# Priime Brand Identity

A complete profile of **Priime**'s visual system — colors, typography, components, and personality — extracted from https://priime.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/priime
- Machine-readable JSON: https://characterquilt.com/branding/priime.json
- Per-page llms.txt: https://characterquilt.com/branding/priime/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #337AB7 |
| Accent | #EF7878 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #337AB7
- secondary: #3C763D
- accent: #EF7878
- background: #FFFFFF
- textPrimary: #333333
- link: #EF7878

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## UI Components

- input: background=#FFFFFF, textColor=#555555, borderColor=#CCCCCC, borderRadius=4px, shadow=rgba(0, 0, 0, 0.075) 0px 1px 1px 0px inset
- buttonPrimary: background=#EF7878, textColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Priime Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **LANDING PAGE | Project Priime**
  - Image: https://static.wixstatic.com/media/c67856_bea396cc685c4d58b04900004a88fa1a~mv2.png/v1/fill/w_320,h_679,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/PRIIME-HOMEPAGE.png
  - Source: https://www.projectpriime.com/
- **Priime Sentry – BiosenseClinic**
  - Image: https://cdn.shopify.com/s/files/1/1332/5449/files/priime_sentry_product_banner_1024x1024.jpg?
  - Source: https://www.biosenseclinic.com/collections/priime-sentry
- **Priime for iOS App Review - Let's Edit 08**
  - Image: https://i.ytimg.com/vi/BfG6glqJlDo/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLC_fqluDSUVoXSq316LfAErKllkrw
  - Source: https://www.youtube.com/watch?v=BfG6glqJlDo
- **LANDING PAGE | Project Priime**
  - Image: https://static.wixstatic.com/media/c67856_2185972567514082abab50784df9ad8f~mv2.jpg/v1/fill/w_1500,h_500,al_c/c67856_2185972567514082abab50784df9ad8f~mv2.jpg
  - Source: https://www.projectpriime.com/
- **Priime for iOS App Review - Let's Edit 08**
  - Image: https://i.ytimg.com/vi/BfG6glqJlDo/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=BfG6glqJlDo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#337AB7",
    "secondary": "#3C763D",
    "accent": "#EF7878",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#EF7878"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderColor": "#CCCCCC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0.075) 0px 1px 1px 0px inset"
    },
    "buttonPrimary": {
      "background": "#EF7878",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Make Offer",
      "reasoning": "The 'Make Offer' button is the primary CTA because it uses a vibrant accent color (#EF7878) and has action-oriented text, indicating a primary action related to the domain sale."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```