# Power Brand Identity

A complete profile of **Power**'s visual system — colors, typography, components, and personality — extracted from https://www.withpower.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/power
- Machine-readable JSON: https://characterquilt.com/branding/power.json
- Per-page llms.txt: https://characterquilt.com/branding/power/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #000000 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #111827
- secondary: #7747FF
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #4B5563

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20height%3D%2225%22%20viewBox%3D%220%200%20107%2028%22%20width%3D%2296%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.699951%200H11.036C11.818%200%2012.498%200.0453338%2013.076%200.136001C14.504%200.351333%2015.6883%200.827334%2016.629%201.564C17.5696%202.28933%2018.2666%203.20733%2018.72%204.318C19.1733%205.42867%2019.4%206.68667%2019.4%208.092C19.4%209.49733%2019.1676%2010.7553%2018.7029%2011.866C18.2496%2012.9767%2017.5526%2013.9003%2016.612%2014.637C15.6713%2015.3623%2014.4926%2015.8327%2013.076%2016.048C12.498%2016.1387%2011.818%2016.184%2011.036%2016.184H5.32395V24.48H0.699951V0ZM10.832%2011.866C11.478%2011.866%2011.9993%2011.8093%2012.396%2011.696C12.974%2011.5373%2013.4386%2011.2653%2013.79%2010.88C14.1413%2010.4833%2014.385%2010.047%2014.521%209.571C14.6683%209.08367%2014.742%208.59067%2014.742%208.092C14.742%207.59333%2014.6683%207.106%2014.521%206.63C14.385%206.14267%2014.1413%205.70633%2013.79%205.321C13.4386%204.92433%2012.974%204.64667%2012.396%204.488C11.9993%204.37467%2011.478%204.318%2010.832%204.318H5.32395V11.866H10.832Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.3832%2024.99C27.5585%2024.99%2025.9435%2024.582%2024.5382%2023.766C23.1329%2022.9387%2022.0392%2021.794%2021.2572%2020.332C20.4865%2018.8587%2020.1012%2017.1813%2020.1012%2015.3C20.1012%2013.4073%2020.4922%2011.73%2021.2742%2010.268C22.0675%208.79467%2023.1669%207.65%2024.5722%206.834C25.9889%206.018%2027.5925%205.61%2029.3832%205.61C31.2079%205.61%2032.8229%206.02367%2034.2282%206.851C35.6449%207.667%2036.7442%208.81167%2037.5262%2010.285C38.3082%2011.7583%2038.6992%2013.43%2038.6992%2015.3C38.6992%2017.1813%2038.3025%2018.8587%2037.5092%2020.332C36.7272%2021.794%2035.6279%2022.9387%2034.2112%2023.766C32.8059%2024.582%2031.1965%2024.99%2029.3832%2024.99ZM29.3832%2020.672C30.3465%2020.672%2031.1569%2020.451%2031.8142%2020.009C32.4829%2019.5557%2032.9815%2018.9267%2033.3102%2018.122C33.6389%2017.306%2033.8032%2016.3653%2033.8032%2015.3C33.8032%2013.634%2033.4235%2012.325%2032.6642%2011.373C31.9049%2010.4097%2030.8112%209.928%2029.3832%209.928C28.3972%209.928%2027.5755%2010.149%2026.9182%2010.591C26.2722%2011.033%2025.7905%2011.6563%2025.4732%2012.461C25.1559%2013.2657%2024.9972%2014.212%2024.9972%2015.3C24.9972%2016.4107%2025.1615%2017.3683%2025.4902%2018.173C25.8302%2018.9777%2026.3232%2019.5953%2026.9692%2020.026C27.6265%2020.4567%2028.4312%2020.672%2029.3832%2020.672Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.7135%206.086L43.2355%206.12L46.5675%2017.068L49.9505%206.12H53.7925L57.1755%2017.068L60.5075%206.12H65.0295L59.4195%2024.48H55.8835L51.8715%2012.512L47.8595%2024.48H44.3235L38.7135%206.086Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.6149%2024.99C72.7562%2024.99%2071.1016%2024.5877%2069.6509%2023.783C68.2116%2022.9783%2067.0839%2021