# Provision Brand Identity

A complete profile of **Provision**'s visual system — colors, typography, components, and personality — extracted from https://useprovision.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/provision
- Machine-readable JSON: https://characterquilt.com/branding/provision.json
- Per-page llms.txt: https://characterquilt.com/branding/provision/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FAC705 |
| Accent | #FAC705 |
| Body Font | Inter |
| Heading Font | Moderat |

## Color Palette

- primary: #FAC705
- secondary: #FAC702
- accent: #FAC705
- background: #FFFFFF
- textPrimary: #000000
- link: #303F3F

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Moderat — https://fonts.google.com/specimen/Moderat

## Visual Assets

- Logo: https://provision.com/images/provision-logo.svg
- Favicon: https://provision.com/favicon.ico

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none
- buttonPrimary: background=#FAC705, textColor=#000000, borderRadius=4px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

## Provision Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258321.jpg
  - Source: https://useprovision.com/
- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258316.png
  - Source: https://useprovision.com/
- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258316_3.jpg
  - Source: https://useprovision.com/
- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258355_1.jpg
  - Source: https://useprovision.com/
- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258317_3.jpg
  - Source: https://useprovision.com/
- **Provision | AI-Powered Pre-Construction Risk Reduction Platform**
  - Image: https://provision.com/images/Frame-2147258316_4.jpg
  - Source: https://useprovision.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Moderat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FAC705",
    "secondary": "#FAC702",
    "accent": "#FAC705",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#303F3F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Moderat"
    },
    "fontStacks": {
      "heading": [
        "Moderat",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FAC705",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://provision.com/images/provision-logo.svg",
    "favicon": "https://provision.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Provision"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Provision'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 'Book a Demo' uses the vibrant brand color #FAC705, which is consistent with the primary brand color and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Subscribe →",
      "reasoning": "Button #0 'Subscribe →' uses a different color group (#000000) and serves as a secondary action, fitting the criteria for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Provision'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```