# Proxis Brand Identity

A complete profile of **Proxis**'s visual system — colors, typography, components, and personality — extracted from https://www.proxis.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/proxis
- Machine-readable JSON: https://characterquilt.com/branding/proxis.json
- Per-page llms.txt: https://characterquilt.com/branding/proxis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #47505F |
| Accent | #47505F |
| Body Font | Pavanam |
| Heading Font | Orbitron |

## Color Palette

- primary: #47505F
- secondary: #CADAE9
- accent: #47505F
- background: #F1F1F1
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Pavanam — https://fonts.google.com/specimen/Pavanam
- heading: Orbitron — https://fonts.google.com/specimen/Orbitron

## Visual Assets

- Favicon: https://framerusercontent.com/images/viOpNoRjIR7l1eSXWtL9OZhgk4.png
- Social card (og:image): https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png

## UI Components

- buttonPrimary: background=#47505F, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and tech-savvy users

## Proxis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Proxis**
  - Image: https://framerusercontent.com/images/bKxeYxdCxMbdiJYxbsbAlwoQiqM.jpg?width=4000&height=2500
  - Source: https://www.proxis.ai/all-blogs
- **Proxis**
  - Image: https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png
  - Source: https://www.proxis.ai/
- **Samsonite Proxis livestream - The next generation of luggage**
  - Image: https://i.ytimg.com/vi/yMg2Pg9Ecw8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAUXqcFw2izd6ULTPEOXu1SCKwLpw
  - Source: https://www.youtube.com/watch?v=yMg2Pg9Ecw8
- **Proxis Stock Manager Inventory Software | POSGuys.com**
  - Image: https://cdn.posguys.com/content/images/cache/stockmanager-inventoryreport_800_600.png
  - Source: https://posguys.com/inventory-software_2/Proxis-Stock-Manager_686/?srsltid=AfmBOoqMTX8_pV22Rj5cLVyQSX8KM8WPhNySTdd5_bmqd59usPeYJsEF
- **Proxis™ | Samsonite Australia**
  - Image: https://www.samsonite.com.au/on/demandware.static/-/Library-Sites-SamsoniteSharedLibrary/default/dw9944231c/images/campaign/au-campaigns/AU_Proxis-Campaign_Landing-Page-D_1.jpg
  - Source: https://www.samsonite.com.au/discover/proxis/?srsltid=AfmBOoouRLpUtnagiDotmn3ElreOVSaLsdSrOYUWijiyXts7t2YTEXp1

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Orbitron",
      "role": "heading"
    },
    {
      "family": "Pavanam",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#47505F",
    "secondary": "#CADAE9",
    "accent": "#47505F",
    "background": "#F1F1F1",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Pavanam",
      "heading": "Orbitron"
    },
    "fontStacks": {
      "heading": [
        "Orbitron",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Orbitron",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#47505F",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/viOpNoRjIR7l1eSXWtL9OZhgk4.png",
    "ogImage": "https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. The candidate provided is small and located in the body, not suitable as the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free for 7 days",
      "reasoning": "Button #0 with text 'Try for free for 7 days' is the primary CTA due to its action-oriented text and distinct neutral background color, making it stand out as a main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Contact Us",
      "reasoning": "Button #3 with text 'Contact Us' is selected as secondary due to its different background color (light/white) and supportive action text, suitable for a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and tech-savvy users"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. The candidate provided is small and located in the body, not suitable as the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```