# Promise Brand Identity A complete profile of **Promise**'s visual system — colors, typography, components, and personality — extracted from http://promise-pay.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/promise - Machine-readable JSON: https://characterquilt.com/branding/promise.json - Per-page llms.txt: https://characterquilt.com/branding/promise/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0A2540 | | Accent | #67E3F9 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #0A2540 - secondary: #72B288 - accent: #67E3F9 - background: #0E1014 - textPrimary: #0E1014 - link: #67E3F9 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2218%22%20viewBox%3D%220%200%20116%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M4.52849%2015.1034H0V23.5447H4.52849V15.1034Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M16.6904%2015.1682H21.2189C21.2189%2012.0633%2023.8068%2010.6082%2025.7474%2010.77V6.2095C22.2862%206.2095%2021.0571%209.4758%2021.0571%209.18487V6.63001H16.6904V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M21.2189%2015.1682H16.6904V23.5447H21.2189V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M35.2245%2019.4373C32.7985%2019.4373%2030.8578%2017.4969%2030.8578%2015.0712C30.8578%2012.6782%2032.7985%2010.7373%2035.2245%2010.7373L35.2567%206.2095C30.3076%206.2095%2026.3293%2010.1877%2026.3293%2015.0708C26.3293%2019.9866%2030.3081%2023.9648%2035.2567%2023.9648L35.2245%2019.4373Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M39.559%2015.0712C39.559%2017.4969%2037.6184%2019.4373%2035.2245%2019.4373L35.2567%2023.9648C40.1088%2023.9648%2044.0871%2019.987%2044.0871%2015.0712H39.559Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M35.2567%206.2095L35.2245%2010.7373C37.6179%2010.7373%2039.559%2012.6777%2039.559%2015.0712L44.0879%2015.0712C44.0875%2010.1877%2040.1083%206.2095%2035.2567%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.0804%2015.1682H72.5519V23.5447H77.0804V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.0804%206.63001H72.5519V15.1682H77.0804V6.63001Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M72.1957%202.52267C72.1957%203.97818%2073.3278%205.11014%2074.7509%205.11014C76.174%205.11014%2077.3061%203.97818%2077.3061%202.52267C77.3061%201.13196%2076.174%200%2074.7509%200C73.3278%200%2072.1957%201.13196%2072.1957%202.52267Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.469%206.2095C96.5196%206.2095%2092.8649%2010.4786%2092.8649%2015.0708C92.8649%2015.5779%2092.9079%2016.0749%2092.9893%2016.5585H109.846V15.0708C109.846%2010.1877%20106.515%206.2095%20101.469%206.2095ZM97.4904%2013.3248C97.8783%2011.4814%2099.4958%2010.1229%20101.469%2010.1229C103.41%2010.1229%20105.027%2011.4814%20105.415%2013.2922L97.4904%2013.3248Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.792%2023.9652C104.541%2023.9652%20107.032%2022.6715%20108.649%2020.6663L105.544%2018.2084C104.735%2019.3725%20103.409%2020.084%20101.727%2020.084C99.2688%2020.084%2097.7809%2018.5963%2097.3281%2016.5589L92.9893%2016.5585C93.6969%2020.7646%2097.3538%2023.9652%20101.792%2023.9652Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.6483%2011.2326C83.647%2011.2078%2083.6461%2011.183%2083.6461%2011.1578C83.6461%2010.3168%2084.2928%209.83191%2085.3606%209.83191C86.5897%209.83191%2087.7218%2010.4142%2088.6921%2011.6105L91.377%208.95869C90.7624%207.60016%2088.466%206.20988%2085.5224%206.20988C82.0695%206.20988%2079.4216%208.07721%2079.4094%2011.2331L83.6483%2011.2326Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M85.3284%2020.3427C83.8083%2020.3749%2082.3848%2019.6635%2081.4471%2018.4993L78.9241%2021.022C80.412%2022.9302%2082.6762%2024.0622%2085.1344%2023.9974C88.9836%2023.9974%2091.7006%2021.6365%2091.7006%2018.8877H87.3969C87.36%2019.8174%2086.5297%2020.3427%2085.3284%2020.3427Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.6483%2011.2326L79.4094%2011.2331C79.4094%2011.2404%2079.409%2011.2474%2079.409%2011.2548C79.409%2017.2377%2087.3982%2016.1062%2087.3982%2018.8228C87.3982%2018.8446%2087.3978%2018.8659%2087.3969%2018.8877H91.7006C91.701%2012.3807%2083.7892%2013.9745%2083.6483%2011.2326Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M62.7508%206.2095C66.7295%206.2095%2069.9315%209.41143%2069.9315%2013.3892V23.5442H65.403V13.3896C65.403%2011.9341%2064.2061%2010.7378%2062.7508%2010.7378C61.2629%2010.7378%2060.066%2011.9345%2060.066%2013.3896V15.1682H55.5375V13.3896C55.5379%209.41143%2058.7403%206.2095%2062.7508%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M60.066%2015.1682H55.5375L55.5379%2023.5447H60.0664L60.066%2015.