# Proception Inc Brand Identity A complete profile of **Proception Inc**'s visual system — colors, typography, components, and personality — extracted from https://proception.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/proception-inc - Machine-readable JSON: https://characterquilt.com/branding/proception-inc.json - Per-page llms.txt: https://characterquilt.com/branding/proception-inc/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #0C0D10 | | Body Font | Instrument Sans | | Heading Font | Source Serif 4 | ## Color Palette - primary: #000000 - accent: #0C0D10 - background: #F6F7F8 - textPrimary: #0C0D10 - link: #000000 ## Typography - primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans - heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4 ## Visual Assets - Logo: https://www.proception.ai/proception/logo-proception.svg?dpl=dpl_2n8ouZvD6TF7YMjcNLiwYpoESu5C - Favicon: https://www.proception.ai/favicon.ico?favicon.0gmnz_5kmw9ka.ico - Social card (og:image): https://www.proception.ai/social/proception-url-card.jpg ## UI Components - buttonPrimary: background=#0C0D10, textColor=#FFFFFF, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 27, 31) 0px 0px 0px 1px - buttonSecondary: background=#E5E7EB, textColor=#2E3036, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(208, 212, 218) 0px 0px 0px 1px ## Brand Personality Tone: modern · Energy: medium · Audience: technology enthusiasts and professionals ## Proception Inc Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Proception - Advanced Humanoid Hands** - Image: https://www.proception.ai/_next/image?url=%2Fproception%2Fhand.png&w=3840&q=75&dpl=dpl_2n8ouZvD6TF7YMjcNLiwYpoESu5C - Source: https://www.proception.ai/ - **Proception - Advanced Humanoid Hands** - Image: https://www.proception.ai/social/proception-url-card.jpg - Source: https://www.proception.ai/ - **Proception Inc: Making humanoids dexterous enough to thread a needle | Y Combinator** - Image: https://i.ytimg.com/vi/cEo4WlCanMc/maxresdefault.jpg - Source: https://www.ycombinator.com/companies/proception-inc - **Tesla vs Proception: Musk Sues Ex Optimus Engineers | Mike Kalil** - Image: https://mikekalil.com/wp-content/uploads/2025/06/tesla-vs-proception-complaint-1024x626.png - Source: https://mikekalil.com/blog/tesla-vs-proception-ai/ - **Proception (@proceptionAI) / Posts / X** - Image: https://pbs.twimg.com/media/GoA1HqSXcAAhIOh.jpg - Source: https://x.com/proceptionAI - **Proception (@proceptionAI) / Posts / X** - Image: https://pbs.twimg.com/media/GorZK5AacAEzMR9.jpg - Source: https://x.com/proceptionAI ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Instrument Sans", "role": "body" }, { "family": "Source Serif 4", "role": "heading" } ], "colors": { "primary": "#000000", "accent": "#0C0D10", "background": "#F6F7F8", "textPrimary": "#0C0D10", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Instrument Sans", "heading": "Source Serif 4" }, "fontStacks": { "heading": [ "Instrument Sans" ], "body": [ "Instrument Sans" ], "paragraph": [ "Source Serif 4", "Georgia", "Times New Roman", "serif" ] }, "fontSizes": { "h1": "16px", "h2": "60px", "body": "64px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#0C0D10", "textColor": "#FFFFFF", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 27, 31) 0px 0px 0px 1px" }, "buttonSecondary": { "background": "#E5E7EB", "textColor": "#2E3036", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(208, 212, 218) 0px 0px 0px 1px" } }, "images": { "logo": "https://www.proception.ai/proception/logo-proception.svg?dpl=dpl_2n8ouZvD6TF7YMjcNLiwYpoESu5C", "favicon": "https://www.proception.ai/favicon.ico?favicon.0gmnz_5kmw9ka.ico", "ogImage": "https://www.proception.ai/social/proception-url-card.jpg", "logoHref": "/", "logoAlt": "Proception" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Proception'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Inquire Now - ProHand", "reasoning": "The button 'Inquire Now - ProHand' is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the lighter page background." }, "secondary": { "index": 2, "text": "View Open Positions", "reasoning": "The button 'View Open Positions' serves as a secondary action with a lighter background color, making it less prominent than the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "technology enthusiasts and professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Proception'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```