# Promi Brand Identity

A complete profile of **Promi**'s visual system — colors, typography, components, and personality — extracted from https://www.usepromi.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/promi
- Machine-readable JSON: https://characterquilt.com/branding/promi.json
- Per-page llms.txt: https://characterquilt.com/branding/promi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #355EF9 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #0000EE
- secondary: #0A0A38
- accent: #355EF9
- background: #FFFFFF
- textPrimary: #355EF9
- link: #355EF9

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: 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- Favicon: https://framerusercontent.com/images/MlqYLLNB20IrvjHyqBrKywsaa4E.png
- Social card (og:image): https://framerusercontent.com/images/ENwWJc8Vs6yQOB58bdDqUr2I.png

## UI Components

- buttonPrimary: background=#355EF9, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#0A0A38, textColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions for personalization

## Promi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Promi | Personalize Your Discounts with AI**
  - Image: https://framerusercontent.com/images/YBLyCPmXwkrYIJgMbxgzKYKYBk.png?width=2000&height=1250
  - Source: https://www.promi.ai/products
- **Promi Launches: AI Powered Discounts for Ecommerce Merchants | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698476d546c228d33c63aa82_66be354eb1589c4b8289b822_66be351212f8d0a919340267_66be34b2ca2fcd8120d7edb8_66be3081f91db7daca8b60f3_promi%25252525201.png
  - Source: https://fondo.com/blog/promi-launches
- **Promi | Personalize Your Discounts with AI**
  - Image: https://framerusercontent.com/images/hXPzLXLwRyl4dbaqL4YVlfsEnw.png?width=1532&height=1136
  - Source: https://www.promi.ai/top-nutrition-case-study
- **Promi | Personalize Your Discounts with AI**
  - Image: https://framerusercontent.com/images/u6829j6x66bh97WV8lml34xrEYE.png?width=580&height=600
  - Source: https://www.promi.ai/products
- **Promi | Personalized, dynamic discounts for ecommerce merchants | Product  Hunt**
  - Image: https://ph-files.imgix.net/bcaed42d-6e60-48fb-87c7-addd0c383ecf.png?auto=format&fit=crop
  - Source: https://www.producthunt.com/products/promi
- **Peter Moot - Founder @ Promi | Personalize your discounts with AI | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5616AQHux_YWxy17dA/profile-displaybackgroundimage-shrink_200_800/B56ZuPg3IsK8AU-/0/1767639315852?e=2147483647&v=beta&t=hwcVNaxNU4r-78Q4eND-K8hJ1GqodHciaN7s2N-VbcE
  - Source: https://www.linkedin.com/in/petermoot

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0A0A38",
    "accent": "#355EF9",
    "background": "#FFFFFF",
    "textPrimary": "#355EF9",
    "link": "#355EF9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "16px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#355EF9",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0A38",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "buttonClassification": {
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}
```