# Post.fm Brand Identity

A complete profile of **Post.fm**'s visual system — colors, typography, components, and personality — extracted from http://post.fm. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/post-fm
- Machine-readable JSON: https://characterquilt.com/branding/post-fm.json
- Per-page llms.txt: https://characterquilt.com/branding/post-fm/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFC0CB |
| Accent | #3498DB |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #FFC0CB
- secondary: #FF0000
- accent: #3498DB
- background: #FAFAFA
- textPrimary: #3498DB
- link: #3498DB

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Favicon: https://introvert.com/favicon.ico

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Post.fm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FM Transitions from Cost Center to Value Driver | Tracey Tippins posted on  the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5610AQGhcHFWrtF7Zg/image-shrink_800/B56Z2HJpscHgAo-/0/1776088947750?e=2147483647&v=beta&t=-dD3JSZVpj-rbpKYGfRE4c-cK9ODYKl4PfJmt5_1H2M
  - Source: https://www.linkedin.com/posts/tracey-tippins-53492a79_clear-concise-post-fm-from-cost-center-to-activity-7450513267489292289-9XEV
- **How To Make A Multilingual WordPress Site With Noor or Okab and WPML**
  - Image: https://pixeldima.com/wp-content/uploads/2019/05/post-fm.jpg
  - Source: https://pixeldima.com/how-to-make-a-multilingual-wordpress-site-with-noor-or-okab-and-wpml/
- **Increasing Melanoma—Too Many Skin Cell Damages or Too Few Repairs?**
  - Image: https://www.mdpi.com/cancers/cancers-05-00184/article_deploy/html/images/cancers-05-00184-g008-1024.png
  - Source: https://www.mdpi.com/2072-6694/5/1/184
- **Post FM Sessions by Steve Overland (Bootleg): Reviews, Ratings, Credits,  Song list - Rate Your Music**
  - Image: https://e.snmc.io/i/1200/s/55a9eb7569283a092f79f72b846d474c/5661173
  - Source: https://rateyourmusic.com/release/unauth/steve-overland/post-fm-sessions.p/
- **1 FM Radio Advertising: The Power That Speaks Directly**
  - Image: https://acmeadvertiser.com/wp-content/uploads/2026/01/Radio-Braand-Advertising-in-Dubai-with-Acme-Advertising-Co-.png
  - Source: https://acmeadvertiser.com/fm-radio-advertising/
- **FM 13: Simple Column Charts – FileMakerHacks**
  - Image: https://i0.wp.com/filemakerhacks.com/wp-content/uploads/2014/02/2-26-2014-8-31-27-am.png
  - Source: https://filemakerhacks.com/2014/02/27/fm-13-simple-column-charts/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sans-serif",
      "count": 4
    },
    {
      "family": "Poppins",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#FFC0CB",
    "secondary": "#FF0000",
    "accent": "#3498DB",
    "background": "#FAFAFA",
    "textPrimary": "#3498DB",
    "link": "#3498DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://introvert.com/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```