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.8531%206.2095C48.8744%206.2095%2045.6724%209.41143%2045.6724%2013.3892V23.5442H50.2009V13.3896C50.2009%2011.9341%2051.3978%2010.7378%2052.8531%2010.7378C54.341%2010.7378%2055.5375%2011.9345%2055.5375%2013.3896V15.1682H60.066V13.3896C60.066%209.41143%2056.864%206.2095%2052.8531%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M7.2455%200.905833H4.52849V5.27192H7.11632C8.60421%205.27192%209.83333%206.50085%209.83333%208.02072C9.83333%209.5084%208.60421%2010.7373%207.11632%2010.7373H4.52849H0V15.1034H4.52849L7.2455%2015.1034C11.1594%2015.1034%2014.3292%2011.9341%2014.3292%208.02072C14.3292%204.07516%2011.1594%200.905833%207.2455%200.905833Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M4.52849%200.905833H0V10.7373H4.52849V0.905833Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M110.396%2021.4101C110.396%2022.8656%20111.528%2023.9976%20112.951%2023.9976C114.374%2023.9976%20115.506%2022.8656%20115.506%2021.4101C115.506%2020.0194%20114.374%2018.8875%20112.951%2018.8875C111.528%2018.8879%20110.396%2020.0199%20110.396%2021.4101Z%22%20fill%3D%22%23ffffff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/6769c831e64d284d7ed7238c_icon-wrapper-5.png - Social card (og:image): https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/676b27dc159480e6342dc6c7_social_sharing.jpg ## UI Components - buttonPrimary: background=#F0F0F1, textColor=#0C0E12, borderRadius=12px, shadow=none - buttonSecondary: background=#0D0F13, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: government and financial institutions ## Promise Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Promise.Audit** - Image: https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/692628b77da9995b1219d472_1TAILOR%20LIHEAP%20-%20Notional.png - Source: https://www.promise-pay.com/product/promise-audit - **Promise | Press & Insights** - Image: https://cdn.prod.website-files.com/66964254b338fc6183f7d155/698d1ac68a4299f7454b3613_Untitled%20design.png - Source: https://www.promise-pay.com/resources - **WSSC Water | PromisePay** - Image: https://wsscwater.promise-pay.com/static/customer/wssc_water/logos/large.png - Source: https://wsscwater.promise-pay.com/ - **Promise CEO Phaedra Ellis-Lamkins Interviewed by Forbes** - Image: https://cdn.prod.website-files.com/66964254b338fc6183f7d155/69d509a74724ced5474c87ae_unknown.jpg - Source: https://www.promise-pay.com/resources/promise-ceo-phaedra-ellis-lamkins-interviewed-by-forbes - **Promise | Press & Insights** - Image: https://cdn.prod.website-files.com/66964254b338fc6183f7d155/69948d7e8fef607dca7ca1c0_santo6_cinematicpng.png - Source: https://www.promise-pay.com/resources - **Promise CEO Phaedra Ellis-Lamkins Interviewed by Forbes** - Image: https://cdn.prod.website-files.com/66964254b338fc6183f7d155/66bfbbebd076e5f06bfe4c8f_Screenshot%202024-08-16%20at%2016.51.36.png - Source: https://www.promise-pay.com/resources/promise-ceo-phaedra-ellis-lamkins-interviewed-by-forbes ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0A2540", "secondary": "#72B288", "accent": "#67E3F9", "background": "#0E1014", "textPrimary": "#0E1014", "link": "#67E3F9" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "14px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#F0F0F1", "textColor": "#0C0E12", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0D0F13", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2218%22%20viewBox%3D%220%200%20116%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M4.52849%2015.1034H0V23.5447H4.52849V15.1034Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M16.6904%2015.1682H21.2189C21.2189%2012.0633%2023.8068%2010.6082%2025.7474%2010.77V6.2095C22.2862%206.2095%2021.0571%209.4758%2021.0571%209.18487V6.63001H16.6904V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M21.2189%2015.1682H16.6904V23.5447H21.2189V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M35.2245%2019.4373C32.7985%2019.4373%2030.8578%2017.4969%2030.8578%2015.0712C30.8578%2012.6782%2032.7985%2010.7373%2035.2245%2010.7373L35.2567%206.2095C30.3076%206.2095%2026.3293%2010.1877%2026.3293%2015.0708C26.3293%2019.9866%2030.3081%2023.9648%2035.2567%2023.9648L35.2245%2019.4373Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M39.559%2015.0712C39.559%2017.4969%2037.6184%2019.4373%2035.2245%2019.4373L35.2567%2023.9648C40.1088%2023.9648%2044.0871%2019.987%2044.0871%2015.0712H39.559Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M35.2567%206.2095L35.2245%2010.7373C37.6179%2010.7373%2039.559%2012.6777%2039.559%2015.0712L44.0879%2015.0712C44.0875%2010.1877%2040.1083%206.2095%2035.2567%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.0804%2015.1682H72.5519V23.5447H77.0804V15.