{ "name": "Pulley", "slug": "pulley", "domain": "https://pulley.com", "sources": [ "startups_gallery", "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Nekst", "role": "unknown" }, { "family": "DM Mono", "role": "monospace" } ], "colors": { "primary": "#DF6631", "secondary": "#F2EDE0", "accent": "#DF6631", "background": "#F2EDE0", "textPrimary": "#172111", "link": "#172111" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Nekst", "Arial", "sans-serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "44px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#DF6631", "textColor": "#F2EDE0", "borderColor": "#172111", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#172111", "borderColor": "#172111", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2228%22%20viewBox%3D%220%200%2090%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M77.1306%2027.9999C76.5361%2027.9999%2075.9783%2027.9537%2075.4572%2027.8612C74.9435%2027.7758%2074.5178%2027.6655%2074.1802%2027.5304L75.2371%2024.1371C75.7875%2024.3007%2076.2829%2024.3897%2076.7233%2024.4039C77.171%2024.4181%2077.5563%2024.3185%2077.8792%2024.1051C78.2095%2023.8917%2078.4773%2023.5289%2078.6828%2023.0167L78.9581%2022.3231L72.8922%205.4635L77.8241%205.4635L81.325%2017.5H81.5011L85.0349%205.4635L89.9999%205.4635L83.4277%2023.6249C83.1121%2024.507%2082.6827%2025.2753%2082.1396%2025.9298C81.6039%2026.5914%2080.925%2027.1%2080.103%2027.4557C79.281%2027.8185%2078.2902%2027.9999%2077.1306%2027.9999Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M63.8677%2022.1729C62.1283%2022.1729%2060.6311%2021.8314%2059.376%2021.1485C58.1284%2020.4585%2057.1669%2019.4839%2056.4917%2018.2248C55.8165%2016.9585%2055.4789%2015.4611%2055.4789%2013.7324C55.4789%2012.0465%2055.8165%2010.5668%2056.4917%209.29344C57.1669%208.02008%2058.1174%207.02771%2059.343%206.31633C60.576%205.60496%2062.0218%205.24927%2063.6805%205.24927C64.7961%205.24927%2065.8346%205.42356%2066.796%205.77213C67.7648%206.11359%2068.6088%206.62934%2069.3281%207.31937C70.0546%208.00941%2070.6198%208.87729%2071.0234%209.92301C71.4271%2010.9616%2071.6289%2012.1781%2071.6289%2013.5724V14.8208L57.3504%2014.8208V12.0038L67.2144%2012.0038C67.2144%2011.3493%2067.0676%2010.7695%2066.774%2010.2645C66.4804%209.75939%2066.0731%209.36458%2065.552%209.08003C65.0383%208.78836%2064.4401%208.64253%2063.7576%208.64253C63.0457%208.64253%2062.4145%208.80259%2061.8641%209.12271C61.3209%209.43572%2060.8953%209.85898%2060.587%2010.3925C60.2788%2010.9189%2060.121%2011.5058%2060.1136%2012.1532V14.8315C60.1136%2015.6425%2060.2678%2016.3432%2060.576%2016.9336C60.8916%2017.5241%2061.3356%2017.9793%2061.9081%2018.2995C62.4805%2018.6196%2063.1594%2018.7796%2063.9447%2018.7796C64.4658%2018.7796%2064.9429%2018.7085%2065.3759%2018.5662C65.8089%2018.424%2066.1795%2018.2105%2066.4878%2017.926C66.796%2017.6414%2067.0309%2017.2929%2067.1923%2016.8803L71.5298%2017.1577C71.3097%2018.1679%2070.8583%2019.05%2070.1757%2019.804C69.5005%2020.551%2068.6272%2021.1343%2067.5556%2021.554C66.4914%2021.9666%2065.2621%2022.1729%2063.8677%2022.1729Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.405%200V21.8535H47.7152V0L52.405%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M43.9581%200V21.8535H39.2684V0L43.9581%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M30.8277%2014.875V5.4635L35.5175%205.4635V21.8536L31.0149%2021.8536V18.8765H30.8387C30.4571%2019.8369%2029.8222%2020.6087%2028.9342%2021.192C28.0535%2021.7754%2026.9783%2022.067%2025.7086%2022.067C24.5783%2022.067%2023.5839%2021.818%2022.7252%2021.3201C21.8665%2020.8221%2021.195%2020.1143%2020.7106%2019.1966C20.2335%2018.2789%2019.9913%2017.1799%2019.984%2015.8994V5.4635L24.6738%205.4635V15.0884C24.6811%2016.0559%2024.949%2016.8206%2025.4774%2017