# Prior Labs Brand Identity

A complete profile of **Prior Labs**'s visual system — colors, typography, components, and personality — extracted from https://priorlabs.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/prior-labs
- Machine-readable JSON: https://characterquilt.com/branding/prior-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/prior-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #101075 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- secondary: #1863DC
- accent: #101075
- background: #FFFFFF
- textPrimary: #101075
- link: #101075

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%201467%20266%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_8708_10529)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M234.8%202.90039H24C10.8%202.90039%200%2013.7004%200%2026.9004V237.7C0%20250.9%2010.8%20261.7%2024%20261.7H234.8C248%20261.7%20258.8%20250.9%20258.8%20237.7V26.9004C258.8%2013.7004%20248%202.90039%20234.8%202.90039ZM174.2%20144.4C189.1%20149.4%20211.1%20153.7%20251%20155.5V165C209.2%20161.6%20188.2%20153.5%20174.2%20144.4ZM251%20168.6V178.2C212.5%20173.5%20192.2%20163.2%20179%20151.4C193.3%20159.1%20214.4%20165.6%20251%20168.6ZM170.4%20138.3C185.9%20139.9%20208.8%20141.6%20251%20142.2V151.8C223.4%20150.7%20195.5%20147.5%20170.4%20138.3ZM164.7%20133.2C180.9%20130.9%20204.5%20129.2%20251%20128.7V137.7C203.1%20137%20180.2%20135%20164.7%20133.2ZM161.3%20128.8C178.2%20122.1%20202.3%20116.6%20251%20115.1V123.8C201.6%20124.4%20177.8%20126.2%20161.3%20128.8ZM159.8%20123.7C177.3%20112.8%20202.3%20103.7%20251%20101.3V109.8C201.9%20111.4%20177.2%20116.9%20159.8%20123.7ZM159.3%20117.3C177.5%20102.4%20203%2090.3004%20251%2087.4004V95.6004C203.1%2097.9004%20177.3%20106.6%20159.3%20117.3ZM159.9%20108.9C165.7%20103.3%20172.1%2098.1004%20179.5%2093.4004C198.1%2081.8004%20221.6%2075.2004%20251%2073.3004V81.2004C204.8%2083.8004%20178.6%2095.0004%20159.9%20108.9ZM161.8%2098.2004C166.6%2093.0004%20171.9%2088.1004%20177.7%2083.7004C196.9%2069.2004%20221%2061.1004%20251%2059.2004V66.7004C207.4%2069.4004%20180.9%2081.9004%20161.8%2098.2004ZM163.6%2086.4004C167.4%2082.0004%20171.5%2077.8004%20175.8%2073.9004C195.7%2056.2004%20220.4%2046.7004%20251%2045.1004V52.2004C209.4%2054.7004%20183.1%2068.2004%20163.6%2086.4004ZM165.9%2072.9004C168.5%2069.8004%20171.1%2066.8004%20173.9%2064.0004C194.9%2042.6004%20219.5%2032.1004%20251%2031.0004V37.7004C211.7%2039.7004%20185.6%2053.6004%20165.9%2072.9004ZM24%2010.7004H234.8C242.5%2010.7004%20248.9%2016.1004%20250.6%2023.2004C189.3%2025.4004%20159.2%2062.1004%20135.5%20104.6L135.3%20104.3C123.7%2097.5004%20107.2%2093.2004%2080.9%2093.2004H7.8V26.9004C7.8%2018.0004%2015.1%2010.7004%2024%2010.7004ZM7.8%20228.3H9.2C17.6%20228.3%2025.9%20227.5%2033.7%20226C43.1%20224.2%2051.5%20221.4%2059.1%20217.8C45.3%20227.1%2028.7%20232.9%207.8%20233.5V228.3ZM32.2%20218.7C24.9%20220.1%2017.1%20220.9%209.2%20220.9H7.8V215H14.5C22.6%20215%2030.6%20214.3%2038.3%20213C50.1%20211%2060.4%20207.6%2069.4%20203.3C59%20210.5%2046.9%20215.8%2032.2%20218.7ZM37.2%20206.1C29.8%20207.4%2022.4%20208%2014.6%20208H7.8V201.8H19.8C27.5%20201.8%2035.2%20201.2%2043.1%20200C57.8%20197.7%2070%20193.9%2080.3%20188.9C68.8%20196.9%2054.9%20203%2037.2%20206.1ZM42%20193.5C34.4%20194.7%2027.2%20195.2%2019.7%20195.2H7.8V188.7H25C32.4%20188.7%2039.8%20188.2%2047.7%20187.1C65.3%20184.7%2079.2%20180.6%2090.6%20175.4C78.3%20183.8%2062.9%20190.3%2042%20193.5ZM46.9%20181.1C39.3%20182.1%2032.1%20182.6%2025.1%20182.6H7.8V175.6H30.3C37.3%20175.6%2044.5%20175.2%2052.4%20174.2C73.6%20171.8%2089.2%20167.6%20101.5%20162.6C88.4%20171.1%2071.6%20177.7%2046.9%20181.1ZM51.8%20168.6C44.1%20169.5%2037.1%20169.9%2030.4%20169.9H7.8V162.4H35.6C42.2%20162.4%2049.2%20162%2057.1%20161.3C81.2%20159%2097.8%20155.6%20110.5%20151.6C110.5%20151.8%20110.3%20152%20110.2%20152.3C96.9%20159.5%2079.4%20165.4%2051.8%20168.6ZM56.6%20156C48.9%20156.7%2042%20157.1%2035.6%20157.1H7.8V149.2H40.9C47.1%20149.2%2054%20148.9%2061.8%20148.3C86.3%20146.4%20102.8%20144.4%20115.2%20142.5C114.8%20143.3%20114.4%20144%20114%20144.8C101%20149.4%2083.6%20153.4%2056.6%20156ZM61.5%20143.4C53.8%20144%2047%20144.3%2040.9%20144.3H7.8V135.9H46.2C52.1%20135.9%2058.6%20135.7%2066.6%20135.2C91.4%20133.8%20107.8%20133.3%20119.8%20133.4C119.8%20133.6%20119.6%20133.8%20119.5%20134L118%20137C105.3%20139.1%2088.3%20141.3%2061.5%20143.4ZM66.3%20130.8C58.4%20131.3%2052%20131.5%2046.2%20131.5H7.8V122.7H51.5C57.3%20122.7%2063.8%20122.7%2071.3%20122.3C96.4%20121.4%20112.6%20122.3%20124.3%20124.6C123.5%20126.1%20122.8%20127.5%20122.1%20129C109.7%20128.8%2092.8%20129.3%2066.3%20130.8ZM71.2%20118.3C63.7%20118.6%2057.3%20118.7%2051.5%20118.7H7.8V109.6H56.8C62.3%20109.6%2068.6%20109.6%2076.1%20109.4C101.5%20108.9%20117.5%20111.5%20129%20115.8C128.1%20117.5%20127.2%20119.2%20126.3%20120.9C114.2%20118.5%2097.4%20117.3%2071.2%20118.3ZM76.1%20105.8C68.6%20105.8%2062.3%20106%2056.9%20106H7.8V96.4004H80.9C106.7%2096.4004%20122.6%20100.5%20133.8%20107C132.8%20108.8%20131.8%20110.7%20130.8%20112.5C119%20108%20102.4%20105.3%2076.1%20105.8ZM234.8%20253.9H24C16.4%20253.9%209.9%20248.6%208.2%20241.4C56.5%20239.9%2083.7%20212.3%20104.8%20178.1C118.6%20159.5%20141.9%20119.4%20167.4%20144C180.8%20160.1%20201%20175.4%20251%20181.4V237.7C251%20246.6%20243.7%20253.9%20234.8%20253.9Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(16%2C%2016%2C%20117)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M62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- Favicon: https://cdn.prod.website-files.com/68f8a4cafe21327dfb4788af/690b658abab9064aaad1603d_Favicon-2-transparent-32.png
- Social card (og:image): https://cdn.prod.website-files.com/68f8a4cafe21327dfb4788af/68f8aa84f2681e5090eae636_f6b39ebd415a6a036572f65a19182b97_opengraph.jpg

