai/opengraph-image-pwu6ef.png?dc038bfad54e9e0b",
    "logoHref": "/",
    "logoAlt": "Positron"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Positron'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "CONTACT US",
      "reasoning": "Button #0 ('CONTACT US') has a distinct dark background color (#050E15) and is likely a primary call-to-action due to its placement and visibility."
    },
    "secondary": {
      "index": 1,
      "text": "BROWSE FILES",
      "reasoning": "Button #1 ('BROWSE FILES') has a transparent background, making it a suitable secondary button with a less prominent appearance."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Positron'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```