{ "name": "Postman", "slug": "postman", "domain": "https://postman.com", "sources": [ "forbes_cloud_100" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Oxygen", "role": "body" }, { "family": "Ubuntu", "role": "body" } ], "colors": { "primary": "#E0531F", "secondary": "#140B1E", "accent": "#E0531F", "background": "#FFFFFF", "textPrimary": "#212121", "link": "#0265D2" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Segoe UI" }, "fontStacks": { "heading": [ "degular", "degular Fallback", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica", "Arial", "sans-serif" ], "body": [ "system-ui", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "paragraph": [ "ibmPlexMono", "ibmPlexMono Fallback", "monospace" ] }, "fontSizes": { "h1": "55px", "h2": "55px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#E0531F", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": "https://voyager.postman.com/logo/postman-logo-icon-orange.svg", "favicon": "https://www.postman.com/_mk-www-next/favicon.ico", "ogImage": "https://voyager.postman.com/social-preview/postman-v12-social-preview-homepage.jpg", "logoHref": "https://www.postman.com/", "logoAlt": "Postman" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try the New Postman", "reasoning": "The button 'Try the New Postman' uses the vibrant brand color #E0531F, which is a strong indicator of a primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/707f6c8110.webp", "alt": "Public Workspaces: Why We Created Them and What You Can Do with Them | Postman Blog", "source_url": "https://blog.postman.com/public-workspaces-why-we-created-them-what-you-can-do/", "image_url": "https://blog.postman.com/wp-content/uploads/2020/12/Public-Workspace.png", "width": 4096, "height": 3485, "bytes": 963752, "query": "site:postman.com", "query_suffix": "site:postman.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/bd09512b0d.webp", "alt": "Guest Star on the Postman Blog: Apply Now | Postman Blog", "source_url": "https://blog.postman.com/guest-star-on-the-postman-blog/", "image_url": "https://blog.postman.com/wp-content/uploads/2020/08/Screen-Shot-2020-08-04-at-12.56.30-PM-1200x1198.png", "width": 1200, "height": 1198, "bytes": 887957, "query": "site:postman.com blog", "query_suffix": "site:postman.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/06afb62c35.webp", "alt": "POST/CON 25 Conference | Postman API Platform", "source_url": "https://www.postman.com/postcon/2025/", "image_url": "https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-4.jpg", "width": 4000, "height": 2667, "bytes": 4374986, "query": "site:postman.com", "query_suffix": "site:postman.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/66d119d434.webp", "alt": "Postman Customer Trust Portal", "source_url": "https://security.postman.com/", "image_url": "https://cdn.safebase.io/public/9130a3a894777853249f14970de3b343080cf9b8/images/certifications/a-lign/hipaa.png", "width": 3746, "height": 4824, "bytes": 521505, "query": "site:postman.com", "query_suffix": "site:postman.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/b2cd275d9b.webp", "alt": "POST/CON 25 Conference | Postman API Platform", "source_url": "https://www.postman.com/postcon/2025/", "image_url": "https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-6.jpg", "width": 4000, "height": 2668, "bytes": 2853417, "query": "site:postman.com", "query_suffix": "site:postman.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/postman/10a29d7fea.webp", "alt": "POST/CON 25 Conference | Postman API Platform", "source_url": "https://www.postman.com/postcon/2025/", "image_url": "https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-2.jpg", "width": 4000, "height": 2667, "bytes": 4191182, "query": "site:postman.com", "query_suffix": "site:postman.com" } ], "font_resources": [ { "family": "Segoe UI", "google_fonts_url": "https://fonts.google.com/specimen/Segoe+UI" }, { "family": "Segoe UI", "google_fonts_url": "https://fonts.google.com/specimen/Segoe+UI" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Segoe+UI&family=Segoe+UI&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/postman", "agent_instructions": "You are designing or implementing in Postman's brand identity.\n\n# Brand profile\n- Company: Postman\n- Source: https://postman.com\n- Color scheme: light\n\n# Colors\n- primary: #E0531F\n- secondary: #140B1E\n- accent: #E0531F\n- background: #FFFFFF\n- textPrimary: #212121\n- link: #0265D2\n\n# Typography\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#E0531F, textColor=#FFFFFF, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: developers and tech professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/postman.json", "page_markdown": "# Postman Brand Identity\n\nA complete profile of **Postman**'s visual system — colors, typography, components, and personality — extracted from https://postman.