# Privy Brand Identity

A complete profile of **Privy**'s visual system — colors, typography, components, and personality — extracted from https://www.privy.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/privy
- Machine-readable JSON: https://characterquilt.com/branding/privy.json
- Per-page llms.txt: https://characterquilt.com/branding/privy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #010110 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #635BFF
- accent: #010110
- background: #FFFFFF
- textPrimary: #000000
- link: #010110

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 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- Favicon: https://framerusercontent.com/images/oPqxoNxeHrQ9qgbjTUGuANdXdQ.png
- Social card (og:image): https://framerusercontent.com/assets/II9wRZPS7yUnAlAGEb6gtGp9w.png

## UI Components

- buttonPrimary: background=#010110, textColor=#0000EE, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for scalable wallet infrastructure

## Privy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Security architecture - Privy Docs**
  - Image: https://mintcdn.com/privy-c2af3412/zlmLhiIqRR7ViKN0/images/security/tee-shares.png?fit=max&auto=format&n=zlmLhiIqRR7ViKN0&q=85&s=43055667284e4eec7a3bd04d45507280
  - Source: https://docs.privy.io/security/wallet-infrastructure/architecture
- **Privy Blog | Introducing server wallets**
  - Image: https://images.ctfassets.net/6nllg31cugff/78IZSEymniqefyImpkIdRV/f5b160971eecdd2ee2d758f0a80cc942/Server_wallets.png
  - Source: https://privy.io/blog/introducing-server-wallets
- **Building Privy Pay - Privy Blog**
  - Image: https://privy.io/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F6nllg31cugff%2F4MDz7cMk1Z4kw2ptJnzAxb%2Fc54516cf5894b0fcc9bb768b8eb8ba3d%2FIMG_8277.jpg&w=3840&q=75
  - Source: https://privy.io/blog/onchain-payments-with-privy-pay
- **Privy Blog | Introducing Delegated Actions**
  - Image: https://images.ctfassets.net/6nllg31cugff/3AL1rDffokuOWSTviODF8Q/ce794d57e23b10fc1b3013e537be0ce4/A.png
  - Source: https://privy.io/blog/delegated-actions-launch
- **On device execution environment - Privy Docs**
  - Image: https://mintcdn.com/privy-c2af3412/zlmLhiIqRR7ViKN0/images/security/recovery.png?fit=max&auto=format&n=zlmLhiIqRR7ViKN0&q=85&s=643b0669dfe159c6781a2cb80758dcfe
  - Source: https://docs.privy.io/security/wallet-infrastructure/advanced/user-device
- **Privy Blog | Principles to build by**
  - Image: https://images.ctfassets.net/6nllg31cugff/4whZGzvdo42MOqDy6EPKVM/1bbfe1686c07fac8f9180d08b917fd45/Group_1597879251.png
  - Source: https://privy.io/blog/principles-to-build-by

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "ABC Favorit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#635BFF",
    "accent": "#010110",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#010110"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#010110",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
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    "favicon": "https://framerusercontent.com/images/oPqxoNxeHrQ9qgbjTUGuANdXdQ.png",
    "ogImage": "https://framerusercontent.com/assets/II9wRZPS7yUnAlAGEb6gtGp9w.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Privy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "The 'Get started' button has a dark background (#010110) and action-oriented text, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Talk to sales",
      "reasoning": "The 'Talk to sales' button has a light background (#FFFFFF), providing a clear contrast to the primary button's dark background."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for scalable wallet infrastructure"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Privy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```