{
  "name": "Protocol Labs",
  "slug": "protocol-labs",
  "domain": "https://protocol.ai/",
  "sources": [
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    "images": {
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      "favicon": "https://www.protocol.ai/safari-pinned-tab.svg",
      "ogImage": "https://protocol.ai/images/og-default.jpg",
      "logoHref": "/",
      "logoAlt": "Protocol Labs"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Protocol Labs', and links to the homepage.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Video",
        "reasoning": "Button #1 has a vibrant blue background (#156FF7), which is the brand color, making it stand out as the primary call-to-action."
      },
      "secondary": {
        "index": 0,
        "text": "Join Us",
        "reasoning": "Button #0 has a transparent background, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "tech professionals and developers"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Protocol Labs', and links to the homepage.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
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  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/protocol-labs/76626421b1.webp",
      "alt": "Meet Numbers Protocol: Building Authenticity in the Age of Generative AI |  Protocol Labs",
      "source_url": "https://www.protocol.ai/blog/meet-numbers-protocol-building-authenticity-in-the-age-of-generative-ai/",
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      "alt": "Remote-First: How We Work at Protocol Labs | Protocol Labs",
      "source_url": "https://www.protocol.ai/blog/how-we-work-at-protocol-labs/",
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      "alt": "Network Research and Bacalhau at DeSci Berlin | Protocol Labs Research",
      "source_url": "https://research.protocol.ai/blog/2022/network-research-and-bacalhau-at-desci-berlin/",
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      "alt": "Blog | Protocol Labs",
      "source_url": "https://www.protocol.ai/blog/",
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      "alt": "Blog | Protocol Labs",
      "source_url": "https://www.protocol.ai/blog/",
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      "alt": "LabWeek Public Goods Charts a Brighter Future in Funding, Sustainability  and Decentralized Science | Protocol Labs",
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  "font_resources": [
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      "google_fonts_url": "https://fonts.google.com/specimen/Aileron"
    },
    {
      "family": "Source Serif Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Source+Serif+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Aileron&family=Source+Serif+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/protocol-labs",
  "agent_instructions": "You are designing or implementing in Protocol Labs's brand identity.\n\n# Brand profile\n- Company: Protocol Labs\n- Source: https://protocol.ai/\n- Color scheme: light\n\n# Colors\n- primary: #156FF7\n- secondary: #002256\n- accent: #156FF7\n- background: #F5F6F7\n- textPrimary: #000000\n- link: #0F172A\n\n# Typography\n- primary: Aileron — https://fonts.google.com/specimen/Aileron\n- heading: Source Serif Pro — https://fonts.google.com/specimen/Source+Serif+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Aileron&family=Source+Serif+Pro&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#156FF7, textColor=#FFFFFF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=transparent, textColor=#002256, borderRadius=9999px, shadow=rgb(245, 246, 247) 0px 1000px 1px 0px inset\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: tech professionals and developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/protocol-labs.json",
  "page_markdown": "# Protocol Labs Brand Identity\n\nA complete profile of **Protocol Labs**'s visual system — colors, typography, components, and personality — extracted from https://protocol.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/protocol-labs\n- Machine-readable JSON: https://characterquilt.com/branding/protocol-labs.json\n- Per-page llms.txt: https://characterquilt.com/branding/protocol-labs/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #156FF7 |\n| Accent | #156FF7 |\n| Body Font | Aileron |\n| Heading Font | Source Serif Pro |\n\n## Color Palette\n\n- primary: #156FF7\n- secondary: #002256\n- accent: #156FF7\n- background: #F5F6F7\n- textPrimary: #000000\n- link: #0F172A\n\n## Typography\n\n- primary: Aileron — https://fonts.google.com/specimen/Aileron\n- heading: Source Serif Pro — https://fonts.google.com/specimen/Source+Serif+Pro\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20aria-labelledby%3D%22svg-title--logo-icon%22%20aria-hidden%3D%22false%22%20viewBox%3D%220%200%2036%2036%22%20class%3D%22svg-icon%20svg-icon--logo-icon%20w-10%20h-10%20fill-current%22%20data-v-49fb8e50%3D%22%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22svg-title--logo-icon%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3EProtocol%20Labs%3C%2Ftitle%3E%20%3Csvg%20viewBox%3D%220%200%2036%2036%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20d%3D%22M20.156%205.697c-.38-.218-.378-.572%200-.788l6.526-3.746c.38-.218.997-.217%201.375%200l6.525%203.746c.38.218.378.572%200%20.788l-6.525%203.747c-.38.217-.997.216-1.375%200zm7.947%206.197c0-.436.31-.968.687-1.185l6.524-3.744c.378-.218.686-.034.686.407v18.22c0%20.443-.314.982-.698%201.203L19.435%2035.9c-.385.222-.698.046-.698-.388v-7.493c0-.435.313-.968.688-1.183l7.989-4.585c.38-.22.688-.754.688-1.186zM7.894%2030.132c0%20.436-.31.613-.687.396l-6.52-3.742C.306%2026.568%200%2026.03%200%2025.59V7.37c0-.443.315-.621.698-.4l15.867%209.105c.385.221.698.756.698%201.19v7.492c0%20.436-.312.61-.69.394l-7.99-4.585c-.38-.22-.689-.038-.689.394zM25.202%2010.28c.386.221.389.579.011.795l-6.527%203.747c-.38.218-1.002.214-1.386-.006L1.43%205.706c-.386-.22-.389-.578-.011-.795l6.528-3.747c.38-.218%201.002-.214%201.386.006zm1.433%209.946c0%20.435-.31.967-.687%201.182l-6.524%203.745c-.378.218-.687.039-.687-.395v-7.49c0-.436.31-.968.687-1.184l6.525-3.744c.378-.218.687-.039.687.394zm-10.06%206.61c.38.217.688.75.688%201.183v7.493c0%20.436-.31.612-.687.395l-6.522-3.742c-.378-.218-.686-.75-.686-1.183v-7.494c0-.436.31-.612.686-.395z%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E\n- Favicon: https://www.protocol.ai/safari-pinned-tab.svg\n- Social card (og:image): https://protocol.ai/images/og-default.jpg\n\n## UI Components\n\n- buttonPrimary: background=#156FF7, textColor=#FFFFFF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=transparent, textColor=#002256, borderRadius=9999px, shadow=rgb(245, 246, 247) 0px 1000px 1px 0px inset\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: tech professionals and developers\n\n## Protocol Labs Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Meet Numbers Protocol: Building Authenticity in the Age of Generative AI |  Protocol Labs**\n  - Image: https://www.protocol.ai/assets/img/team-pic.6a9aa3ba.jpg\n  - Source: https://www.protocol.ai/blog/meet-numbers-protocol-building-authenticity-in-the-age-of-generative-ai/\n- **Remote-First: How We Work at Protocol Labs | Protocol Labs**\n  - Image: https://protocol.ai/images/blog/og/how-we-work.png\n  - Source: https://www.protocol.ai/blog/how-we-work-at-protocol-labs/\n- **Network Research and Bacalhau at DeSci Berlin | Protocol Labs Research**\n  - Image: https://research.protocol.ai/blog/2022/network-research-and-bacalhau-at-desci-berlin/heroes.png\n  - Source: https://research.protocol.ai/blog/2022/network-research-and-bacalhau-at-desci-berlin/\n- **Blog | Protocol Labs**\n  - Image: https://www.protocol.ai/images/blog/og/pl-logo-canvas-midnight.jpg\n  - Source: https://www.protocol.ai/blog/\n- **Blog | Protocol Labs**\n  - Image: https://www.protocol.ai/images/blog/og/spice-ai-blog.png\n  - Source: https://www.protocol.ai/blog/\n- **LabWeek Public Goods Charts a Brighter Future in Funding, Sustainability  and Decentralized Science | Protocol Labs**\n  - Image: https://protocol.ai/images/blog/og/labweek-pg-blog.png\n  - Source: https://www.protocol.ai/blog/labweek-public-goods-funding-sustainability-decentralized-science/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Aileron\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Source Serif Pro\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#156FF7\",\n    \"secondary\": \"#002256\",\n    \"accent\": \"#156FF7\",\n    \"background\": \"#F5F6F7\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#0F172A\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Aileron\",\n      \"heading\": \"Source Serif Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Aileron\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Aileron\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Aileron\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"20px\",\n      \"h2\": \"50px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#156FF7\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#002256\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"rgb(245, 246, 247) 0px 1000px 1px 0px inset\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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\"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech professionals and developers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Protocol Labs', and links to the homepage.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}