# Procoto Brand Identity

A complete profile of **Procoto**'s visual system — colors, typography, components, and personality — extracted from https://procoto.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/procoto
- Machine-readable JSON: https://characterquilt.com/branding/procoto.json
- Per-page llms.txt: https://characterquilt.com/branding/procoto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EAF6FF |
| Accent | #EAF6FF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #EAF6FF
- secondary: #0F172A
- accent: #EAF6FF
- background: #EAF6FF
- textPrimary: #475569
- link: #475569

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2220%22%20height%3D%2220%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%229%22%20stroke%3D%22rgba(15%2C23%2C42%2C.65)%22%20stroke-width%3D%222%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(15%2C%2023%2C%2042%2C%200.65)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M8%2013v3M12%2010v6M16%208v8%22%20stroke%3D%22rgba(14%2C165%2C233%2C.95)%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(14%2C%20165%2C%20233%2C%200.95)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Fsvg%3E

## UI Components

- input: background=#FBFDFF, textColor=#000000, borderColor=#D4E0EA, borderRadius=14px, shadow=none
- buttonPrimary: background=#EAF6FF, textColor=#06261A, borderColor=#CFDDE4, borderRadius=14px, shadow=rgba(29, 191, 138, 0.26) 0px 16px 30px 0px
- buttonSecondary: background=#F7FBFF, textColor=#0F172A, borderColor=#D4E0EA, borderRadius=14px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Procoto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Procoto - Pricing, Features, and Details in 2026**
  - Image: https://images.softwaresuggest.com/latest_screenshots/1674804889_Procoto-Home-Page-Graphic-Edited-e1660205105448-1024x657-1-768x493.png
  - Source: https://www.softwaresuggest.com/procoto
- **TampaBay.Ventures Leads Investment Into Y Combinator Graduate Procoto -  TampaBay.Ventures**
  - Image: https://tampabay.ventures/wp-content/uploads/2021/07/News-Procoto.jpg
  - Source: https://tampabay.ventures/tampabay-ventures-leads-investment-into-y-combinator-graduate-procoto/
- **Procoto - 2026 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: https://cdn.tracxn.com/images/seo/social/companies/procoto-overview-1757290112413.webp
  - Source: https://tracxn.com/d/companies/procoto/__zFwG9BJSF0COg-xn8r0aEo4ZBJ5pQvCL5UWk3pIjpDs
- **Behind Procoto, The Procurement Software Solution That Caught Y  Combinator's Eye - Hypepotamus**
  - Image: https://hypepotamus.com/wp-content/uploads/2021/03/Procoto-Product-Image-2-1038x516.png
  - Source: https://hypepotamus.com/feature/procoto-feature/
- **Bedrock Technology acquires Procoto - Tampa Bay Business Journal**
  - Image: https://media.bizj.us/view/img/12780454/osama-sabbah-michael-otis-a*1200xx2730-2730-683-0.jpg
  - Source: https://www.bizjournals.com/tampabay/inno/stories/news/2024/06/25/bedrock-technology-acquires-procoto-st-petersburg.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EAF6FF",
    "secondary": "#0F172A",
    "accent": "#EAF6FF",
    "background": "#EAF6FF",
    "textPrimary": "#475569",
    "link": "#475569"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#FBFDFF",
      "textColor": "#000000",
      "borderColor": "#D4E0EA",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EAF6FF",
      "textColor": "#06261A",
      "borderColor": "#CFDDE4",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "rgba(29, 191, 138, 0.26) 0px 16px 30px 0px"
    },
    "buttonSecondary": {
      "background": "#F7FBFF",
      "textColor": "#0F172A",
      "borderColor": "#D4E0EA",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2220%22%20height%3D%2220%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%229%22%20stroke%3D%22rgba(15%2C23%2C42%2C.65)%22%20stroke-width%3D%222%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(15%2C%2023%2C%2042%2C%200.65)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M8%2013v3M12%2010v6M16%208v8%22%20stroke%3D%22rgba(14%2C165%2C233%2C.95)%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(14%2C%20165%2C%20233%2C%200.95)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": null,
    "logoHref": "#"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free\n            →",
      "reasoning": "Button #0 has a vibrant blue background (#EAF6FF) and action-oriented text 'Try for free', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Start trial",
      "reasoning": "Button #2 has a different background color (#F7FBFF) and serves as a secondary action with the text 'Start trial', fitting the role of a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```