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.0804%206.63001H72.5519V15.1682H77.0804V6.63001Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M72.1957%202.52267C72.1957%203.97818%2073.3278%205.11014%2074.7509%205.11014C76.174%205.11014%2077.3061%203.97818%2077.3061%202.52267C77.3061%201.13196%2076.174%200%2074.7509%200C73.3278%200%2072.1957%201.13196%2072.1957%202.52267Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.469%206.2095C96.5196%206.2095%2092.8649%2010.4786%2092.8649%2015.0708C92.8649%2015.5779%2092.9079%2016.0749%2092.9893%2016.5585H109.846V15.0708C109.846%2010.1877%20106.515%206.2095%20101.469%206.2095ZM97.4904%2013.3248C97.8783%2011.4814%2099.4958%2010.1229%20101.469%2010.1229C103.41%2010.1229%20105.027%2011.4814%20105.415%2013.2922L97.4904%2013.3248Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M101.792%2023.9652C104.541%2023.9652%20107.032%2022.6715%20108.649%2020.6663L105.544%2018.2084C104.735%2019.3725%20103.409%2020.084%20101.727%2020.084C99.2688%2020.084%2097.7809%2018.5963%2097.3281%2016.5589L92.9893%2016.5585C93.6969%2020.7646%2097.3538%2023.9652%20101.792%2023.9652Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.6483%2011.2326C83.647%2011.2078%2083.6461%2011.183%2083.6461%2011.1578C83.6461%2010.3168%2084.2928%209.83191%2085.3606%209.83191C86.5897%209.83191%2087.7218%2010.4142%2088.6921%2011.6105L91.377%208.95869C90.7624%207.60016%2088.466%206.20988%2085.5224%206.20988C82.0695%206.20988%2079.4216%208.07721%2079.4094%2011.2331L83.6483%2011.2326Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M85.3284%2020.3427C83.8083%2020.3749%2082.3848%2019.6635%2081.4471%2018.4993L78.9241%2021.022C80.412%2022.9302%2082.6762%2024.0622%2085.1344%2023.9974C88.9836%2023.9974%2091.7006%2021.6365%2091.7006%2018.8877H87.3969C87.36%2019.8174%2086.5297%2020.3427%2085.3284%2020.3427Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.6483%2011.2326L79.4094%2011.2331C79.4094%2011.2404%2079.409%2011.2474%2079.409%2011.2548C79.409%2017.2377%2087.3982%2016.1062%2087.3982%2018.8228C87.3982%2018.8446%2087.3978%2018.8659%2087.3969%2018.8877H91.7006C91.701%2012.3807%2083.7892%2013.9745%2083.6483%2011.2326Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M62.7508%206.2095C66.7295%206.2095%2069.9315%209.41143%2069.9315%2013.3892V23.5442H65.403V13.3896C65.403%2011.9341%2064.2061%2010.7378%2062.7508%2010.7378C61.2629%2010.7378%2060.066%2011.9345%2060.066%2013.3896V15.1682H55.5375V13.3896C55.5379%209.41143%2058.7403%206.2095%2062.7508%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M60.066%2015.1682H55.5375L55.5379%2023.5447H60.0664L60.066%2015.1682Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.8531%206.2095C48.8744%206.2095%2045.6724%209.41143%2045.6724%2013.3892V23.5442H50.2009V13.3896C50.2009%2011.9341%2051.3978%2010.7378%2052.8531%2010.7378C54.341%2010.7378%2055.5375%2011.9345%2055.5375%2013.3896V15.1682H60.066V13.3896C60.066%209.41143%2056.864%206.2095%2052.8531%206.2095Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M7.2455%200.905833H4.52849V5.27192H7.11632C8.60421%205.27192%209.83333%206.50085%209.83333%208.02072C9.83333%209.5084%208.60421%2010.7373%207.11632%2010.7373H4.52849H0V15.1034H4.52849L7.2455%2015.1034C11.1594%2015.1034%2014.3292%2011.9341%2014.3292%208.02072C14.3292%204.07516%2011.1594%200.905833%207.2455%200.905833Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M4.52849%200.905833H0V10.7373H4.52849V0.905833Z%22%20fill%3D%22%23FAFAFA%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M110.396%2021.4101C110.396%2022.8656%20111.528%2023.9976%20112.951%2023.9976C114.374%2023.9976%20115.506%2022.8656%20115.506%2021.4101C115.506%2020.0194%20114.374%2018.8875%20112.951%2018.8875C111.528%2018.8879%20110.396%2020.0199%20110.396%2021.4101Z%22%20fill%3D%22%23ffffff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/6769c831e64d284d7ed7238c_icon-wrapper-5.png", "ogImage": "https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/676b27dc159480e6342dc6c7_social_sharing.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request Demo", "reasoning": "Button #0 'Request Demo' with a blue background (#F0F0F1) is likely the primary CTA due to its action-oriented text and distinct color, making it stand out as a call-to-action." }, "secondary": { "index": 1, "text": "Request Demo", "reasoning": "Button #1 'Request Demo' with a dark background (#0D0F13) serves as a secondary option, offering the same action but with a less vibrant color, differentiating it from the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "government and financial institutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```