# Prenda Brand Identity

A complete profile of **Prenda**'s visual system — colors, typography, components, and personality — extracted from https://prenda.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/prenda
- Machine-readable JSON: https://characterquilt.com/branding/prenda.json
- Per-page llms.txt: https://characterquilt.com/branding/prenda/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #79F2C0 |
| Accent | #79F2C0 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #79F2C0
- secondary: #091E42
- accent: #79F2C0
- background: #FFFFFF
- textPrimary: #0A4872
- link: #0A4872

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2087%2034%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M11.939%2011.6617V20.6378C11.939%2025.4318%2010.8349%2027.5397%207.66048%2027.5397C5.21054%2027.5397%204.00281%2025.9417%203.45064%2024.7177V33.9999H0V5.09961H3.45042V7.58176C4.00258%206.35778%205.21054%204.75977%207.66026%204.75977C10.8347%204.75954%2011.939%206.86766%2011.939%2011.6617ZM8.48839%2011.1518C8.48839%209.00973%207.86706%207.81972%206.14208%207.81972C4.24408%207.81972%203.45042%209.3498%203.45042%2011.3216V20.9778C3.45042%2022.9499%204.24408%2024.4797%206.14208%2024.4797C7.86706%2024.4797%208.48839%2023.2897%208.48839%2021.1479V11.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.4669%2011.4914V12.5114H23.0165V10.9816C23.0165%209.04347%2022.7403%207.81949%2021.1532%207.81949C19.4278%207.81949%2018.3237%209.96157%2018.3237%2011.8996V27.1996H14.873V5.09961H18.3235V7.81972C18.9448%206.45989%2020.2215%204.75977%2022.7403%204.75977C25.8461%204.75932%2026.4669%207.03747%2026.4669%2011.4914Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M40.8221%2012.6819V16.6599H32.3335V20.1279C32.3335%2023.6298%2033.2652%2024.48%2034.9215%2024.48C36.5775%2024.48%2037.3714%2023.63%2037.3714%2020.1279V18.5299H40.8218V19.6178C40.8218%2025.0917%2039.0969%2027.5399%2034.9215%2027.5399C30.7461%2027.5399%2028.8828%2025.0917%2028.8828%2019.6178V12.6819C28.8828%207.20795%2030.7461%204.75977%2034.9215%204.75977C39.0969%204.75977%2040.8221%207.20795%2040.8221%2012.6819ZM34.9217%207.81994C33.2652%207.81994%2032.3337%208.66989%2032.3337%2012.172V14.2801H37.3717V12.1718C37.3717%208.66989%2036.5435%207.81994%2034.9217%207.81994Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M55.6947%2011.6617V27.1998H52.2442V11.1518C52.2442%209.00973%2051.6231%207.81972%2049.8979%207.81972C47.9999%207.81972%2047.2063%209.3498%2047.2063%2011.3216V27.1996H43.7559V5.09961H47.2063V7.58176C47.7584%206.35778%2048.9659%204.75977%2051.4163%204.75977C54.5903%204.75954%2055.6947%206.86766%2055.6947%2011.6617Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M70.9113%2027.1999H67.8058C67.2881%2026.6898%2067.1156%2025.33%2067.1156%2024.7178C66.5634%2025.9418%2065.3559%2027.5398%2062.9055%2027.5398C59.7311%2027.5398%2058.627%2025.4317%2058.627%2020.6378V11.662C58.627%206.86796%2059.7311%204.76007%2062.9055%204.76007C65.3557%204.76007%2066.5632%206.35808%2067.1156%207.58206V0H70.566V23.936C70.5662%2025.364%2070.5662%2026.112%2070.9113%2027.1999ZM67.1158%2011.3219C67.1158%209.35011%2066.3221%207.82002%2064.4244%207.82002C62.6989%207.82002%2062.0778%209.01004%2062.0778%2011.1521V21.1482C62.0778%2023.29%2062.6989%2024.48%2064.4244%2024.48C66.3219%2024.48%2067.1158%2022.9502%2067.1158%2020.9781V11.3219Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M86.1295%2027.1998H83.024C82.5063%2026.5197%2082.3338%2025.3299%2082.3338%2024.7177C81.5056%2026.6218%2080.1253%2027.5397%2078.0547%2027.5397C75.4669%2027.5397%2073.5%2025.7377%2073.5%2021.9636C73.5%2014.2797%2082.3335%2014.8917%2082.3335%2010.6075C82.3335%208.66967%2081.5399%207.81949%2080.0215%207.81949C78.3654%207.81949%2077.5026%208.83948%2077.5026%2011.3214V12.1718H74.0517V11.6617C74.0517%207.54779%2075.4667%204.75977%2080.0215%204.75977C84.4728%204.75977%2085.7839%207.54779%2085.7839%2011.3218V23.9699C85.7846%2025.1599%2085.7846%2025.874%2086.1295%2027.1998ZM82.334%2014.9598C81.4367%2016.8639%2076.9509%2017.7818%2076.9509%2021.4879C76.9509%2023.222%2077.6756%2024.48%2079.4355%2024.48C81.2641%2024.48%2082.1616%2022.644%2082.334%2021.9978V14.9598Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/61783ff414c9d8285b7d8e7a/61f234e707336a24e376ee01_32.png
- Social card (og:image): https://cdn.prod.website-files.com/61783ff414c9d8285b7d8e7a/64764d133a61e6cc9217b146_Dezirea%20Contreras_1st%20-%207th_2022-2023_GILBERT%20AZ263%201.png