.8563%2066.2679%2020.417C65.4632%2018.9777%2065.0609%2017.3513%2065.0609%2015.538C65.0609%2013.566%2065.4519%2011.832%2066.2339%2010.336C67.0272%208.82867%2068.1266%207.667%2069.5319%206.851C70.9372%206.02367%2072.5409%205.61%2074.3429%205.61C76.2469%205.61%2077.8789%206.06333%2079.2389%206.97C80.5989%207.86533%2081.5962%209.146%2082.2309%2010.812C82.8769%2012.4667%2083.1092%2014.3933%2082.9279%2016.592H78.3549V14.892C78.3549%2013.634%2078.2246%2012.6253%2077.9639%2011.866C77.7032%2011.0953%2077.2952%2010.5287%2076.7399%2010.166C76.1846%209.80333%2075.4536%209.622%2074.5469%209.622C73.5042%209.622%2072.6429%209.83733%2071.9629%2010.268C71.2829%2010.6873%2070.7786%2011.3163%2070.4499%2012.155C70.1212%2012.9937%2069.9569%2014.042%2069.9569%2015.3C69.9569%2016.4447%2070.1212%2017.4193%2070.4499%2018.224C70.7786%2019.0173%2071.2716%2019.6237%2071.9289%2020.043C72.5862%2020.4623%2073.3909%2020.672%2074.3429%2020.672C75.2382%2020.672%2076.0089%2020.4737%2076.6549%2020.077C77.3122%2019.6803%2077.8109%2019.108%2078.1509%2018.36H82.9279C82.9279%2019.5%2082.1091%2021.3212%2080.8539%2022.542C80.0266%2023.3353%2079.0746%2023.9417%2077.9979%2024.361C76.9212%2024.7803%2075.7936%2024.99%2074.6149%2024.99ZM68.5289%2013.158H80.7009V16.592H68.5289V13.158Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M85.4064%206.12H90V10.608V8.279C90%208.279%2090%208.279%2090.0134%208.279C90.4214%207.75767%2090.9031%207.33267%2091.4584%207.004C91.8891%206.732%2092.3651%206.52233%2092.8864%206.375C93.4078%206.21633%2093.9461%206.12%2094.5014%206.086C95.0568%206.04067%2095.6178%206.052%2096.1844%206.12V10.812C94.7129%2010.9422%2093.584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- Favicon: https://imagedelivery.net/BywPZfhqd_-_A1zCYqpnww/feadecdf-e692-4d94-a19c-9ab8ac4ac700/public
- Social card (og:image): https://merian.withpower.com/api/og?text=Discover+cutting-edge+therapies+by+enrolling+in+clinical+trials.+Power+helps+patients+everywhere+take+control+of+their+care.

## UI Components

- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#E5E7EB, borderRadius=16px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking clinical trials

## Power Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/images/homepage/%E6%88%98%E7%95%A5%E7%9B%AE%E6%A0%87%E5%A4%A7%E5%9B%BE.png
  - Source: https://www.ithpower.com/
- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/images/homepage/%E5%85%88%E8%BF%9B%E9%A1%B9%E7%9B%AE%E7%AE%A1%E7%90%86.png
  - Source: https://www.ithpower.com/
- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/assets/perf-cover-272fb1c7bf12d10ff9958f4066cd8bac64504df0e68d6a8a81b9c036a603c9f1.png
  - Source: https://www.ithpower.com/
- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/images/features/%E5%9C%A8%E7%BA%BF%E6%B2%9F%E9%80%9A.png
  - Source: https://www.ithpower.com/
- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/images/features/%E9%A1%B9%E7%9B%AE%E7%AE%A1%E7%90%86.png
  - Source: https://www.ithpower.com/
- **智办事- 工作就是智办事**
  - Image: https://www.iai.work/images/features/%E7%9B%AE%E6%A0%87%E6%8B%86%E8%A7%A3.png
  - Source: https://www.ithpower.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#7747FF",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Manrope",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#E5E7EB",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
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