# Presto Brand Identity

A complete profile of **Presto**'s visual system — colors, typography, components, and personality — extracted from http://presto.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/presto
- Machine-readable JSON: https://characterquilt.com/branding/presto.json
- Per-page llms.txt: https://characterquilt.com/branding/presto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #164CB1 |
| Accent | #164CB1 |
| Body Font | BDOGrotesk |
| Heading Font | BDOGrotesk |

## Color Palette

- primary: #164CB1
- secondary: #1863DC
- accent: #164CB1
- background: #FFFFFF
- textPrimary: #2B3338
- link: #409CA0

## Typography

- primary: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk
- heading: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk

## Visual Assets

- Logo: https://presto.com/wp-content/uploads/2024/11/logo-light.png
- Favicon: https://presto.com/wp-content/uploads/2024/12/cropped-Presto-Favicon-1-32x32.png
- Social card (og:image): https://presto.com/wp-content/uploads/2024/12/press_release_thumbnail.jpg

## UI Components

- buttonPrimary: background=#164CB1, textColor=#FFFFFF, borderColor=#164CB1, borderRadius=7px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: drive-thru restaurant operators

## Presto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **5 Ways QR Code Order and Pay Can Help With the Labor Shortage - Presto**
  - Image: https://presto.com/wp-content/uploads/2021/06/shutterstock_1842511897-scaled-1-1.jpeg
  - Source: https://presto.com/contactless_qr_code_labor_shortage/
- **Blogs - Presto**
  - Image: https://presto.com/wp-content/uploads/2025/01/rebranding_blog_header_image-1024x576.jpg
  - Source: https://presto.com/category/blogs/
- **Blogs - Presto**
  - Image: https://presto.com/wp-content/uploads/2026/04/presto_krishna_ceo_hero_wide.jpg
  - Source: https://presto.com/category/blogs/
- **Presto Blog | Insights on Drive-Thru Automation and AI**
  - Image: https://presto.com/wp-content/uploads/2025/05/tech_stack_blog_image-scaled--1024x576.jpg
  - Source: https://presto.com/blogs/
- **Presto Blog | Insights on Drive-Thru Automation and AI**
  - Image: https://presto.com/wp-content/uploads/2026/04/presto_dairy_quenn_hero_wide-1024x384.jpg
  - Source: https://presto.com/blogs/
- **Presto Blog | Insights on Drive-Thru Automation and AI**
  - Image: https://presto.com/wp-content/uploads/2025/06/phone_ordering_blog_image-cropped-1024x333.jpg
  - Source: https://presto.com/blogs/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BDOGrotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#164CB1",
    "secondary": "#1863DC",
    "accent": "#164CB1",
    "background": "#FFFFFF",
    "textPrimary": "#2B3338",
    "link": "#409CA0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BDOGrotesk",
      "heading": "BDOGrotesk"
    },
    "fontStacks": {
      "heading": [
        "BDOGrotesk",
        "sans-serif"
      ],
      "body": [
        "BDOGrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "BDOGrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#164CB1",
      "textColor": "#FFFFFF",
      "borderColor": "#164CB1",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://presto.com/wp-content/uploads/2024/11/logo-light.png",
    "favicon": "https://presto.com/wp-content/uploads/2024/12/cropped-Presto-Favicon-1-32x32.png",
    "ogImage": "https://presto.com/wp-content/uploads/2024/12/press_release_thumbnail.jpg",
    "logoHref": "https://presto.com/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Presto'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Accept All",
      "reasoning": "Button #8 has a vibrant brand color (#164CB1) and action-oriented text ('Accept All'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Let’s get started",
      "reasoning": "Button #0 has a transparent background with a white border, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "drive-thru restaurant operators"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Presto'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```