## UI Components

- buttonPrimary: background=#101075, textColor=#FFFFFF, borderColor=#101075, borderRadius=9.6px, shadow=none
- buttonSecondary: background=#F8F8F9, textColor=#101075, borderColor=#F8F8F9, borderRadius=9.6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Prior Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers | Prior Labs**
  - Image: https://app.ashbyhq.com/api/images/org-theme-logo/aee2caf3-27eb-4140-b7be-7e6a294d8271/d9b35307-fb0e-4fe0-8d78-67aa7b315667/ad3e48da-44dc-4a89-9c59-8460ff220630.png
  - Source: https://priorlabs.ai/careers?ashby_jid=928de80c-278f-4f38-aeb2-e4d10b79f38e
- **Resources | Prior Labs**
  - Image: https://cdn.prod.website-files.com/68f8bca5da3ccc8e84bef00e/69c2877e0cd01e3b6daacc4e_Screenshot%202026-03-24%20at%201.45.38%E2%80%AFPM.png
  - Source: https://priorlabs.ai/blog
- **Prior Labs**
  - Image: https://cdn.prod.website-files.com/68f8bca5da3ccc8e84bef00e/690a652a03870b42d22168ba_Artboard%205.jpg
  - Source: https://priorlabs.ai/technical-reports/tabpfn-2-5-model-report
- **Resources | Prior Labs**
  - Image: https://cdn.prod.website-files.com/68f8bca5da3ccc8e84bef00e/69c28737a800f04f33fd0a2a_Screenshot%202026-03-24%20at%201.44.15%E2%80%AFPM.png
  - Source: https://priorlabs.ai/blog
- **Prior Labs**
  - Image: https://cdn.prod.website-files.com/68f8bca5da3ccc8e84bef00e/690907e9f9c7b5b7ea8d7f37_2_1_Ratio_6.jpg
  - Source: https://priorlabs.ai/blog-posts/extensions

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1863DC",
    "accent": "#101075",
    "background": "#FFFFFF",
    "textPrimary": "#101075",
    "link": "#101075"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Saanscollectionvf",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saanssemimono",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saanssemimono",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#101075",
      "textColor": "#FFFFFF",
      "borderColor": "#101075",
      "borderRadius": "9.6px",
      "borderRadiusCorners": {
        "topLeft": "9.6px",
        "topRight": "9.6px",
        "bottomRight": "9.6px",
        "bottomLeft": "9.6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F8F9",
      "textColor": "#101075",
      "borderColor": "#F8F8F9",
      "borderRadius": "9.6px",
      "borderRadiusCorners": {
        "topLeft": "9.6px",
        "topRight": "9.6px",
        "bottomRight": "9.6px",
        "bottomLeft": "9.6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "logoHref": "/"
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  "__llm_logo_reasoning": {
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    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Prior Labs'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try TabPFN Now Try TabPFN Now",
      "reasoning": "Button #3 'Try TabPFN Now' has a vibrant brand color (#101075) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Read Model Report",
      "reasoning": "Button #2 'Read Model Report' has a different background color (#F8F8F9) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Prior Labs'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```