.3826C26.0058%2017.9446%2026.7141%2018.2256%2027.6021%2018.2256C28.1672%2018.2256%2028.6957%2018.1011%2029.1874%2017.8521C29.6791%2017.596%2030.0754%2017.219%2030.3763%2016.721C30.6846%2016.2231%2030.835%2015.6077%2030.8277%2014.875Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2021.8535L0%200L8.89516%200C10.6052%200%2012.062%200.316562%2013.2657%200.949687C14.4693%201.5757%2015.3867%202.44713%2016.0179%203.56399C16.6564%204.67374%2016.9757%205.95422%2016.9757%207.40543C16.9757%208.85663%2016.6527%2010.1371%2016.0069%2011.2469C15.361%2012.3566%2014.4253%2013.2209%2013.1996%2013.8398C11.9813%2014.4587%2010.5061%2014.7682%208.77406%2014.7682L3.1045%2014.7682L3.1045%2011.0655L8.00344%2011.0655C8.92084%2011.0655%209.67679%2010.9125%2010.2713%2010.6066C10.8731%2010.2936%2011.3208%209.86323%2011.6143%209.31547C11.9153%208.7606%2012.0657%208.12392%2012.0657%207.40543C12.0657%206.67982%2011.9153%206.0467%2011.6143%205.50605C11.3208%204.95829%2010.8731%204.53502%2010.2713%204.23625C9.66945%203.93035%208.90617%203.77741%207.98142%203.77741L4.76684%203.77741L4.76684%2021.8535H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/68009f16fb924b0148b14053/680916a23e00ffc79c2975f1_Pulley.png", "ogImage": "https://cdn.prod.website-files.com/68009f16fb924b0148b14053/689f4833e95a5c3bee7c29a9_Pulley.avif", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pulley'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GET A DEMO", "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#DF6631) and has action-oriented text ('GET A DEMO'), which is typical for primary CTAs." }, "secondary": { "index": 6, "text": "Learn more about pricing", "reasoning": "Button #6 is selected as the secondary CTA because it has a transparent background, which is different from the primary button's vibrant color, and offers additional information ('Learn more about pricing')." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "founders and finance leaders" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pulley'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/bd69addc22.webp", "alt": "Token Compensation Insights: Best Practices and Benchmarks 2023", "source_url": "https://pulley.com/guides/token-compensation-insights-report", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd15943f99ec43142cf2b_65f99760aebbf0e8e11e21a1_Distribution%2520Frequency.png", "width": 4500, "height": 2819, "bytes": 158016, "query": "site:pulley.com", "query_suffix": "site:pulley.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/2079ab49f4.webp", "alt": "Blog | Pulley", "source_url": "https://pulley.com/blog", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/68631d8e355c586606b4b387_green_triangle_2x.png", "width": 854, "height": 480, "bytes": 215974, "query": "site:pulley.com blog", "query_suffix": "site:pulley.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/c7bf28b7a2.webp", "alt": "The Corporate Transparency Act: A Practical Guide for Founders and Operators", "source_url": "https://pulley.com/guides/corporate-transparency-act", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd14b440af79bbedf620e_6570d19fa5a25dae1c9c7f04_The%2520Corporate%2520Transparency%2520Act_%2520Practical%2520Guide%2520for%2520Founders%2520and%2520Operators%2520(3).png", "width": 4337, "height": 2289, "bytes": 3435507, "query": "site:pulley.com", "query_suffix": "site:pulley.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/ba5655c3b9.webp", "alt": "Announcing our new integration with Gunderson | Pulley", "source_url": "https://pulley.com/blog-posts/pulley-gunderson-integration", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd1c8d4f52899e037b0d9_64ee68c0ef5937fc52126a70_Blog.png", "width": 3252, "height": 1716, "bytes": 88119, "query": "site:pulley.com blog", "query_suffix": "site:pulley.