# PowerUs Brand Identity

A complete profile of **PowerUs**'s visual system — colors, typography, components, and personality — extracted from https://www.powerus.de. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/powerus
- Machine-readable JSON: https://characterquilt.com/branding/powerus.json
- Per-page llms.txt: https://characterquilt.com/branding/powerus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #252758 |
| Accent | #FF5727 |
| Body Font | Soehne |
| Heading Font | Soehne |

## Color Palette

- primary: #252758
- secondary: #283338
- accent: #FF5727
- background: #F6F1EE
- textPrimary: #222222
- link: #FF5727

## Typography

- primary: Soehne — https://fonts.google.com/specimen/Soehne
- heading: Soehne — https://fonts.google.com/specimen/Soehne

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66a8ddfc15934775d41cb9b9/66b0c2bcd2c7c88a83b16348_logo-white.svg
- Favicon: https://cdn.prod.website-files.com/664c47a73aab497ab6cd898b/664c48c24dc7dcce1ca3c4b8_powerus-blitz-favicon.png
- Social card (og:image): https://link.assetfile.io/4tE8pwOomydINy7HuZOeRj/Edit--01683.jpg

## UI Components

- buttonPrimary: background=#FF5727, textColor=#FFFFFF, borderColor=#FF5727, borderRadius=8px, shadow=rgb(255, 87, 39) 0px 0px 0px 3px
- buttonSecondary: background=#252758, textColor=#FFFFFF, borderColor=#252758, borderRadius=8px, shadow=rgb(37, 39, 88) 0px 0px 0px 3px

## Brand Personality

Tone: professional · Energy: medium · Audience: job seekers and employers in technical fields

## PowerUs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Elektriker/Elektroinstallateur (m/w/d) - Delmenhorst**
  - Image: https://powerus.s3.eu-central-1.amazonaws.com/images/f6e10342-46bf-4a13-a108-c82842c53c4d
  - Source: https://powerus.de/job/elektriker-elektroinstallateur-w-d-m-fuer-erneuerbare-energieloesungen-fahrzeit-arbeitszeit-hansefit-fahrradleasing-und-hochwertige-arbeitsausstattung-682440781c36ccbfda60e156
- **Die Jobbörse für Elektroniker und Anlagenmechaniker: Aktuelle Jobs finden**
  - Image: https://powerus.s3.eu-central-1.amazonaws.com/images/60bfbe4c-cd45-4a9b-ba30-c21f3b8fcf16
  - Source: https://powerus.de/job/anlagenmechaniker-m-w-d-shk-warm-arbeiten-sauber-bleiben-mit-dienstwagen-695d0b0c0ed7e4a02abf00dd
- **Gehalt und Benefits | PowerUs**
  - Image: https://cdn.prod.website-files.com/664e37fc87f1608fb0d93e0f/68f2451ac4dd756337af688d_more%20applicatoins.jpg
  - Source: https://powerus.de/fuer-arbeitgeber/themen/gehalt-und-benefits
- **Tawo GmbH als Arbeitgeber | PowerUs**
  - Image: https://powerus.s3.eu-central-1.amazonaws.com/images/28dd7b2f-f5a0-4be4-9072-95e61af5c46c
  - Source: https://powerus.de/arbeitgeber/tawo-gmbh-6759ae2973073f37e84d6bdd
- **Elektroniker Gefahrenmeldesysteme (m/w/d) - Seelze**
  - Image: https://powerus.s3.eu-central-1.amazonaws.com/images/07a52167-cdb4-4e48-bbe5-d1c240be79a0
  - Source: https://powerus.de/job/elektroniker-m-w-d-fuer-gefahrenmeldesysteme-neutraler-firmen-pkw-privatnutzung-660d1b401ddc8f9772f8083d

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#252758",
    "secondary": "#283338",
    "accent": "#FF5727",
    "background": "#F6F1EE",
    "textPrimary": "#222222",
    "link": "#FF5727"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF5727",
      "textColor": "#FFFFFF",
      "borderColor": "#FF5727",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(255, 87, 39) 0px 0px 0px 3px"
    },
    "buttonSecondary": {
      "background": "#252758",
      "textColor": "#FFFFFF",
      "borderColor": "#252758",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(37, 39, 88) 0px 0px 0px 3px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66a8ddfc15934775d41cb9b9/66b0c2bcd2c7c88a83b16348_logo-white.svg",
    "favicon": "https://cdn.prod.website-files.com/664c47a73aab497ab6cd898b/664c48c24dc7dcce1ca3c4b8_powerus-blitz-favicon.png",
    "ogImage": "https://link.assetfile.io/4tE8pwOomydINy7HuZOeRj/Edit--01683.jpg",
    "logoHref": "/",
    "logoAlt": "PowerUs logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PowerUs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Jetzt kostenlos loslegen",
      "reasoning": "Button #2 ('Jetzt kostenlos loslegen') uses the vibrant accent color #FF5727, which is action-oriented and likely the main CTA for users to start using the platform."
    },
    "secondary": {
      "index": 2,
      "text": "Mehr Jobs entdecken",
      "reasoning": "Button #0 ('Mehr Jobs entdecken') uses a different color (#252758) and serves as a secondary action to explore more jobs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "job seekers and employers in technical fields"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PowerUs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```