## UI Components

- input: background=#F9F9FA, textColor=#42526E, borderColor=#F9F9FA, borderRadius=160px, shadow=none
- buttonPrimary: background=#79F2C0, textColor=#091E42, borderColor=#79F2C0, borderRadius=160px, shadow=rgba(0, 0, 0, 0.25) 0px 4px 12px 0px
- buttonSecondary: background=#0A4872, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: parents and educators interested in microschools

## Prenda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Choose a Homeschool Curriculum in 2024 | A Guide**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/67d86842087946198063bce2_Tiffany%20King_4th-7th_2021-2022_GILBERT%20AZ056small.jpg
  - Source: https://www.prenda.com/post/choosing-a-homeschool-curriculum
- **KindlED Blog | Prenda**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/640a275f43273a9d06b18158_Blog%20Thumbnail.png
  - Source: https://www.prenda.com/blog
- **Explore how to fund the microschool experience in 2024**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/62f2bb961ca43ff95c18ded1_Amanda%20Hall_MESA_3rd-5th%20003.jpg
  - Source: https://www.prenda.com/post/funding-the-microschool-experience-
- **KindlED Blog | Prenda**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/68017d02b3fe3448abcf36c9_Lexi%20Peterson_2022-2023_K-1_Gilbert%20AZ089%20(1)%20(1)smallxs.jpg
  - Source: https://www.prenda.com/blog
- **How to Choose a Homeschool Curriculum in 2024 | A Guide**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/67b37e5306d971a678d684c6_Karina%20Zazueta_3rd-7th_Jan%202022%20SAHUARITA%20AZ018small.jpg
  - Source: https://www.prenda.com/post/choosing-a-homeschool-curriculum
- **KindlED Blog | Prenda**
  - Image: https://cdn.prod.website-files.com/61794889b4e3e46f6948691d/6414b54ee5416bc9f3c01061_Blog%20Thumbnail.png
  - Source: https://www.prenda.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#79F2C0",
    "secondary": "#091E42",
    "accent": "#79F2C0",
    "background": "#FFFFFF",
    "textPrimary": "#0A4872",
    "link": "#0A4872"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "32px"
  },
  "components": {
    "input": {
      "background": "#F9F9FA",
      "textColor": "#42526E",
      "borderColor": "#F9F9FA",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#79F2C0",
      "textColor": "#091E42",
      "borderColor": "#79F2C0",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 4px 12px 0px"
    },
    "buttonSecondary": {
      "background": "#0A4872",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2087%2034%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M11.939%2011.6617V20.6378C11.939%2025.4318%2010.8349%2027.5397%207.66048%2027.5397C5.21054%2027.5397%204.00281%2025.9417%203.45064%2024.7177V33.9999H0V5.09961H3.45042V7.58176C4.00258%206.35778%205.21054%204.75977%207.66026%204.75977C10.8347%204.75954%2011.939%206.86766%2011.939%2011.6617ZM8.48839%2011.1518C8.48839%209.00973%207.86706%207.81972%206.14208%207.81972C4.24408%207.81972%203.45042%209.3498%203.45042%2011.3216V20.9778C3.45042%2022.9499%204.24408%2024.4797%206.14208%2024.4797C7.86706%2024.4797%208.48839%2023.2897%208.48839%2021.1479V11.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.4669%2011.4914V12.5114H23.0165V10.9816C23.0165%209.04347%2022.7403%207.81949%2021.1532%207.81949C19.4278%207.81949%2018.3237%209.96157%2018.3237%2011.8996V27.1996H14.873V5.09961H18.3235V7.81972C18.9448%206.45989%2020.2215%204.75977%2022.7403%204.75977C25.8461%204.75932%2026.4669%207.03747%2026.4669%2011.4914Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M40.8221%2012.6819V16.6599H32.3335V20.1279C32.3335%2023.6298%2033.2652%2024.48%2034.9215%2024.48C36.5775%2024.48%2037.3714%2023.63%2037.3714%2020.1279V18.5299H40.8218V19.6178C40.8218%2025.0917%2039.0969%2027.5399%2034.9215%2027.5399C30.7461%2027.5399%2028.8828%2025.0917%2028.8828%2019.6178V12.6819C28.8828%207.20795%2030.7461%204.75977%2034.9215%204.75977C39.0969%204.75977%2040.8221%207.20795%2040.8221%2012.6819ZM34.9217%207.81994C33.2652%207.81994%2032.3337%208.66989%2032.3337%2012.172V14.2801H37.3717V12.1718C37.3717%208.66989%2036.5435%207.81994%2034.9217%207.81994Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M55.6947%2011.6617V27.1998H52.2442V11.1518C52.2442%209.00973%2051.6231%207.81972%2049.8979%207.81972C47.9999%207.81972%2047.2063%209.3498%2047.2063%2011.3216V27.1996H43.7559V5.09961H47.2063V7.58176C47.7584%206.35778%2048.9659%204.75977%2051.4163%204.75977C54.5903%204.75954%2055.6947%206.86766%2055.6947%2011.6617Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M70.9113%2027.1999H67.8058C67.2881%2026.6898%2067.1156%2025.33%2067.1156%2024.7178C66.5634%2025.9418%2065.3559%2027.5398%2062.9055%2027.5398C59.7311%2027.5398%2058.627%2025.4317%2058.627%2020.6378V11.662C58.627%206.86796%2059.7311%204.76007%2062.9055%204.76007C65.3557%204.76007%2066.5632%206.35808%2067.1156%207.58206V0H70.566V23.936C70.5662%2025.364%2070.5662%2026.112%2070.9113%2027.1999ZM67.1158%2011.3219C67.1158%209.35011%2066.3221%207.82002%2064.4244%207.82002C62.6989%207.82002%2062.0778%209.01004%2062.0778%2011.1521V21.1482C62.0778%2023.29%2062.6989%2024.48%2064.4244%2024.48C66.3219%2024.48%2067.1158%2022.9502%2067.1158%2020.9781V11.3219Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M86.1295%2027.1998H83.024C82.5063%2026.5197%2082.3338%2025.3299%2082.3338%2024.7177C81.5056%2026.6218%2080.1253%2027.5397%2078.0547%2027.5397C75.4669%2027.5397%2073.5%2025.7377%2073.5%2021.9636C73.5%2014.2797%2082.3335%2014.8917%2082.3335%2010.6075C82.3335%208.66967%2081.5399%207.81949%2080.0215%207.81949C78.3654%207.81949%2077.5026%208.83948%2077.5026%2011.3214V12.1718H74.0517V11.6617C74.0517%207.54779%2075.4667%204.75977%2080.0215%204.75977C84.4728%204.75977%2085.7839%207.54779%2085.7839%2011.3218V23.9699C85.7846%2025.1599%2085.7846%2025.874%2086.1295%2027.1998ZM82.334%2014.9598C81.4367%2016.8639%2076.9509%2017.7818%2076.9509%2021.4879C76.9509%2023.222%2077.6756%2024.48%2079.4355%2024.48C81.2641%2024.48%2082.1616%2022.644%2082.334%2021.9978V14.9598Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(10%2C%2072%2C%20114)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/61783ff414c9d8285b7d8e7a/61f234e707336a24e376ee01_32.png",
    "ogImage": "https://cdn.prod.website-files.com/61783ff414c9d8285b7d8e7a/64764d133a61e6cc9217b146_Dezirea%20Contreras_1st%20-%207th_2022-2023_GILBERT%20AZ263%201.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #8 because it is visible, located in the header, links to the homepage, and matches the brand name 'Prenda'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start My Microschool",
      "reasoning": "Button #0 has a vibrant green background (#79F2C0), which is a brand color, and features action-oriented text 'Start My Microschool', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Find Out More About Our Learning Approach",
      "reasoning": "Button #2 has a different background color (#0A4872) and provides additional information with the text 'Find Out More About Our Learning Approach', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "parents and educators interested in microschools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 8,
        "selectedLogoReasoning": "Selected #8 because it is visible, located in the header, links to the homepage, and matches the brand name 'Prenda'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```