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/6c222b72c3.webp", "alt": "Token Compensation Insights: Best Practices and Benchmarks 2023", "source_url": "https://pulley.com/guides/token-compensation-insights-report", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd15943f99ec43142cf3c_65f996f704cc071256e69576_Lockup.png", "width": 4501, "height": 2819, "bytes": 276784, "query": "site:pulley.com", "query_suffix": "site:pulley.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pulley/f6b700ff50.webp", "alt": "Blog | Pulley", "source_url": "https://pulley.com/blog", "image_url": "https://cdn.prod.website-files.com/682c476a87d71838f52de301/690263eaaacee029757b5a65_Screenshot%202025-10-29%20at%2011.58.37%E2%80%AFAM.png", "width": 1732, "height": 1192, "bytes": 3650694, "query": "site:pulley.com blog", "query_suffix": "site:pulley.com blog" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/pulley", "agent_instructions": "You are designing or implementing in Pulley's brand identity.\n\n# Brand profile\n- Company: Pulley\n- Source: https://pulley.com\n- Color scheme: light\n\n# Colors\n- primary: #DF6631\n- secondary: #F2EDE0\n- accent: #DF6631\n- background: #F2EDE0\n- textPrimary: #172111\n- link: #172111\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#DF6631, textColor=#F2EDE0, borderColor=#172111, borderRadius=50px, shadow=none\n- buttonSecondary: background=transparent, textColor=#172111, borderColor=#172111, borderRadius=50px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: founders and finance leaders\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/pulley.json", "page_markdown": "# Pulley Brand Identity\n\nA complete profile of **Pulley**'s visual system — colors, typography, components, and personality — extracted from https://pulley.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/pulley\n- Machine-readable JSON: https://characterquilt.com/branding/pulley.json\n- Per-page llms.txt: https://characterquilt.com/branding/pulley/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #DF6631 |\n| Accent | #DF6631 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #DF6631\n- secondary: #F2EDE0\n- accent: #DF6631\n- background: #F2EDE0\n- textPrimary: #172111\n- link: #172111\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2228%22%20viewBox%3D%220%200%2090%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M77.1306%2027.9999C76.5361%2027.9999%2075.9783%2027.9537%2075.4572%2027.8612C74.9435%2027.7758%2074.5178%2027.6655%2074.1802%2027.5304L75.2371%2024.1371C75.7875%2024.3007%2076.2829%2024.3897%2076.7233%2024.4039C77.171%2024.4181%2077.5563%2024.3185%2077.8792%2024.1051C78.2095%2023.8917%2078.4773%2023.5289%2078.6828%2023.0167L78.9581%2022.3231L72.8922%205.4635L77.8241%205.4635L81.325%2017.5H81.5011L85.0349%205.4635L89.9999%205.4635L83.4277%2023.6249C83.1121%2024.507%2082.6827%2025.2753%2082.1396%2025.9298C81.6039%2026.5914%2080.925%2027.1%2080.103%2027.4557C79.281%2027.8185%2078.2902%2027.9999%2077.1306%2027.9999Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M63.8677%2022.1729C62.1283%2022.1729%2060.6311%2021.8314%2059.376%2021.1485C58.1284%2020.4585%2057.1669%2019.4839%2056.4917%2018.2248C55.8165%2016.9585%2055.4789%2015.4611%2055.4789%2013.7324C55.4789%2012.0465%2055.8165%2010.5668%2056.4917%209.29344C57.1669%208.02008%2058.1174%207.02771%2059.343%206.31633C60.576%205.60496%2062.0218%205.24927%2063.6805%205.24927C64.7961%205.24927%2065.8346%205.42356%2066.796%205.77213C67.7648%206.11359%2068.6088%206.62934%2069.3281%207.31937C70.0546%208.00941%2070.6198%208.87729%2071.0234%209.92301C71.4271%2010.9616%2071.6289%2012.1781%2071.6289%2013.5724V14.8208L57.3504%