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/postman\n- Machine-readable JSON: https://characterquilt.com/branding/postman.json\n- Per-page llms.txt: https://characterquilt.com/branding/postman/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #E0531F |\n| Accent | #E0531F |\n| Body Font | Segoe UI |\n| Heading Font | Segoe UI |\n\n## Color Palette\n\n- primary: #E0531F\n- secondary: #140B1E\n- accent: #E0531F\n- background: #FFFFFF\n- textPrimary: #212121\n- link: #0265D2\n\n## Typography\n\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n\n## Visual Assets\n\n- Logo: https://voyager.postman.com/logo/postman-logo-icon-orange.svg\n- Favicon: https://www.postman.com/_mk-www-next/favicon.ico\n- Social card (og:image): https://voyager.postman.com/social-preview/postman-v12-social-preview-homepage.jpg\n\n## UI Components\n\n- buttonPrimary: background=#E0531F, textColor=#FFFFFF, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: developers and tech professionals\n\n## Postman Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Public Workspaces: Why We Created Them and What You Can Do with Them | Postman Blog**\n - Image: https://blog.postman.com/wp-content/uploads/2020/12/Public-Workspace.png\n - Source: https://blog.postman.com/public-workspaces-why-we-created-them-what-you-can-do/\n- **Guest Star on the Postman Blog: Apply Now | Postman Blog**\n - Image: https://blog.postman.com/wp-content/uploads/2020/08/Screen-Shot-2020-08-04-at-12.56.30-PM-1200x1198.png\n - Source: https://blog.postman.com/guest-star-on-the-postman-blog/\n- **POST/CON 25 Conference | Postman API Platform**\n - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-4.jpg\n - Source: https://www.postman.com/postcon/2025/\n- **Postman Customer Trust Portal**\n - Image: https://cdn.safebase.io/public/9130a3a894777853249f14970de3b343080cf9b8/images/certifications/a-lign/hipaa.png\n - Source: https://security.postman.com/\n- **POST/CON 25 Conference | Postman API Platform**\n - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-6.jpg\n - Source: https://www.postman.com/postcon/2025/\n- **POST/CON 25 Conference | Postman API Platform**\n - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-2.jpg\n - Source: https://www.postman.com/postcon/2025/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Segoe UI\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Oxygen\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Ubuntu\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#E0531F\",\n \"secondary\": \"#140B1E\",\n \"accent\": \"#E0531F\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#212121\",\n \"link\": \"#0265D2\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Segoe UI\",\n \"heading\": \"Segoe UI\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"degular\",\n \"degular Fallback\",\n \"system-ui\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"Oxygen\",\n \"Ubuntu\",\n \"Cantarell\",\n \"Fira Sans\",\n \"Droid Sans\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"system-ui\",\n \"Segoe UI\",\n \"Roboto\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\",\n \"Apple Color Emoji\"\n ],\n \"paragraph\": [\n \"ibmPlexMono\",\n \"ibmPlexMono Fallback\",\n \"monospace\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"55px\",\n \"h2\": \"55px\",\n \"body\": \"12px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"5px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#E0531F\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": \"5px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://voyager.postman.com/logo/postman-logo-icon-orange.svg\",\n \"favicon\": \"https://www.postman.com/_mk-www-next/favicon.ico\",\n \"ogImage\": \"https://voyager.postman.com/social-preview/postman-v12-social-preview-homepage.jpg\",\n \"logoHref\": \"https://www.postman.com/\",\n \"logoAlt\": \"Postman\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Try the New Postman\",\n \"reasoning\": \"The button 'Try the New Postman' uses the vibrant brand color #E0531F, which is a strong indicator of a primary call-to-action.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"There is only one button detected, so no secondary button is available.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"developers and tech professionals\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.95,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }