# Postal Brand Identity A complete profile of **Postal**'s visual system — colors, typography, components, and personality — extracted from https://usepostal.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/postal - Machine-readable JSON: https://characterquilt.com/branding/postal.json - Per-page llms.txt: https://characterquilt.com/branding/postal/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6320EE | | Accent | #6320EE | | Body Font | Geist | | Heading Font | Artusi | ## Color Palette - primary: #6320EE - secondary: #4F1ABE - accent: #6320EE - background: #FAFAFF - textPrimary: #1D1E1F - link: #ECEBFF ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Artusi — https://fonts.google.com/specimen/Artusi ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/68b848a03f7ef905bc240fe3/68b848a03f7ef905bc24104b_favicon.jpg ## UI Components - buttonPrimary: background=#6320EE, textColor=#FAFAFF, borderColor=#6320EE, borderRadius=1920px, shadow=none - buttonSecondary: background=#FAFAFF, textColor=#1D1E1F, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals seeking virtual mailbox solutions ## Postal Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Postal | The Smarter Virtual Mailbox & Business Address** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240fe3/68cd455a60f5dada5e9f831e_sign_up_screen.png - Source: https://www.usepostal.com/ - **About Us | Postal** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240ff8/68d303caf80fced2973e08ad_sva_logo_fixed.png - Source: https://www.usepostal.com/about - **Postal Blog** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240ff8/69e83a0393e50106207d72a5_stripe-atlas-vs-firstbase.jpg - Source: https://www.usepostal.com/blog - **About Us | Postal** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240ff8/68cd4966027f56988f141816_yc_logo_2.webp - Source: https://www.usepostal.com/about - **The 7 Best Virtual Mailbox Services In 2026** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240ff8/69e83da0dbb97b148da1b0b9_stripe-atlas-vs-doola.jpg - Source: https://www.usepostal.com/blog/best-virtual-mailbox - **Virtual Address Benefits: 7 Reasons to Consider Using One** - Image: https://cdn.prod.website-files.com/68b848a03f7ef905bc240ff8/69d3818fcac642eb9e33cb58_69c2036fe1c355a68bba69a9_massachusetts-annual-report-filing.jpeg - Source: https://www.usepostal.com/blog/virtual-address-benefits ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "body" }, { "family": "Artusi", "role": "heading" } ], "colors": { "primary": "#6320EE", "secondary": "#4F1ABE", "accent": "#6320EE", "background": "#FAFAFF", "textPrimary": "#1D1E1F", "link": "#ECEBFF" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Artusi" }, "fontStacks": { "heading": [ "Geist", "Arial", "sans-serif" ], "body": [ "Geist", "Arial", "sans-serif" ], "paragraph": [ "Geist", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "18px", "h2": "64px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#6320EE", "textColor": "#FAFAFF", "borderColor": "#6320EE", "borderRadius": "1920px", "borderRadiusCorners": { "topLeft": "1920px", "topRight": "1920px", "bottomRight": "1920px", "bottomLeft": "1920px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FAFAFF", "textColor": "#1D1E1F", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/68b848a03f7ef905bc240fe3/68b848a03f7ef905bc24104b_favicon.jpg", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 16, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand 'Postal'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Try free for 6 monthsTry free for 6 monthsTry free for 6 months\n.button_main_wrap:hover .button_main", "reasoning": "Button #6 with text 'Try free for 6 months' uses the brand's vibrant color #6320EE, making it the most prominent CTA." }, "secondary": { "index": 4, "text": "Sign inSign inSign in\n.button_main_wrap:hover .button_main_bg {\n opacity: 0;\n}\nGet startedGet start", "reasoning": "Button #2 'Sign in' has a different background color #FAFAFF, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking virtual mailbox solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand 'Postal'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```