2014.8208V12.0038L67.2144%2012.0038C67.2144%2011.3493%2067.0676%2010.7695%2066.774%2010.2645C66.4804%209.75939%2066.0731%209.36458%2065.552%209.08003C65.0383%208.78836%2064.4401%208.64253%2063.7576%208.64253C63.0457%208.64253%2062.4145%208.80259%2061.8641%209.12271C61.3209%209.43572%2060.8953%209.85898%2060.587%2010.3925C60.2788%2010.9189%2060.121%2011.5058%2060.1136%2012.1532V14.8315C60.1136%2015.6425%2060.2678%2016.3432%2060.576%2016.9336C60.8916%2017.5241%2061.3356%2017.9793%2061.9081%2018.2995C62.4805%2018.6196%2063.1594%2018.7796%2063.9447%2018.7796C64.4658%2018.7796%2064.9429%2018.7085%2065.3759%2018.5662C65.8089%2018.424%2066.1795%2018.2105%2066.4878%2017.926C66.796%2017.6414%2067.0309%2017.2929%2067.1923%2016.8803L71.5298%2017.1577C71.3097%2018.1679%2070.8583%2019.05%2070.1757%2019.804C69.5005%2020.551%2068.6272%2021.1343%2067.5556%2021.554C66.4914%2021.9666%2065.2621%2022.1729%2063.8677%2022.1729Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.405%200V21.8535H47.7152V0L52.405%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M43.9581%200V21.8535H39.2684V0L43.9581%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M30.8277%2014.875V5.4635L35.5175%205.4635V21.8536L31.0149%2021.8536V18.8765H30.8387C30.4571%2019.8369%2029.8222%2020.6087%2028.9342%2021.192C28.0535%2021.7754%2026.9783%2022.067%2025.7086%2022.067C24.5783%2022.067%2023.5839%2021.818%2022.7252%2021.3201C21.8665%2020.8221%2021.195%2020.1143%2020.7106%2019.1966C20.2335%2018.2789%2019.9913%2017.1799%2019.984%2015.8994V5.4635L24.6738%205.4635V15.0884C24.6811%2016.0559%2024.949%2016.8206%2025.4774%2017.3826C26.0058%2017.9446%2026.7141%2018.2256%2027.6021%2018.2256C28.1672%2018.2256%2028.6957%2018.1011%2029.1874%2017.8521C29.6791%2017.596%2030.0754%2017.219%2030.3763%2016.721C30.6846%2016.2231%2030.835%2015.6077%2030.8277%2014.875Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2021.8535L0%200L8.89516%200C10.6052%200%2012.062%200.316562%2013.2657%200.949687C14.4693%201.5757%2015.3867%202.44713%2016.0179%203.56399C16.6564%204.67374%2016.9757%205.95422%2016.9757%207.40543C16.9757%208.85663%2016.6527%2010.1371%2016.0069%2011.2469C15.361%2012.3566%2014.4253%2013.2209%2013.1996%2013.8398C11.9813%2014.4587%2010.5061%2014.7682%208.77406%2014.7682L3.1045%2014.7682L3.1045%2011.0655L8.00344%2011.0655C8.92084%2011.0655%209.67679%2010.9125%2010.2713%2010.6066C10.8731%2010.2936%2011.3208%209.86323%2011.6143%209.31547C11.9153%208.7606%2012.0657%208.12392%2012.0657%207.40543C12.0657%206.67982%2011.9153%206.0467%2011.6143%205.50605C11.3208%204.95829%2010.8731%204.53502%2010.2713%204.23625C9.66945%203.93035%208.90617%203.77741%207.98142%203.77741L4.76684%203.77741L4.76684%2021.8535H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E\n- Favicon: https://cdn.prod.website-files.com/68009f16fb924b0148b14053/680916a23e00ffc79c2975f1_Pulley.png\n- Social card (og:image): https://cdn.prod.website-files.com/68009f16fb924b0148b14053/689f4833e95a5c3bee7c29a9_Pulley.avif\n\n## UI Components\n\n- buttonPrimary: background=#DF6631, textColor=#F2EDE0, borderColor=#172111, borderRadius=50px, shadow=none\n- buttonSecondary: background=transparent, textColor=#172111, borderColor=#172111, borderRadius=50px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: founders and finance leaders\n\n## Pulley Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Token Compensation Insights: Best Practices and Benchmarks 2023**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd15943f99ec43142cf2b_65f99760aebbf0e8e11e21a1_Distribution%2520Frequency.png\n - Source: https://pulley.com/guides/token-compensation-insights-report\n- **Blog | Pulley**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/68631d8e355c586606b4b387_green_triangle_2x.png\n - Source: https://pulley.com/blog\n- **The Corporate Transparency Act: A Practical Guide for Founders and Operators**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd14b440af79bbedf620e_6570d19fa5a25dae1c9c7f04_The%2520Corporate%2520Transparency%2520Act_%2520Practical%2520Guide%2520for%2520Founders%2520and%2520Operators%2520(3).png\n - Source: https://pulley.com/guides/corporate-transparency-act\n- **Announcing our new integration with Gunderson | Pulley**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd1c8d4f52899e037b0d9_64ee68c0ef5937fc52126a70_Blog.png\n - Source: https://pulley.com/blog-posts/pulley-gunderson-integration\n- **Token Compensation Insights: Best Practices and Benchmarks 2023**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/682cd15943f99ec43142cf3c_65f996f704cc071256e69576_Lockup.png\n - Source: https://pulley.com/guides/token-compensation-insights-report\n- **Blog | Pulley**\n - Image: https://cdn.prod.website-files.com/682c476a87d71838f52de301/690263eaaacee029757b5a65_Screenshot%202025-10-29%20at%2011.58.37%E2%80%AFAM.png\n - Source: https://pulley.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Nekst\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"DM Mono\",\n \"role\": \"monospace\"\n }\n ],\n \"colors\": {\n \"primary\": \"#DF6631\",\n \"secondary\": \"#F2EDE0\",\n \"accent\": \"#DF6631\",\n \"background\": \"#F2EDE0\",\n \"textPrimary\": \"#172111\",\n \"link\": \"#172111\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Nekst\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"60px\",\n \"h2\": \"44px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"3px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#DF6631\",\n \"textColor\": \"#F2EDE0\",\n \"borderColor\": \"#172111\",\n \"borderRadius\": \"50px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"50px\",\n \"topRight\": \"50px\",\n \"bottomRight\": \"50px\",\n \"bottomLeft\": \"50px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#172111\",\n \"borderColor\": \"#172111\",\n \"borderRadius\": \"50px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"50px\",\n \"topRight\": \"50px\",\n \"bottomRight\": \"50px\",\n \"bottomLeft\": \"50px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2228%22%20viewBox%3D%220%200%2090%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M77.1306%2027.9999C76.5361%2027.9999%2075.9783%2027.9537%2075.4572%2027.8612C74.9435%2027.7758%2074.5178%2027.6655%2074.1802%2027.5304L75.2371%2024.1371C75.7875%2024.3007%2076.2829%2024.3897%2076.7233%2024.4039C77.171%2024.4181%2077.5563%2024.3185%2077.8792%2024.1051C78.2095%2023.8917%2078.4773%2023.5289%2078.6828%2023.0167L78.9581%2022.3231L72.8922%205.4635L77.8241%205.4635L81.325%2017.5H81.5011L85.0349%205.4635L89.9999%205.4635L83.4277%2023.6249C83.1121%2024.507%2082.6827%2025.2753%2082.1396%2025.9298C81.6039%2026.5914%2080.925%2027.1%2080.103%2027.4557C79.281%2027.8185%2078.2902%2027.9999%2077.1306%2027.9999Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M63.8677%2022.1729C62.1283%2022.1729%2060.6311%2021.8314%2059.376%2021.1485C58.1284%2020.4585%2057.1669%2019.4839%2056.4917%2018.2248C55.8165%2016.9585%2055.4789%2015.4611%2055.4789%2013.7324C55.4789%2012.0465%2055.8165%2010.5668%2056.4917%209.29344C57.1669%208.02008%2058.1174%207.02771%2059.343%206.31633C60.576%205.60496%2062.0218%205.24927%2063.6805%205.24927C64.7961%205.24927%2065.8346%205.42356%2066.796%205.77213C67.7648%206.11359%2068.6088%206.62934%2069.3281%207.31937C70.0546%208.00941%2070.6198%208.87729%2071.0234%209.92301C71.4271%2010.9616%2071.6289%2012.1781%2071.6289%2013.5724V14.8208L57.3504%2014.8208V12.0038L67.2144%2012.0038C67.2144%2011.3493%2067.0676%2010.7695%2066.774%2010.2645C66.4804%209.75939%2066.0731%209.36458%2065.552%209.08003C65.0383%208.78836%2064.4401%208.64253%2063.7576%208.64253C63.0457%208.64253%2062.4145%208.80259%2061.8641%209.12271C61.3209%209.43572%2060.8953%209.85898%2060.587%2010.3925C60.2788%2010.9189%2060.121%2011.5058%2060.1136%2012.1532V14.8315C60.1136%2015.6425%2060.2678%2016.3432%2060.576%2016.9336C60.8916%2017.5241%2061.3356%2017.9793%2061.9081%2018.2995C62.4805%2018.6196%2063.1594%2018.7796%2063.9447%2018.7796C64.4658%2018.7796%2064.9429%2018.7085%2065.3759%2018.5662C65.8089%2018.424%2066.1795%2018.2105%2066.4878%2017.926C66.796%2017.6414%2067.0309%2017.2929%2067.1923%2016.8803L71.5298%2017.1577C71.3097%2018.1679%2070.8583%2019.05%2070.1757%2019.804C69.5005%2020.551%2068.6272%2021.1343%2067.5556%2021.554C66.4914%2021.9666%2065.2621%2022.1729%2063.8677%2022.1729Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.405%200V21.8535H47.7152V0L52.405%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M43.9581%200V21.8535H39.2684V0L43.9581%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M30.8277%2014.875V5.4635L35.5175%205.4635V21.8536L31.0149%2021.8536V18.8765H30.8387C30.4571%2019.8369%2029.8222%2020.6087%2028.9342%2021.192C28.0535%2021.7754%2026.9783%2022.067%2025.7086%2022.067C24.5783%2022.067%2023.5839%2021.818%2022.7252%2021.3201C21.8665%2020.8221%2021.195%2020.1143%2020.7106%2019.1966C20.2335%2018.2789%2019.9913%2017.1799%2019.984%2015.8994V5.4635L24.6738%205.4635V15.0884C24.6811%2016.0559%2024.949%2016.8206%2025.4774%2017.3826C26.0058%2017.9446%2026.7141%2018.2256%2027.6021%2018.2256C28.1672%2018.2256%2028.6957%2018.1011%2029.1874%2017.8521C29.6791%2017.596%2030.0754%2017.219%2030.3763%2016.721C30.6846%2016.2231%2030.835%2015.6077%2030.8277%2014.875Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2021.8535L0%200L8.89516%200C10.6052%200%2012.062%200.316562%2013.2657%200.949687C14.4693%201.5757%2015.3867%202.44713%2016.0179%203.56399C16.6564%204.67374%2016.9757%205.95422%2016.9757%207.40543C16.9757%208.85663%2016.6527%2010.1371%2016.0069%2011.2469C15.361%2012.3566%2014.4253%2013.2209%2013.1996%2013.8398C11.9813%2014.4587%2010.5061%2014.7682%208.77406%2014.7682L3.1045%2014.7682L3.1045%2011.0655L8.00344%2011.0655C8.92084%2011.0655%209.67679%2010.9125%2010.2713%2010.6066C10.8731%2010.2936%2011.3208%209.86323%2011.6143%209.31547C11.9153%208.7606%2012.0657%208.12392%2012.0657%207.40543C12.0657%206.67982%2011.9153%206.0467%2011.6143%205.50605C11.3208%204.95829%2010.8731%204.53502%2010.2713%204.23625C9.66945%203.93035%208.90617%203.77741%207.98142%203.77741L4.76684%203.77741L4.76684%2021.8535H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E\",\n \"favicon\": \"https://cdn.prod.website-files.com/68009f16fb924b0148b14053/680916a23e00ffc79c2975f1_Pulley.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/68009f16fb924b0148b14053/689f4833e95a5c3bee7c29a9_Pulley.avif\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pulley'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"GET A DEMO\",\n \"reasoning\": \"Button #0 is selected as the primary CTA because it uses a vibrant brand color (#DF6631) and has action-oriented text ('GET A DEMO'), which is typical for primary CTAs.\"\n },\n \"secondary\": {\n \"index\": 6,\n \"text\": \"Learn more about pricing\",\n \"reasoning\": \"Button #6 is selected as the secondary CTA because it has a transparent background, which is different from the primary button's vibrant color, and offers additional information ('Learn more about pricing').\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"founders and finance leaders\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 1,\n \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pulley'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }