# Postman Brand Identity

A complete profile of **Postman**'s visual system — colors, typography, components, and personality — extracted from https://postman.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/postman
- Machine-readable JSON: https://characterquilt.com/branding/postman.json
- Per-page llms.txt: https://characterquilt.com/branding/postman/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E0531F |
| Accent | #E0531F |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #E0531F
- secondary: #140B1E
- accent: #E0531F
- background: #FFFFFF
- textPrimary: #212121
- link: #0265D2

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://voyager.postman.com/logo/postman-logo-icon-orange.svg
- Favicon: https://www.postman.com/_mk-www-next/favicon.ico
- Social card (og:image): https://voyager.postman.com/social-preview/postman-v12-social-preview-homepage.jpg

## UI Components

- buttonPrimary: background=#E0531F, textColor=#FFFFFF, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

## Postman Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Public Workspaces: Why We Created Them and What You Can Do with Them |  Postman Blog**
  - Image: https://blog.postman.com/wp-content/uploads/2020/12/Public-Workspace.png
  - Source: https://blog.postman.com/public-workspaces-why-we-created-them-what-you-can-do/
- **Guest Star on the Postman Blog: Apply Now | Postman Blog**
  - Image: https://blog.postman.com/wp-content/uploads/2020/08/Screen-Shot-2020-08-04-at-12.56.30-PM-1200x1198.png
  - Source: https://blog.postman.com/guest-star-on-the-postman-blog/
- **POST/CON 25 Conference | Postman API Platform**
  - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-4.jpg
  - Source: https://www.postman.com/postcon/2025/
- **Postman Customer Trust Portal**
  - Image: https://cdn.safebase.io/public/9130a3a894777853249f14970de3b343080cf9b8/images/certifications/a-lign/hipaa.png
  - Source: https://security.postman.com/
- **POST/CON 25 Conference | Postman API Platform**
  - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-6.jpg
  - Source: https://www.postman.com/postcon/2025/
- **POST/CON 25 Conference | Postman API Platform**
  - Image: https://voyager.postman.com/post-con/2025/postman-postcon25-postevent-marquee-2.jpg
  - Source: https://www.postman.com/postcon/2025/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E0531F",
    "secondary": "#140B1E",
    "accent": "#E0531F",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#0265D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "degular",
        "degular Fallback",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "ibmPlexMono",
        "ibmPlexMono Fallback",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "55px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E0531F",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://voyager.postman.com/logo/postman-logo-icon-orange.svg",
    "favicon": "https://www.postman.com/_mk-www-next/favicon.ico",
    "ogImage": "https://voyager.postman.com/social-preview/postman-v12-social-preview-homepage.jpg",
    "logoHref": "https://www.postman.com/",
    "logoAlt": "Postman"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try the New Postman",
      "reasoning": "The button 'Try the New Postman' uses the vibrant brand color #E0531F, which is a strong indicator of a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Postman', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```