{
  "name": "Proper",
  "slug": "proper",
  "domain": "http://www.properfinance.io",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Open Sans",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "accent": "#1D1E23",
      "background": "#FFFFFF",
      "textPrimary": "#1D1E23",
      "link": "#0000EE"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "40px",
        "h2": "30px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#656A6C",
        "borderColor": "#656A6C",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#1D1E23",
        "textColor": "#FCFDFD",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#1D1E23",
        "borderColor": "#1D1D1D",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/65b293dfdad51d5005f88449_Proper.svg",
      "favicon": "https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/651e8c7825e282985134c4d9_favicon%20(2).svg",
      "ogImage": "https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/642db0ee5fe941124de69405_home%20open%20graph%201.png",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a demo",
        "reasoning": "Button #0 is the primary CTA because it uses a dark background (#1D1E23) which contrasts well with the light text, making it stand out. The text 'Request a demo' is action-oriented, indicating a primary call-to-action."
      },
      "secondary": {
        "index": 3,
        "text": "Contact Us",
        "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a supportive action 'Contact Us', which is typical for secondary actions."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/25325a54db.webp",
      "alt": "Techniques in Financial Reconciliation, Part I: Data Acquisition &  Transformation",
      "source_url": "https://www.properfinance.io/post/techniques-in-financial-reconciliation-part-i-data-acquisition-transformation",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68689f460790e7791da8_655c00ccf3ab51b567e7feea_Infograph_ForFintechs.png",
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      "bytes": 269557,
      "query": "site:properfinance.io",
      "query_suffix": "site:properfinance.io"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/ef5a6f3b6e.webp",
      "alt": "Blog",
      "source_url": "https://www.properfinance.io/blog",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd6866f7d801fdcaf22925_659ebdc2abd620b199dccfc9_dec23_changelog.jpeg",
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      "bytes": 67527,
      "query": "site:properfinance.io blog",
      "query_suffix": "site:properfinance.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/ee38a97c7f.webp",
      "alt": "How It Works",
      "source_url": "https://www.properfinance.io/platform/how-it-works",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/65a349401bf69dac464af173_Animation%20Placeholder.png",
      "width": 1986,
      "height": 1292,
      "bytes": 110058,
      "query": "site:properfinance.io",
      "query_suffix": "site:properfinance.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/52fcfc8eec.webp",
      "alt": "Introducing Proper",
      "source_url": "https://www.properfinance.io/post/introducing-proper",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68689943d8b6bc1e1403_650b4684c300a751904c001b_Group%252011909.jpeg",
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      "height": 480,
      "bytes": 30898,
      "query": "site:properfinance.io blog",
      "query_suffix": "site:properfinance.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/f9b5a0e4fc.webp",
      "alt": "Proper - Automated Reconciliation and Financial Operations Platform",
      "source_url": "https://www.properfinance.io/",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/659cb7bed5a9ed25d5427f9d_Group%2012260.png",
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      "query": "site:properfinance.io",
      "query_suffix": "site:properfinance.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/proper/e9357810e9.webp",
      "alt": "Exception Management",
      "source_url": "https://www.properfinance.io/platform/exception-management",
      "image_url": "https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68687f20437479264bd9_65af0b0d0d22a141f99dcffb_series-techniques-part1.png",
      "width": 2400,
      "height": 1020,
      "bytes": 119680,
      "query": "site:properfinance.io blog",
      "query_suffix": "site:properfinance.io blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/proper",
  "agent_instructions": "You are designing or implementing in Proper's brand identity.\n\n# Brand profile\n- Company: Proper\n- Source: http://www.properfinance.io\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- accent: #1D1E23\n- background: #FFFFFF\n- textPrimary: #1D1E23\n- link: #0000EE\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#656A6C, borderColor=#656A6C, borderRadius=4px, shadow=none\n- buttonPrimary: background=#1D1E23, textColor=#FCFDFD, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1D1E23, borderColor=#1D1D1D, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/proper.json",
  "page_markdown": "# Proper Brand Identity\n\nA complete profile of **Proper**'s visual system — colors, typography, components, and personality — extracted from http://www.properfinance.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/proper\n- Machine-readable JSON: https://characterquilt.com/branding/proper.json\n- Per-page llms.txt: https://characterquilt.com/branding/proper/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #1D1E23 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #0000EE\n- accent: #1D1E23\n- background: #FFFFFF\n- textPrimary: #1D1E23\n- link: #0000EE\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/65b293dfdad51d5005f88449_Proper.svg\n- Favicon: https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/651e8c7825e282985134c4d9_favicon%20(2).svg\n- Social card (og:image): https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/642db0ee5fe941124de69405_home%20open%20graph%201.png\n\n## UI Components\n\n- input: background=transparent, textColor=#656A6C, borderColor=#656A6C, borderRadius=4px, shadow=none\n- buttonPrimary: background=#1D1E23, textColor=#FCFDFD, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1D1E23, borderColor=#1D1D1D, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Proper Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Techniques in Financial Reconciliation, Part I: Data Acquisition &  Transformation**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68689f460790e7791da8_655c00ccf3ab51b567e7feea_Infograph_ForFintechs.png\n  - Source: https://www.properfinance.io/post/techniques-in-financial-reconciliation-part-i-data-acquisition-transformation\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd6866f7d801fdcaf22925_659ebdc2abd620b199dccfc9_dec23_changelog.jpeg\n  - Source: https://www.properfinance.io/blog\n- **How It Works**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/65a349401bf69dac464af173_Animation%20Placeholder.png\n  - Source: https://www.properfinance.io/platform/how-it-works\n- **Introducing Proper**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68689943d8b6bc1e1403_650b4684c300a751904c001b_Group%252011909.jpeg\n  - Source: https://www.properfinance.io/post/introducing-proper\n- **Proper - Automated Reconciliation and Financial Operations Platform**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/659cb7bed5a9ed25d5427f9d_Group%2012260.png\n  - Source: https://www.properfinance.io/\n- **Exception Management**\n  - Image: https://cdn.prod.website-files.com/659aa55f311c32d67222b927/65bd68687f20437479264bd9_65af0b0d0d22a141f99dcffb_series-techniques-part1.png\n  - Source: https://www.properfinance.io/platform/exception-management\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Open Sans\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"accent\": \"#1D1E23\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1D1E23\",\n    \"link\": \"#0000EE\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"40px\",\n      \"h2\": \"30px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#656A6C\",\n      \"borderColor\": \"#656A6C\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#1D1E23\",\n      \"textColor\": \"#FCFDFD\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1D1E23\",\n      \"borderColor\": \"#1D1D1D\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/659aa55f311c32d67222b8fe/65b293dfdad51d5005f88449_Proper.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/651e8c7825e282985134c4d9_favicon%20(2).svg\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/61b259caf730d7d8455895a1/642db0ee5fe941124de69405_home%20open%20graph%201.png\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #0 is the primary CTA because it uses a dark background (#1D1E23) which contrasts well with the light text, making it stand out. The text 'Request a demo' is action-oriented, indicating a primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Contact Us\",\n      \"reasoning\": \"Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a supportive action 'Contact Us', which is typical for secondary actions.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}